The Beijing International Auto Show has been burning year after year. Although limited by the size of the venue, the number of exhibitors and visitors has hit the peak of history. The 8th Beijing International Auto Show which had just ended yesterday was still the worst in history with 1,400 exhibitors and 400,000 spectators when major domestic commercial vehicles and parts and components companies were dissatisfied and were absent from discrimination. Some people claimed that: Beijing International Auto Show is already the sixth largest international auto show, and is expected to be among the top three auto shows in the world.

Theft is not enough for the international auto show. Apart from the popularity indicators such as the number of exhibitors and visitors, it is more important to look at the content of the exhibition. To be honest, the past Beijing International Auto Show was in fact similar to the auto show. The participating exhibitors took the opportunity to sell the products that were being sold or would be sold on the market. The so-called show cars were basically cars running on the street, but they focused It's easy to put together and the visitors are just busy.


Starting from the last Beijing Auto Show, the situation has changed. The sign is that some manufacturers have introduced new products, and some have also exhibited concept cars. Local companies have also started to participate in the form of group formation and formed a battle.


The auto show has undergone even greater changes. There are multinational companies exhibiting all brands. For example, Ford Motor Company, except for Mercury, which is only sold in the United States, gathers in Beijing, and the show is not limited to products that are only sold in the Chinese market. . Mercedes-Benz rented the entire Hall 5, exhibiting a full range of models including S, E, and C, as well as sports cars, utility vehicles, conversions, Formula 1 racing cars, super luxury cars, and a total of 21 models, allegedly in addition to the German local auto show. One of the biggest auto shows to invest in. GM exhibited a total of 16 products from Saab, Cadillac and Buick brands, and also announced the launch of Cadillac at the Taimiao Temple in the Forbidden City. Volkswagen has exhibited 24 products led by premium luxury cars such as Phaeton and luxury sport utility vehicles, including almost all of the current mass market products. BMW exhibited 20 cars and 5 motorcycles and launched the new 6 Series. For the first time, the Volvo car was arranged as one of the global auto shows. Rolls-Royce first exhibited as a manufacturer for the first time.


What is particularly outstanding is that the number of concept cars on the show is dazzling, and the concept car can best express the strength of the manufacturers' research and development. Ford debuted the Fox concept car to the world, GM exhibited the super-luxury concept car Cadillac Sixteen, 5.6 meters long body, 1000 horsepower V16 deaf power. Audi's Le Mans quattor and Pikes quattor, Volvo's Vcc, and Jaguar exhibited all-aluminum XJ, Toyota's PM-01, Mazda RX-8, and Chrysler's Jeep were all refreshing. Changan, a local company, launched Longteng and Yangtze River, Chery launched crossover, and BYD launched ET and other three concept cars. The entire car show exhibited dozens of concept cars, which greatly improved the "technical content" of the auto show.


It is also worth mentioning that several multinational corporations have invited more than 350 foreign media reporters and also added “international flavor” to the auto show.


In spite of this, compared to the real international auto show, I still think that the Beijing auto show is similar in shape and dissimilar. The five international auto shows, except Geneva, have no auto industry and are based on an extremely open and neutral city. All auto companies have chosen to release new models there. The other four auto shows are supported by a strong local auto industry. The Detroit auto show is dominated by the three major companies in the United States. Tokyo is a Japanese company led by Toyota, Honda and Nissan. Frankfurt is the German company and Paris is Renault and PSA festivals. The booths of local companies are not only huge in size but also have the most models on display. Of course, they are also the most popular. In contrast to the Beijing Auto Show, although our three major companies are also participating in the exhibition, in addition to the flagship of the Red Flag flag of FAW Group, the others are basically the platters of multinational companies. If we look at the booths of multinational corporations and look at the booths of the three major companies, we will feel uncomfortable. Tasteless, great sense of repetition. The only models developed by local companies are Chery, Chang'an and Geely. The most popular exhibition stands are those high-end luxury cars. People are still busy with the show.


Several major international auto shows are the best places for big companies to launch new cars. They want to show their technical strength. What people want to see through auto shows is the development prospects and trends of the auto industry. This is why these auto shows are concerned. At several major international auto shows, the giants of multinational companies will be on the show floor. Not only will they attend press conferences, they will even introduce new cars themselves. It can be said that several major auto shows are real auto summits. The Beijing Auto Show, in addition to the PSA Group's CEO Foltz, the so-called 6 +3 giants, all absent, to only the second-level president of the company such as Volvo Car CEO and Citroen CEO. The new car that is truly released to the world at the auto show is only a concept car for Ford, and all other products are about to enter the Chinese market. It is not difficult to see that the goal of multinational companies is still to sell cars in China. The so-called international auto show is actually an international trade fair. The dream of "the third largest auto show in the world" is still left to the children and grandchildren to do it.



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