Is creating new value controversial? At least 4 points on the traditional car companies can not catch up with the new forces

The speculation map of a new force brand LOGO makes everyone know that there are so many new car companies, and these car companies that have mushroomed are not optimistic, but after careful scrutiny, it is not difficult to find that these companies actually Innovations have been completed in these areas, and these are precisely what traditional car companies cannot catch up with.

New car prices are so unbearable? From the brand Logo to Li Shufu's words

The recent interactive platform has circulated images of 49 new energy and new force car manufacturers, and was ridiculed as the topic of “who can recognize half of me lose”. In the hot debate, many industry insiders and netizens were immediately aroused. One after another rushed to answer. Actually, the new forces are still far more than these companies. According to the incomplete statistics of Xu Daquan, executive vice president of the largest supplier, Bosch (China) Investment Co., Ltd., there were nearly 100 new force manufacturers before the 2018 Beijing Auto Show.

Of course, the emergence of new forces and automakers has shown that the new energy auto market is booming, and some of them are really wanting to change the future, and there are also some that appear to be “circling money”. Therefore, Li Shufu, chairman of Geely Holding Group, also constantly "bombarded" new forces to build cars.

"Don’t listen to the whispers of internet electric cars all day long."
"We have to embrace the Internet, but we can't abuse it. Now people use the Internet and electric cars to flicker everywhere. It's not easy for the people to make some money and they feel bad."
Among them, these are the most popular phrases that have been passed on the Internet. In fact, from the point of view of traditional car manufacturers, from the R&D to the launch of a car, how can it be as simple as realizing the reality from PPT? Regardless of the complex processes and processes of conventional car manufacturing, the self-built factory and production qualifications are sufficient. The new forces make cars "difficulty".

At least until now, no more than 10 new-vehicle car companies have independent production qualifications, and there are even fewer poor independent factories. This lack of qualifications, no new factory car dealers talk about making a car, it seems a bit like "rogue" behavior.

However, looking at the most mainstream new-build manufacturers nowadays, first of all, they don’t say that they make cars are not reliable, or they can survive in the future, but at least every one of them has its own characteristics, and these characteristics are also true. It has brought great value to the transformation of Chinese cars. Perhaps the future success will change the way we travel.

5 minutes to quickly understand the current development situation of the mainstream new forces manufacturers

As of the 2018 Beijing Auto Show, the well-known and well-developed new players are Weilai, Weimar, Xiaopeng, Baiteng and Aiqi. In fact, we can also regard these several companies as the pioneers of the first batch of new forces. In addition to promoting the development of new energy vehicles in China, each company also demonstrated its own innovative side.

Weilai Motors: Established in November 2014 and headquartered in Shanghai, the first consumer-oriented model ES8 is on the market (pre-subsidy guidance price range is 44.80 - 548,000 yuan), and batteries are provided by the Ningde era. The current production (qualification) is OEM in Jianghuai, and the newly-built factory in cooperation with Jianghuai is located in Hefei, followed by a second factory in Jiading, Shanghai. The biggest innovation of Weilai Motor is service, of which “NIO House” and “NIO Power” are the biggest innovations.

Weima Automobile: Established in December 2015, headquartered in Shanghai, the first mass-produced SUV model EX5 is on the market (subsidized price 11.23 - 21.63 million yuan), followed by the launch of six medium-sized SUVs - EX6, from the Ningde era Provide battery. Current production qualifications can “borrow” the holdings of Shenyang Zhongshun Automobile and Dalian Huanghai Automobile, and have already built a Weimaeng Manufacturing Plant (to be completed) with “C2M” model (individual customization) in Wenzhou. The biggest highlights of Wima Motors are intelligent interaction and application (WM ID), as well as customized manufacturing of vehicles. In addition, travel services (such as GETNGO) are also a major focus of Weimar Motors.

Xiaopeng Motor: Established in 2014 and headquartered in Guangzhou, the first mass production SUV model G3 for the consumer market will be launched in September (pre-subsidy pre-sale price range is between RMB 20-280,000, the fastest at the end of this year (Delivery), and batteries provided by Xin Wang, while the first super charging station was delivered to Guangzhou. At present, it cooperates with Haima Motors (production qualification) to produce the first version of the 1.0 model at the Zhengzhou plant of Haima, and has also established the Xiaopeng automobile production base (to be completed) in Zhaoqing, Guangdong. The biggest highlights of Xiaopeng's car are intelligent interaction and application, full-scene automatic parking and L2.5 automatic driving.

Byteng Automotive: Established in September 2017 and headquartered in Nanjing, the first conceptual SUV model with a 49-inch giant screen debuted at 2018 North American CES and later also at the 2018 Beijing Auto Show. The battery supplier was the Ningde Times. Not yet qualified for production. At the same time, the sales outlets for branded brands will be opened in the fourth quarter of this year. Currently, the Baiteng manufacturing base will be built in Nanjing Economic and Technological Development Zone (to be completed). The biggest highlights of Xiaopeng’s car are the experiential smart interaction and future autopilot systems.

Aichi Automotive: Established in February 2017 and headquartered in Shangrao, Jiangxi, the U5 ion Concept SUV and RG Concept Sports Car (fuel cell type) were officially unveiled at the 2018 Beijing Auto Show. The first car of U5 ion will be launched in the second half of 2019. The battery supplier was Ningde, and SerEnergy provided fuel cells. At present, it has not obtained production qualifications and built its own production base in Jiangxi Shangrao (to be completed). The biggest highlights of the Aichi car are a richer platform, a strong build strength and an original “battery pack superposition” technology.

The new car makers have created value at least on these four points, whether they are reliable or not.

It is not difficult to see from the above simple review of the five first-class car dealers with the highest concentration of attention. The characteristics of each one are very clear. At the same time, these are also areas that were not involved in and researched before traditional cars, so no matter This group of the most mainstream new force manufacturers is not reliable, but the new trip thinks they have created these four values.

1. Vigorously promoted the development of electric vehicles in China

There is no other new vehicle manufacturer that is a new energy vehicle manufacturer. This is the way to the development of smart cars in the future. On the other hand, it can better achieve the goal of “curve passing” in China, but it is regrettable. The core of the electric technology, the new forces car prices are more homogeneous, in which the most important batteries and batteries are used Ningde era or Xinwangda, so basically will not provide more in this regard The value of innovation, but this share of the nation's cyclone towards the electrification will undoubtedly greatly promote the development of pure electric vehicles in China.

2, more advancing with the times and more in line with the user's design

Chinese brands of cars have just completed the transition from imitation to independent design, and the new forces of car manufacturers in this regard have become even more advancing with the times, in addition to the overall aesthetic of the product in line with the current aesthetic, the details are based on a deeper Users understand new designs based on, for example, the "Queen's Vice Driving" of Weilai cars, the car glass interaction of Weimar Automobile, the "biometrics" technology of Aichi Auto, and the 49-inch interactive large touch screen in Beiteng automotive interiors. And so on, these new designs or designs implemented in the suggestions of netizens are very avant-garde, and at the same time, they also provide a basis for the realization of automatic driving in the future.

3, smart Internet applications and advancing automatic driving <br> Traditional cars with a large screen, can achieve Bluetooth connectivity, mobile Internet, etc. are called "interconnected," but with the emergence of new forces car prices, "Internet "Turning" to a more intelligent upgrade. Not only increases the size of the central control screen, but also the built-in system is more intelligent. It also supports OTA air permanent upgrades, and can achieve voice control, synchronous navigation, online positioning GPS navigation, remote payment, search with real-time status Charging pile, data sharing and so on. This is similar to the transition from the Nokia mobile phone to the iPhone, which is a substantial transformation.

In terms of autonomous driving, the newer manufacturers that are usually more active now use L2 autopilot. The L3 level is also ready to be used within a year or two. Overall, it is faster than the self-owned brand or joint venture brand. The self-developed and self-driving Xiaopeng car is the case. Of course, the traditional brand car companies also have the ability to use autonomous driving, which will be more cautious than development. However, if there is no stimulus from new forces, it may be slower.

4. The new model of automobile production, sales and service <br> The new forces manufacturers pay more attention to the communication with customers and meet the needs of the consumer groups. Therefore, as the Wei Ma Automobile has a production base of "C2M" model, it can be based on The customer's different requirements of the order to achieve personalized vehicle customization and delivery, while the future tracking in each manufacturing sector can tell the customer in real time, as small as the number of each component and supplier can query.

For now, the new forces of automobile manufacturers will basically use the online direct sales model to sell cars, which can be official direct sales, and can also be booked through the APP, etc., while the line is based on exhibition halls and VIP rooms. And maintenance is a specialized storefront or cooperative agency and so on. When the future development is better, some new car companies will also create their own closed-loop, provide insurance, finance and peripherals and other more services, similar to the mobile phone brand has created a successful ecological chain (iPhone, millet, etc.).

The service is even more innovative than the traditional 4S store. NIA House and NIO Power are the most representative of Weilai Auto. Among them, NIO House specializes in life services, while NIO Power (replacement of electricity and mobile power) is to protect the pure electric vehicles of Weilai.