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The LED home lighting market has maintained a growth rate of 30 per year from 2014 to 2016 and has officially entered the growth period. Let's take a closer look at the five major trends in the future development of the LED lighting home market. Trend 1: Price is always the most important factor in the development of home lighting market. Home lighting is a highly price-oriented market. The average consumer is sensitive to price. Even if it provides a fairly cost-effective lighting product, customers will still be higher. Absolute price is worrying. In terms of the market price trend of bulbs, there is a very high price drop in all parts of the world, whether it is the subsidy of energy-saving units, the government's incentive policy, or the marketing scheme of other manufacturers, all of which are based on price reduction for household lighting. The primary task. Trend 2: LED products 100 cover the application areas of home lighting applications for home lighting products, regardless of living room, dining room, bathroom, kitchen, etc., all scene applications, and all types of lights can be covered by LED lighting. LED home lighting can meet the needs of various fields of application, cold color temperature, warm color temperature, dimming, color grading, etc. Any application field can be satisfied by solid-state lighting technology, users can understand LED lighting products in a relatively short period of time. And familiar with its application. Trend 3: China is the main production base; strategic purchasing capability determines cost competitiveness. China is the production base of major lighting products in the world. Chips, PCBs, power drives, cooling modules, and various accessories can be found in China. The solution, therefore, the assembly of finished products or the production of modules in China has become a resource pool for the lighting brand factories around the world to seek OEM. However, the quality of the solutions in the Chinese market is different, and the price difference is very high. It is testing the strategic purchasing ability of the brand factories. How to have a deep understanding of each major device, and understand its technology, and then use the common language and solution provider to discuss the specifications, it is possible to effectively reduce costs and maintain product quality. Trend 4: Mastering the channel = mastering the sales force The lighting product itself is a mature market. Even with the addition of LED technology, it is still a model of similar fast-moving consumer goods. The key to the fast-moving consumer goods industry is to master the channels and maintain good relations with the channel operators. relationship. Take the home market as an example, hypermarkets, convenience stores, water and electricity, etc., still have the same channels as the traditional lighting era. Only by mastering the channels can we master the sales force, how to negotiate with the channel, negotiate agreements, etc., and we need a high degree of imagination to find a new mode of cooperation for mutual benefit. Trend 5: Products that meet the scene design are good products. Like all new applications, LED home lighting starts with technological breakthroughs and maintains product quality as the initial goal. After the technology matures, the sales competition between vendors, channels and Various marketing activities are to attract the attention of customers and expand the development of the LED lighting market; finally, to meet the needs of consumers and scenes, whether it can meet the design of the scene, and accurately hit the terminal application in the product development stage. The essential. So scene simulation software like DIALux is born, the product design process can not only be limited to the development of technology, product application and coordination with the overall environment will become the absolute key to sales. After 2017, although the market demand does not have a high growth rate, it is still a positive growth trend. The industrial order is more integrated, resources will be more concentrated, and product specifications and prices will enter a reasonable range.
August 26, 2024