For Uber, Uber, the Chinese market is not as simple as it might seem, at least not simply by using money – even though it claims to invest $1 billion in China and raise $1 billion. Versatile Custom Paperboard Boxes And Folding Cartons Folding Paperboard Boxes,Paperboard Boxes Packaging,Corrugated Paperboard Boxes Jiangsu Hualong Printing Co.;Ltd , https://www.hlpackingtop.com
There are indications that this huge "dinosaur" is experiencing the encroachment from China's single "grass army", as many of its predecessors, such as Yahoo and Google, cross the ocean's body to make it too slow to react, even It is numb, and this is often ultimately proven to be fatal. As there is an old saying in China, the embankment of a thousand miles is destroyed by the ant colony.
The guns are easy to hide and the dark arrows are difficult to prevent. Recently, a group of ads with innuendo shots in China, Ub and themselves were thrown into the rumors of public opinion. Under the thinking of public pluralism, the topic has already surpassed the "black car" itself, but evolved into a brain-carnival of various roles and various interests.
However, in this round of "provocation" initiated by the Shenzhou special car, Uber did not lose anything, because the "black" pointed out by the Shenzhou special car, Uber has been there before, and will continue in the future - this is itself excellent Step business model.
In fact, for Uber, the Shenzhou special car is just a "bright gun". What really makes Uber's body bruises and hurts is the "dark arrow" that countless and invincible.
According to media reports, Uber started its financing in China on June 22, but because investors have no way to confirm how many blood-sucking “grasshoppers†parasitized in Uber, and they are facing uncertain policies. Threshold, so it is too late to confirm its exact valuation. According to the "Securities Daily" reporter learned that as of now, only Gome Online has initially reached an investment intention. However, the relevant person in charge of Gome Online did not confirm the rumor when interviewed. The broader VCs that are familiar with China's national conditions are mostly discouraged – who will risk “black and black�
Brushing a single regiment "black and black"
Although Uber is accused of being a "black car", it is experiencing the "black and black" dilemma. This situation began in China's e-commerce industry, but it has shortened the cash-out chain in Uber, that is, "brushing single".
Uber CEO Karanick disclosed to shareholders in a recent letter that Uber currently has about 1 million orders per day in China. But he did not tell the shareholders how many of the figures were printed orders. Of course, he may not be able to explain that there will be such things on the other side of the ocean.
According to media reports, there are a large number of Uber account tools used for swiping on Taobao. Based on the sales of these account tools, Uber has at least 200,000 fake driver accounts in China, which are used for billing, 30%- 40% or even higher orders are false orders made by fake drivers. According to each order, Uber's average subsidy driver is 60 yuan, which means that Uber will pay at least 30 million yuan for these fake orders every day in China, even if it does not count the benefits of Uber weekly payments to drivers. One month is nearly 1 billion yuan.
In this regard, some insiders pointed out: "Like e-commerce to create a false prosperity, Uber has been heavily brushed to some extent to make its business figures in China better, which helps to raise the valuation when financing; but On the other hand, Uber has paid a lot of real money for this."
After this brushing phenomenon lasted for a year, especially after the recent exposure by domestic and foreign media, Uber began to try to fix this problem. From two weeks ago, Uber's subsidy policy changed from 70 single 7,000 yuan guaranteed subsidy to 85 single 6,000 yuan guaranteed subsidy, and last week it became a subsidy that doubled the basic fare. At the same time, Uber also revised the rules of the domestic distribution, from the nearest to the small, into a small range of random orders.
After hitting the brush to become a double-edged sword, Uber began to crack down on the single, the most obvious result is that some simple brushing methods will not work, and false orders are temporarily reduced. On the other hand, because of the strike, the real trading situation of Uber China was partially presented. In June, Uber China’s business was in stagflation, even if it still counts the false orders that still exist, it did not reach Kalanik’s previous The level of 1 million orders described by shareholders.
Up to now, Uber has not effectively curbed the established industry chain of the industry, including application software, professional mobile phones, car accounts, coupons and so on. In the past two weeks, Taobao has still sold more than 30,000 Uber print transactions.
An unnamed investor revealed that Uber has always claimed that financing has been oversubscribed, but has never provided more detailed business data, which makes it impossible to fully assess investment risks. According to their private understanding, although the order volume increased slightly from May (but still less than 1 million), Uber China's income in June was almost the same as that in May (the bill could not bring income), "This is in a The fast-growing industry is unimaginable. The problem of high bills and income stagflation is an important reason for Uber’s financing in China. During this period of time, Uber’s financing in China is mostly second-rate or not well-known to the industry. Investors".
Of course, the suppression of the single is not completely unsolved, the senior commentator Jin wrong knife pointed out that behind the flood of the single, the localization crisis of the product is the big crisis of Uber, which is also the case of the quick print. There are very few reasons.
Not only is Uber, all the games of taxiing software and brushing are in progress, but for Uber, whether there is still a chance of a game in the future is still a question mark. It is reported that the national "Temporary Measures for Taxi Management" may be introduced next month. The "Interim Measures" provides clear pre-approval thresholds for operators engaged in online car rental, and needs to meet a number of conditions, including corporate legal person qualifications. It has a fixed business place and service capacity in the service location, and obtains a telecom business operation license (ICP). The server must be set up in mainland China. For foreign-invested enterprises engaged in the operation of car rental, it is also necessary to comply with the international security review of foreign investment.
"In this regard, the "Interim Measures" will set a higher threshold and limit for Uber's operations in China, and correspondingly, it will cast a shadow over the ongoing financing," said the investor.
For the latest development of Uber's financing in China and how to deal with repeated bans, as of press time, Uber's relevant person in charge has not yet responded.
August 31, 2024