China Volkswagen Automotive Research Report

Challenges and opportunities coexist in the Chinese automotive market. In the face of this particular market environment, many brands have performed differently. This report will analyze the performance of China's Volkswagen automotive companies in terms of product quantity, single item attention rate, attention ratio trend, vehicle pattern and other aspects.

China Volkswagen's main business research

1. Company Profile

Volkswagen AG is Germany's youngest and also the largest German car manufacturer. The product that made Volkswagen famous is the Beetle (designed by Ferdinand Porsche), which had produced 20 million cars in the early 1980s. It launched Volkswagen's first high-speed train, followed by golf, Passat, etc. also sold throughout the world. Since Volkswagen entered the Chinese market in 1984, Volkswagen was one of the first international car manufacturers to conduct business in China. Since entering the Chinese market, Volkswagen has maintained its leading position in the Chinese car market.

2, product structure

In the Chinese auto market in 2011, the total number of Volkswagen's total commercial products was 293, which were mainly distributed among three companies: Shanghai Volkswagen, FAW-Volkswagen and Volkswagen. Among them, Shanghai Volkswagen and FAW-Volkswagen have 94 and 80 commercial products respectively. The public has a relatively large number of commercial products, 119 models.

From the perspective of single product attention rate, FAW-Volkswagen, which has the smallest number of products, has a relatively high proportion of its single-product products, and FAW-Volkswagen's single product attention rate is 0.091%. Followed by Shanghai Volkswagen, the single product attention rate was 0.083%. Although the public has a large number of products, the corresponding proportion of its single products is relatively low, and the single attention rate is only 0.009%.

3, concerned about the situation

From January to December, the trends of attention of Shanghai Volkswagen, FAW-Volkswagen and Volkswagen are different. Among them, the attention ratio of Shanghai Volkswagen showed a declining trend, and the proportion of attention at the end of the year dropped to 6.1%, a decrease of 3.1 percentage points from the beginning of the year. FAW-Volkswagen's attention to the proportion of volatility is relatively large. Its proportion of interest at the end of the year has increased by 2.1 percentage points compared with the beginning of the year.

Among the many cars covered by the masses, Lam Yip ranked first in the ratio of attention with 14.4%, 1.8 percentage points higher than the second. The second to fourth positions are Jetta, POLO, and Bora, respectively. The ratios of concern are 12.6%, 12.0%, and 11.7%, respectively. The gap is small. Golf ranked fifth, focusing on 7.5%.