Hunan's equipment industry achieved a total output value of 443.4 billion yuan

Since the beginning of this year, China’s equipment industry has been affected by the cooling of investment, and it has faced difficulties in reducing orders, increasing costs, and increasing accounts receivable. Under this complicated situation, Hunan's equipment industry has achieved stable and rapid development by actively adjusting the structure and changing the way and seizing the commanding heights of technology and the market. From January to August, it is expected that Hunan's above-scale equipment enterprises will achieve a total industrial output value of 443.4 billion yuan, an increase of 18.1% over the same period of the previous year. The main business revenue will be 410 billion yuan, an increase of 15.8% over the same period of the previous year. The development of the industry presents new features of the "three changes."

The pace of development of high speed smooth transition <br> <br> since 2007 to become the first billion industry in Hunan since, Hunan equipment industry has been for five consecutive years to achieve rapid and efficient development, above-scale enterprises in 2011 industrial output value of 610.75 billion yuan , which is 6.4 times of RMB 94 billion in 2006. It has crossed 6 billion steps in five years; industrial added value, main business income and profits are also increased by 540.9%, 583.1% and 835.0% respectively compared with 2006, five years ago. . The ranking of the equipment industry in the country rose from 17th in 2006 to 9th in 2011, ranking among the top 10 in China for the first time; the added value of equipment industry accounted for the GDP of the province also rose from 3.8% in 2006 to 2011. 9.5%.

It is understood that despite the rapid development of Hunan's equipment industry, even the 2008 international financial crisis has not stopped. However, from January to July this year, the growth rate of its total industrial output value, added value, and main business income has slowed to 17.9%, 18.2%, and 15.6%, respectively, although it is still higher than the average growth rate of the same industry in the country and the average of Hunan's industry. Level, but obviously has entered a steady development track. For this change, Chen Danping, director of the Hunan Provincial Machinery Industry Management Office, told the China Industry News reporter that it is almost impossible for an industry to maintain an extraordinary speed for a long time. The slowdown in the pace of development of Hunan's equipment industry has both the impact of complex economic conditions. It is also a rational return after the long-term rapid development of the industry.

The development mode is changing from scale expansion to content promotion
According to the first-half report of listed companies in China published in succession in the first half of 2012, the main business revenues of Zoomlion and Sany Heavy Industry in the eight major listed companies in the construction machinery industry in China are positive. In the event of a cold market and insufficient demand, Hunan's equipment industry still achieved better development than its counterparts in the country, mainly due to the adjustment of industrial structure and the enhancement of its development.

It can be noted that since the beginning of this year, the innovation capability of Hunan's equipment industry has been further improved. There are 17 state-level enterprise technology centers and 76 provincial-level enterprise technology centers built in the industry. Recently, Wasion Group has become the 7th “Fellow” in the industry. Expert workstation." Zoomlion products and high-end technical cooperation with German JOST company, the main technical performance indicators are in line with European FEM standards, reached the international advanced level, comprehensive performance in the same class of global products ranked first. CSR Zhuzhou and Siemens signed a long-term cooperation agreement and technology licensing agreement for 100% low-floor trams. Shanhe's "Key Technology Research and Industrialization of High Performance Rotary Drilling Rig" passed the acceptance inspection. Xiangdian Group also ushered in the establishment of a state-level master craftsmanship studio. In particular, it is worth mentioning that Zoomlion has become the first ISO organization in the industry in the same country, and independently undertakes the work of the ISO/TC96 secretariat, enhancing our country’s global cranes. The right to speak in the industry.

At the same time, industrial companies actively seized the technological commanding heights and developed a number of new products with world-leading technologies, such as the SY531220 mixer truck with the world's largest loading capacity, representing 80 meters of carbon fiber boom pump trucks and other advanced technology of global concrete machinery. . The industry has increased the research and development of key component technologies. New breakthroughs have been made in the research and application of key technologies such as hydraulic cylinders. With the shrinking of the low-end product market, Hunan's equipment industry has won competitiveness due to its more balanced product structure. The long boom pump truck, new material boom pump truck, large-tonnage truck crane, new construction crane, and large-scale excavation Machines, UHV transformers and reactors, high-tonnage electric wheel dump trucks and other high-end products have won more markets than in previous years, and their market share has generally increased. Although a number of enterprises have experienced a decline in sales of their products, they still achieved better economic benefits by increasing product added value and improving management. For example, the production and sales volume of Beiqi Futian Changsha Automobile Factory decreased by 9% in the first half of the year, but due to the timely change of the product structure from medium-light to medium-heavy, the profit increased by 36% compared with the same period of last year.

In short, as a result of enhanced content and enhanced competitiveness, Hunan's equipment companies have gained a higher reputation in the crisis. The international authoritative magazine “International Construction” has released the 2012 Global Engineering Machinery Top 50 list, No. 3, No. 6, Zhonglian No. 7, all increased one place from the previous year. In the Golden Bull Award of domestic listed companies, Zoomlion and Sany Heavy Industry both won the “Golden Bull Award” and entered the “Top 100 Listed Companies”, both of which received the title of “Most Trusted Company by Investors”. Sany Heavy Industry was also named "The Most Efficient Company," Zoomlion was named "Jinniu Foundation Evergreen Company."

The development space is changing from the domestic market to the international market
From January to July this year, Hunan's large-scale equipment manufacturing enterprises achieved export delivery value of 13.06 billion yuan, an increase of 75.9% over the same period of last year, and the growth rate was more than 60 percentage points higher than the national industry. The enterprises have generally increased their efforts in the international market. The export delivery values ​​of the leading enterprises such as Sany Group, Zoomlion, Shanhe Intelligence, CSR Zhuzhou and CSR Institute all increased by more than 50% from the same period of the previous year.

The first is that a group of companies are shifting from product internationalization to capital internationalization. For example, after Trinity invested in R&D and manufacturing bases in India, the United States, Germany, Brazil and Indonesia, in February this year it acquired Germany’s top international brand of concrete machinery, Putzmeister. In July, it acquired Germany’s production of concrete mixers and Intermix company, a well-known mixing plant company. After the acquisition, the profitability of German companies was greatly enhanced. Putzmeister only made a profit of 5 million euros in July, and was only 1 million euro less than the profit of last year. It is estimated that this company can realize a profit of more than 300 million yuan this year. . Putzmeister’s financing reputation has increased and employees’ trust in the company has steadily increased.

Followed by the industry leading products into the international market. For example, Zoomlion's pump trucks entered the German market for the first time on behalf of their own brands; 800 tons of crawler cranes were successfully exported to Iran, setting a record for maximum tonnage for domestically-made crawler cranes; and the flat-top series of tower cranes received purchase orders for oversized tower cranes overseas. Xiangdian Group also exported four 230-ton electric dump trucks to Australian Rio Tinto.

Chen Danping, director of the Hunan Machinery Industry Management Office, said that Hunan's equipment manufacturing companies are accelerating toward the world along the path of product internationalization, capital internationalization, and brand internationalization.