Compared with the vigorous development and mature status of foreign consumer surveillance products, the market share of consumer surveillance cameras in China is small. Whether it is a market channel provider or a manufacturer, there are not many product lines. However, there are more than one billion consumers in the country and more than 400 million households. Faced with the brutal competition in the traditional video surveillance market, as well as the further optimization of related chips and solutions, more and more security companies are involved in the consumer monitoring field. First, consumer surveillance cameras are big cakes or battlefields? Before saying consumer surveillance cameras, we are positioning consumer surveillance cameras in such a way that products are miniaturized, easy to install, and are used in homes, small supermarkets, office areas, and other small areas with active surveillance products with video surveillance, and also take care of the family. , interactive entertainment, smart family role. These products can basically be purchased from online/offline channels. Their common features are the basic functions of traditional surveillance cameras such as video recording, detection, real-time alarms, etc., and they can be interconnected with personal computers and mobile devices, allowing instant access to surveillance areas. Real-time screen. Compared with the vigorous development and mature status of foreign consumer surveillance products, the market share of domestic consumer surveillance cameras is small, and there are not many product lines for market channels or vendors. However, there are more than one billion consumers in the country and more than 400 million households. Faced with the brutal competition in the traditional video surveillance market, as well as the further optimization of related chips and solutions, more and more security companies are involved in the consumer monitoring field. The market scale of consumer video surveillance is expanding year by year, and the types of products are diversified and simplified. At present, the integration of upstream and downstream resources has not yet been completed. It is not only the object of competition by traditional security manufacturers, but also attracts the Internet, consumer electronics manufacturers and operators. We have found that the views and practices of different types of companies in the consumer video surveillance market are also different. We further analyze the development trend of the consumer video surveillance market by comparing the strategies involved in the enterprise, and we hope to explore a new profit model. . Second, the storm will be strong and landing strong consumer monitoring market In the past two years, the market share of consumer video surveillance has gradually increased, and product technology has become increasingly sophisticated. Security companies, communications companies, internet giants, and consumer electronics manufacturers have started to pay attention to civilian security and have gradually introduced products suitable for home and small-to-medium business applications. Hikvision, the leading security enterprise in the industry, took the lead in the industry to launch a full-featured home security product C1 and supporting services: cloud video platform 'Video 7' website, IOS compatible and Android mobile terminal APP. In addition, Haier, the traditional home appliance predator, launched U-HOME based on the 'Smart Home' series; Lenovo, the first domestic computer brand, launched 'cloud video' and other products. Lenovo Group’s new product, Jiajiabao, is the nation’s first cloud storage service. It is different from other storage products in that it stores all video data in an associated data center. All video collection and invocation is through the cloud, not Local storage method. Users can watch videos at home from mobile phones such as mobile phones and PADs. This bustling drama has only just begun. Is it an unprecedented 'big cake' or is it another cruel and bloody 'big battlefield'? The consumer video cameras made by professional security companies are not limited to the momentary gains and losses of the market, but focus on the layout. Everyone knows that the civil security market is different from the professional security market, and it is difficult for the original sales model and channel alone to promote the brand to gain sales in the market. The current practice of security vendors: First, the products are sold to overseas markets. Overseas customers' requirements for product quality can prompt manufacturers to improve their products. The second is the joint Internet giant, using the convergence advantages of the Internet platform, to carry out bond-based sales, the risk of equal sharing of profits. However, one thing worthy of our attention is that it is still difficult for security companies to use certain products to unlock the ecological chain of the civilian security market. Because the characteristics of the consumer market determine that the monitoring product is not a must for people's life. The function of the product does not have popular elements and can only be used in some specific scenarios. At the end of 2013, the most talked about in the Shenzhen security market was probably a small-scale surveillance camera (commonly known as a card machine/shaking machine). In addition, Forscom, Xiongmai, and Zhongwei Century all provided miniaturized surveillance camera solutions. Provide a one-stop solution to quickly lower the threshold of the card machine. At the same time, concepts such as the Internet of Things, smart homes, and smart appliances have once again become hot. The small card machines are no longer the only monitoring function. We have given him more features. With the rise of the mobile Internet, it is obvious that the role of consumer surveillance cameras will be promoted. As a matter of fact, the ship is a small company, and some manufacturers with weak R&D strength in the monitoring field need only purchase cheap male models to quickly promote their products to the market. Pretty, the price is cheaper has become the key. The consumer companies made by Internet companies, on the surface, have seen the huge market potential of consumer video cameras and actively built up the brand ecosystem. However, they have not seriously invested in funds and research and development to develop decent products for the civil security market, and more choices have been made. Cooperation with the solution providers in the field of security, looking for OEM OEM production, resulting in serious homogeneity of the product, there is no eye-catching product, it is difficult for consumers to buy. There are also many consumer electronics manufacturers who have moved to consumer surveillance cameras. Such manufacturers have been dealing with consumers and knowing what kind of products consumers want. They have specific control over R&D and design links, and they are all over the country. The agents, flexible sales strategies, give these manufacturers unlimited possibilities. The market is diversified, and consumers' demands for products are also diverse. The positioning of products requires the balance and consideration of all parties involved.
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Release date: 2016/2/14 17:11:53
August 30, 2019