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When many light truck companies are looking for countermeasures for the decline in sales volume, the light trucks of later light trucks in Shandong Wuzheng Group are in short supply. According to the data provided by the Wuzheng Group, only one month in February this year, sales of light trucks exceeded 7,000 units, an increase of 50% over the same period of last year, and 9,500 vehicles received orders, an increase of 100% year-on-year. The rapid growth in market demand has put the company's production lines under no small pressure.
Light truck production and sales booming
According to statistics, in January this year, domestic light truck sales reached 104,600 units, a decrease of 28.95% month-on-month and a decrease of 37.21% year-on-year. Sales of major domestic light truck companies both fell significantly. Among the top ten companies in sales, only Jinbei Automobile and Hebei Zhongxing sold. rise. Industry experts believe that the main reason for this phenomenon is that New Year's Day and Spring Festival are all concentrated in January, which has a great impact on sales of light trucks.
In this situation, the Wuzheng Group's light truck sales have attracted much attention. The head of Wuzheng Group told the reporter that the company had made predictions about the sales situation at the beginning of this year and requested the distributors to properly stock the press warehouses, but the market demand was still higher than expected. The double production of the production line was to deliver the cars as soon as possible, and the current daily output of light trucks has exceeded 300. Vehicle. Wu Zheng Group marketing company market researcher Wang Lesen told reporters that in the case of double shifts, the company could only produce orders received before February 15 at the end of February. From the market demand, the traditional sales in March At the peak, orders will continue to climb.
Multiple measures to form a synergy
The prosperous production and sales of the five levy light trucks are not a success, but are the result of a combination of factors.
Wuzheng Group entered the field of light trucks in 2008. With the outstanding performance of "Aochi 2000", it quickly gained a firm foothold in the industry. In 2011, faced with increasingly fierce competition in the light truck industry and declining market demands, the company continued to enrich and improve product lines, and launched the “Aochi 1700†and “Ao Chihong Rui†small cards and “Aowei†micro-cards to fill the gaps. The company’s product gaps in these market segments. The sales company Wang Lesen said that Wuzheng Group has a very good market base in the vast rural areas, and 5 million users use five agricultural vehicles. With the development of the rural economy, the consumption of farmers has also been upgraded, and there is a strong preference for the use of the five brands. In particular, after the “80sâ€, there are many users who choose to use small cards and micro cards.
Special vehicle is another growth point of the five levy light trucks. At the end of last year, Wuzheng Automobile Design and Research Institute developed a multi-functional slag-retarding vehicle and a pull-arm garbage truck that adapted to the construction of a new countryside, which further enriched the five special-purpose vehicles. Wuzhen pull arm garbage truck is based on Wuzheng "Aowei" micro-card, which is composed of hydraulic system and operating system. It can not only dump garbage on its own, but also can be used in a truck with multiple garbage cans. Fully improve the efficiency of the use of vehicles, with a dual-use car features. The product is widely used in the municipal sanitation city streets, large factories and mines and school garbage disposal, to facilitate the village environment improvement, can effectively promote the construction of new countryside and improve the rural living environment.
Wuzheng Group also increased its after-sales service. According to the person in charge of the company, this year is the service year of the Wuzheng Group. The after-sales service personnel will pay a return visit to the user every month to solve the worries of the user and increase the construction of the service station. In 2010, the number of light truck dealers and service providers in Wuzheng reached 350, and in 2011 it increased to 420. With the original service points for agricultural vehicles, Wuzheng Group has more than 780 stores for light trucks, which effectively supports Light truck sales. In the past, most of the Wuzheng Group's sales network was in the county-level market. Today, these distribution and service outlets have expanded to prefecture-level cities and provincial capital cities, especially in the relatively weak southern market. In the last 2 months, orders for up to 700 vehicles in the Southern Market took place on a single day. Wuzheng Group Marketing Co., Ltd.’s customer management section chief Zheng Yongyong said that from the perspective of sales area, Henan, Hebei, Northwest, and Northeast have emerged in the sales territory of Wuzheng Group Light Trucks, which has made important contributions to the company’s sales.
Product upgrade again
Regarding the shortage of five light trucks, Jiang Zongdong, president of Wuzheng Group, believes that the success of Wuzheng Group's transformation will also prove successful.
Jiang Weidong said that Wuzheng Group has considerable advantages in low-speed and heavy-duty agricultural vehicles. After entering the automotive industry, the Wuzhen Group has positioned the consumer groups of the five levy light trucks as high-end customers in rural areas. “In the next few years, the products of Wuzheng Automobile should be further upgraded, and the performance and appearance of the products should be further improved. At the same time, Wuzheng Group is also developing models that are lightweight and meet high emission requirements. At present, Wuzheng Group continuously improves product development. With the capability and technological level of equipment, the Wuzheng Group's frame manufacturing process has applied for national invention patents, and the technological level has been recognized by experts as the world's advanced level.In the second half of this year, the five-sign "Aochi" upgrade will be offline. Wuzheng Group tried to improve the automation level of the production line and increase production efficiency through ten years."
In order to further improve product competitiveness, Wuzheng Group has comprehensively improved and improved the company's organizational structure and work flow, and proposed to use technical means to increase 1% of the benefits, reduce 1% of costs through management, and maximize the benefits to consumers.
Jiang Weidong told reporters that this year, Wuzheng Group plans to produce and sell 80,000 cars and enter the fourth place in the light-duty card industry during the “12th Five-Year Plan†period. (Editor: Gong Lei)
February 07, 2019