Chevron takes Delo® 400 MGX products to grip China market

Not long ago, China's national five emission standards were introduced and successively popularized in major cities. However, the supply of state V diesel was: Only available in 11 provinces and cities in the east, logistics and transportation required long-distance driving, and it was difficult to ensure diesel in the region. Both meet the five national standards, and the sulfur content of diesel in different regions is also different. This has led to a misunderstanding of the rapid development of the transportation industry and meeting the national unified emission standards. In addition, the new and old equipment within several logistics fleets are mixed. Different equipment uses different oil requirements, and oil management and storage costs are relatively high. These are the common phenomena and difficulties in China's logistics industry at this stage.

Review the situation, launch new products

The international lubricants brand Chevron Corporation reviewed the situation, analyzed and investigated the emission standards in various regions of Asia, the different needs of 0EM, and the regional market regulations in depth. After focusing on targeted R&D and continuing to uphold the technological leadership, the company officially became accustomed in April 2017. Launched a new upgraded Döhler® 400 MGX SAE 15W-40 new oil specifically for the Asian market.

Delo ® 400MGX oil

It is understood that the new engine oil is based on Chevron's unique ISOSYN technology, which perfectly combines high-quality base oils, high-performance additives, and Chevron's professional formulas. It can be applied to ultra-low sulfur diesel (<15ppm), as well as For high-sulfur diesel (up to 2000ppm) and can be applied to four-stroke gasoline engines and naturally aspirated, turbocharged and modern electronically controlled and low-emission diesel engines requiring SAE 15W-40 diesel oil, diesel Engine retail components provide first class protection.

While prolonging the emission control system and the oil change cycle, the new product also creates performance that is comparable to that of synthetic oil! Really satisfying an oil product can meet the urgent practical needs of various diesel engines and reduce the diesel engine required by customers. The purchase and warehousing of oil products will reduce costs and meet the needs of fleet and commercial operators for energy conservation, emission reduction and low fuel consumption, helping customers to go further.

Open up markets and expand influence

Good products need complementary distribution channels to supply and spread the market. Otherwise, it can not be effectively known to show its advantages. In this regard, Chevron companies that have traditionally not relied on advertising have long had a good start, just as it has been on a steady course of development, and just as it was on April 11, 2017 at the Döhler 400 MGX SAE 15W-40 conference. Mr. Zhang Yilu, Chairman of Chevron (China) Investment Co., Ltd. and Chevron Lubricants Division Greater China, answered the reporter: “The market exposure of Caltex has not been so prominent in the past few years because we Has been focusing on close cooperation with international and domestic main airports, directly facing the main customers, and for the fleet, especially in the mining industry, it is a branch of the engineering machinery industry.We have a team of mining industry experts, professional, products, We have the technology to directly serve our major customers and maximize their value for them. In this regard, we have spent a great deal of energy and have achieved results. On the other hand, in the past five years, Chevron has also made many efforts. Auxiliary dealers are constantly rolling out dealers’ outlets, for example, in cooperation with a service station in a truck parking lot to provide quick service and maintenance for driver’s friends. To provide high-quality motor oil, Chevron lubricants have been developed in logistics cities such as Guangdong, Chengdu, and Shandong, and have cooperated with representative parking lots and truck service stations to ensure Chevron high-quality oil supply. Logistics users provide more thoughtful services."

Zhang Yilu, Chairman of Chevron (China) Investment Co., Ltd. and Chevron Lubricants Division Greater China Business Manager Zhang Yilu

In the years of development in China, Chevron has been conscientious and hard-working, and he has not dared to neglect. In order to stamp on each foot, it is powerful and effective, and plays a role in the past. Indeed, just as Chevron’s “China dealer network” is concerned about by the media, Lennard Kwek, director of marketing for Chevron’s Asia Pacific region, responded: “There are Chevron brand dealers all over the country, including In Tibet, China, we are committed to working side-by-side with dealers to provide them with one-stop training from technology to marketing to service, providing them with products, technical support, and helping them develop new customers. The application experience is improved to the maximum, allowing customers and potential customers to know our strengths.Based on a stable, honest and win-win cooperation foundation, our distribution network has strength and area, and the following will be further deepened to achieve the maximization of brand influence. Service optimization."

The rapid development of the market is both a challenge and an opportunity

Although China has not paid much attention to the post-market system in the past, it has undergone revolutionary changes in recent years. The host computer manufacturers in China are paying more and more attention to the post-development market. This new phenomenon will drive the related accessories manufacturers and suppliers to enter the market-oriented operation of the correct track, which is as perfect as an international brand. In Chevron's consistent brand positioning, good construction and maintenance of the aftermarket has always been a top priority in operations.

Lubricants competition pattern

According to Zhang Yilu, Chevron Lubricants shook hands with the Chinese market as early as the beginning of the 20th century. The development in China in the past 20 years is only a return. Chevron has witnessed the rapid development of China's economy and has also experienced the blowout of the logistics industry for several years. We saw rapid progress in the development of China's highways, high-speed railways, shipping, and shipping. It is lamented that the development of China in ten years may take decades or more in foreign countries, so this “high speed” not only provides opportunities for logistics, but also brings greater stage and challenges to lubricant companies.

From the development of State II and State III to the launch of State V and State VI, Chevron enterprises are excited and shouldered responsibility and pressure in the face of this vital market. Fortunately, Chevron International has always advocated the international leader Chevron which is technologically advanced. With the experience of refined oil products R&D in Europe and the United States, and timely inspection of the transportation industry in the Asia-Pacific region, we believe that the Döhler 400 MGX will bring new experiences and real benefits to Chinese users.

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