Bridgestone China Releases Environmental Report “Sustainable Development” Targeted at 2050

Recently, the unified management of Bridgestone (China) Investment Co., Ltd. officially released the "2012 Bridgestone (China) Environmental Report" in China Bridgestone tire business. The report comprehensively summarized the actual results of Bridgestone (China) 2012 in environmental management and environmental protection actions, and made detailed plans for the 2013 environmental protection goals; this new introduction to Bridgestone The Group's long-term goals for the environment in 2050 have also demonstrated Bridgestone's firm belief in helping China's automotive society achieve sustainable development.

As a tire rubber industry leader in the global business, Bridgestone not only regards the continuous supply of advanced high-quality products and services as the mission of the world, but also emanates from the long-term perspective of balancing the earth's self-purity and regenerative power. We will make unremitting efforts to promote the balanced development of society and the ecological environment. In April 2012, the Bridgestone Group formulated a long-term environmental goal for 2050 to achieve a sustainable society by co-existing with nature, cherishing resources, and reducing carbon emissions. There is no net loss of diversity*1”, “100% use of renewable resources*2”, “reduce carbon emissions by more than 50%*3”.

Recalling that in 2012, Bridgestone China further implemented the Group's advanced environmental protection philosophy, and steadily carried out corresponding environmental protection actions from environmental management, green goods and services, green factories, and green operations, from product development and design to disposal. One step is to strive to reduce greenhouse gas emissions and control the impact on the environment. Among them, the four green tire factories of Bridgestone (China) continue to maintain the leading level of zero discharge of waste since June 2010, and have imported the Group's environmental monitoring and management system to actively improve their environmental management level and effectively reduce Impact on the surrounding environment. After one year's efforts, the carbon emissions of the four tire factory units decreased by more than 16% compared with 2005. In terms of green goods and services, not only has it succeeded in implementing RFT tires equipped with run-flat technology*4 domestically and is compatible with the BMW Brilliance 5 Series, but its flagship eco-friendly brand ECOPIA has achieved even more in the field of cars, SUVs/off-roads, and commercial vehicles. Comprehensive coverage. With the continuous expansion of commercial tireless tire product lines, as of the end of 2012, Bridgestone's sales of tubeless tires in truck-to-bus tires in China have risen to more than 50%, compared to 2011. 10%. As an important part of Bridgestone's social activities, the “Green Action” not only continues to popularize the concept of “green driving” as a platform for large-scale public events such as international auto show and car owners' camp, but also promotes the “symbiosis with nature” ecology. The “Yeokyu Jade Ecological Protection Project in Qinghai” launched by the society, the “Hybrid Fear of the Family Happiness Creative Park” centering on the idea of ​​low-carbon family life in the recycling of abandoned resources, and the support for the “Bridgeston happiness jigsaw puzzle” Activities such as the “Environmental Painting Competition” organized by primary schools, together with various community environmental activities in 4 factories under umbrellas, have effectively implemented Bridgestone’s green actions.

As a new starting point for the 2050 goal, Bridgestone (China) 2013 will adhere to the business philosophy of “co-existence with the environment and safety”, with all employees in China as its core strength, from product R&D and raw materials. Comprehensive environmental protection chains are formed in many aspects such as procurement, production, logistics, waste recycling, tire retreading, and social activities, and contribute to the early realization of a sustainable development society.

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