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The successive withdrawal of purchase tax relief, “automobiles going to the countrysideâ€, and trade-in replacement policies have allowed the micro-customer market, which has been developing rapidly for many years, to enter the downturn period in 2011. At the end of last year, when the micro-credit market ended with a near double-digit negative growth, on the one hand, the sub-sectors that were once booming rapidly cooled down and the market competition became more fierce; on the other hand, micro-vehicle companies began to calm down. To rationally think about the direction of development of the industry and its own future.
After several years of rapid development, the number of micro-customer users has rapidly expanded and the requirements for vehicle models are constantly changing. In the early years, microbus models often used the words “car design†and “comfortable†in advertising language. In the past year or two, it was the era of wide-body and micro-substances. Every micro-car company has its own name. Launched a new generation of large-space, high-capacity wide-body micro-car new models. So today, what's the competition between microbus models?
The reporter found through investigation that recent micro-entrepreneurs have made fuss about engine technology and successively launched micro-passenger models equipped with new and more advanced power systems. Micro-marketing competition is about to enter a new phase of competition. Among various power technologies, VVT (Variable Valve Timing) engine technology with outstanding fuel economy performance is most favored and sought after by micro customers. The Dongfeng Xiaokang Company, which ranks among the top three in the micro-vehicle industry, took the lead in launching the V29, a new micro-car model equipped with an intelligent VVT engine system, to occupy a favorable position in the future competition.
Intensified competition The micro-customer market is increasingly rational
Regardless of the trend of the micro-bus market in the recent period, there is a phenomenon that deserves high attention. That is the increasingly fierce competition situation. In the past few years, under the stimulation of the interest-bearing policy, there has been an outbreak of growth in the domestic micro-customer market. This has made micro-substances a “carnation†that many auto companies are scrambling to eat. Statistics show that at present domestic micro-businesses have grown from 6 in 2009 to over 10 at present.
Compared with the difficult start-up period, the current micro-customer market is very lively. Not only has the number of companies participating in the competition increased, but the level of competition has also improved. From the initial load-carrying tools, to the emphasis on comfort configuration, car-oriented design, and the prevalence of large-scale, wide-body products, and the pursuit of more advanced power systems, for users, every change in micro-car models, It means that they have higher demands on vehicles, and they also show that companies have strong capabilities in researching market trends and satisfying demand upgrades.
Today, as the market gradually becomes rational, although the backbone of the micro-customer industry faces the impact of the "new army," it has a unique advantage in terms of its R&D level and market control ability, with its many years of accumulation and reserves.
"With the explosion of development in these years, the micro-passenger market has a large amount of possession. Market performance will evolve from a simple number to a new stage that emphasizes quality, quality, and individuality." Insiders analyzed: " In order for companies to win in competition, they must have products and services that are well-known, and they must have the research and development concepts that lead the market, as well as the courage and ability to realize the ideal.This is also a new type of engine technology that can be used at affordable prices. The basis for promotion on micro products."
Technological advances have another cave beyond the price war
However, no matter what new products micromarketers focus on, they will be imitated and followed up in a relatively short period of time. It is difficult to maintain the advantages of products for a longer period of time. This has led to a serious homogenization of domestic micro-customer products, and prices have naturally become the focus of attention of users. Therefore, industry insiders predict that after wide-body micro-substances in large spaces become popular models, prices may become the next focus of micro-commercial market competition. After SAIC-GM-Wuling, Chang'an, Dongfeng Xiaokang, and other companies led the micro-commercialization of space, they may squeeze their competitors' living space because they have scale advantages that rivals cannot match. When the market conditions are good, this trend may not be obvious; with the current market trend, the importance of price factors is emerging.
“It is almost like selling scrap metal.†SAIC-GM-Wuling and Changan had a big price war so that the market was in a state of chaos and confusion. However, companies that have a long-term foothold and are committed to building a century-old store are all Do not want to pull the market into the quagmire of price war.
While the second and third tier markets started, small and micro enterprises have grown rapidly. Many users are pursuing a multi-purpose vehicle. Micro-commercials are using both commercial and private products. The market has a rigid demand for micro-customer products; micro-commercial market competition has become more intense, and some companies have increased their share. , but more is maintained, or even decline, the advantages of scale, brand, product began to highlight. Whether it is for the sake of regulating the order of market competition or the improvement in technology and R&D strength, micro-corporate companies have even more emboldened to face the "price war."
Due to limited vehicle models, it is not easy for the vehicle body to continue to prolong, and the interior space of the vehicle tends to be limited. As far as the demand is concerned, micro-guest enterprises that are comfortable to dispose and humanized have been provided as far as possible, and new ones are not difficult to develop and are faced with the market bearing capacity. test. The main driving power brand, adopting more advanced engine technologies such as VVT, improving product quality and technology level, is a breakthrough in the micro-customer company's ability to break through the "price war" and enhance the level of competition.
Industrial upgrading is more mature than "core"
The continuous rise in oil prices has enabled users to realize the advantages of low cost of vehicles; the actual demand for expanded functions has made the performance of minibuses in terms of power, fuel consumption, and comfort increasingly important; and the appearance, interiors and other aspects have been upgraded and improved. It also further limits the efforts in this area.
All along, the winning and losing hands of the micro-bus market have not been placed on the engine. This is regrettable and is also constrained by the constraints of the industry's development. If one compares a car to a person, then the engine is without a doubt the heart of the car and at the same time the core of car value and technology. With the development of the industry, the time has come for micro-enterprise products to enter the power competition in a new era.
In fact, whether it is passenger cars or commercial vehicles, the focus of development in recent years often falls on the engine. In joint ventures and cooperation projects, the engine is also an indispensable content, which fully shows that the engine competition is the core competition of the automotive industry, but also Micromarketing competition upgrades indicate the direction.
"To some extent, the micro-passenger's engine needs a revolution, not a simple improvement." Industry insiders believe that the engine battles that have been carried out on many other models have been too many upgrades and come too late in the field of micro-offers. Some more. According to industry sources, in March this year, Dongfeng Xiaokang will launch a high-end micro-products - V29. The biggest highlight of this model with strong power and ultra-low fuel consumption is that it is equipped with an intelligent VVT engine for the first time on micro-offers. The principle of the engine variable valve timing technology (VVT) is to adjust the intake (exhaust) amount, and the valve opening and closing time and angle according to the engine operating conditions, so as to optimize the amount of air entering and improve the combustion efficiency. Its greatest advantage is fuel economy, strong power, and outstanding economic performance. The introduction of Dongfeng Xiaokang V29 will set off the trend of micro-products power generation and create a new era of micro-VVT power.
February 08, 2019