Decathlon, a large French sports goods retailer, has upgraded its store radio frequency identification (RFID) technology to cover all the products in sale in all stores for the first time. Decathlon said that he hopes to retain customers through this move.

Radio Frequency Identification (RFID) is a non-contact automatic identification technology, which has attracted much attention in recent years as a key technology for building the "Internet of Things." Its main purpose is to highlight: First, optimize the logistics link, improve inventory accuracy and the rate of goods shelves; Second, shorten the waiting time when customers check out, customers only need to put the goods together in the shopping basket, you can complete The person scans the checkout.

Decathlon has introduced RFID since 2013 and is used in some stores and products. Decathlon believes that this technology will save employees time and focus on serving customers and providing a more efficient omni-channel experience.

Decathlon currently has more than 1,500 stores in 53 countries, with a total revenue of 11.3 billion euros in 2018, up only 5% over 17 years. This figure is dwarfed by the double-digit growth rate of the group in recent years. In addition, Decathlon's 18-year net profit was only 497 million euros, down 19%.

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