FAW Toyota will launch its own joint venture brand

It is understood that the joint venture's own brand is an important path for the current development of the joint venture. At the end of November, FAW Toyota will also launch its own joint venture brand.

Toyota, which is one of the three major Japanese brands, has not yet launched its own joint-venture brand. However, at the recent Guangzhou Auto Show, Toyota (China) Vice Chairman Daixi Hiroshi revealed to the media: Toyota's joint venture company in China, FAW Toyota, will Launch its own joint venture brand. At the same time, General Manager Hiroyuki Hirano of FAW Toyota Motor Sales Co., Ltd. also said in an interview with the media that the joint venture brand to be promoted in the future will not have only one model.

First, FAW Toyota will promote its own joint venture next year, there will be a variety of models now launched the joint-venture brand manufacturers only launched a model, and a single brand alone can not be supported by a single model, and will launch a joint venture own brand FAW Toyota clearly knows this. General Manager Hiroyuki Hirano of FAW Toyota Motor Sales Co., Ltd. said in an interview with the media: The joint venture is an independent brand and will have its own brand name, slogan and so on. Of course, since it is a created brand, a brand cannot have only one car. In order to publicize the popularity, the model will be combined with the brand.

Second, do not simply change or cut from the high-end In the current known Japanese self-owned brands of the highest level for the Kai Chen D50 and Siming, both models are positioned as a compact A-class car, and the first joint venture independent brand The concept is that its first model level is positioned as A0 level, and the unified approach of the models is to continue to sell the discontinued joint venture models after changing the joint venture's own mark. Tian Tian, ​​deputy general manager of FAW Toyota recently told the media that: FAW Toyota will not adopt a simple model of changing an outdated joint venture car into a self-owned car, and may start high-end entry. This shows that FAW Toyota attaches importance to the joint venture model.

Both FAW Toyota and GAC Toyota will launch their own joint venture brands next year, and both said that they will not adopt a simple model of changing outdated joint venture vehicles into autonomous vehicles. This will undoubtedly enable consumers to regain confidence in Toyota.