·Automobile consumption shifts to third- and fourth-tier cities to target business opportunities

Due to factors such as restrictions on China's first- and second-tier cities, restrictions on purchases, and rapid economic development in the central and western regions, China's current automobile consumption is gradually shifting to the third- and fourth-tier cities in the central and western regions. Based on this, China's own brands began to implement the channel sinking strategy.
Dongfeng, the Chinese independent brand Dongfeng Liuzhou Automobile (Liuqi), said that it is accelerating the layout of the Chinese family car market. In the future, more sub-models will be mass-produced in succession, which will help Liuqi's capacity expansion. .
According to the introduction of the Dongfeng Liuqi high-rise on the 28th, all the models that Dongfeng is popular this year and next will be replaced or upgraded, and 2017 is the product of its new year. During the period, at least 9 new models will be launched, and the products will cover the three major Chinese auto sales markets of SUVs, MPVs and new energy vehicles.
In particular, the current Chinese family car market products, including RMB 100,000, are mostly based on the upgrade of the micro-vehicle platform, with a preference for commercial use. With the improvement of the consumption level of the Chinese people, there is a higher demand for the versatility and comfort of the vehicles. As a result, Dongfeng is poised to enter the Chinese family car market of 7-100,000 yuan-class 7-seat SUV in a timely manner, taking into account the dual needs of consumers' personality and family use.
It is reported that Dongfeng has already had nearly 600 first-class sales networks in China's auto market. In 2016, its terminal channels will continue to expand, with an estimated size of 1,800, and its added outlets mainly focus on third- and fourth-tier cities.
In order to avoid the shortage of products due to rapid sales growth, Dongfeng Liuqi announced that it will expand its existing production capacity. According to reports, the current annual production capacity of Liuqi has reached 250,000 vehicles, and with the trial production of the new base in November this year, the annual production capacity of Dongfeng Liuqi will increase to 500,000.

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