Fourth-quarter car prices will continue to decline steadily

Entering October, the auto market resounded with a "sound reduction": BMW 320i had a maximum profit of 70,000 yuan, Chuanfei concessioned 31,400 yuan, Lion Dance concession 30,000 yuan, Ruiqi G5 concession 30,000 yuan, and Vios 1.6 models dropped 18,000 yuan.

According to the price monitoring center of the National Development and Reform Commission monitoring 36 large and medium-sized cities throughout the country, the national automobile market prices generally steadily declined in the first three quarters. The declines in different quarters were roughly the same. The price fell by 0.84% ​​from the end of last year to September, and the cumulative price decreased by 1.17 from the same period of last year. %, passenger car and commercial vehicle prices vary. It is expected that in the fourth quarter, under the influence of rising demand and seasonal price cuts due to the large number of new vehicles, the price will decline further.

Since the beginning of the third quarter, due to the acceleration of the frequency of new car listings and the gradual release of a large amount of new production capacity, it has stimulated a rebound in demand and further exacerbated market competition, forcing manufacturers to launch new models directly at lower prices. With the approach of the end of the year, dealers are gradually increasing their sales promotion efforts for older models. Affected by this, it is expected that the seasonal price cuts in the fourth quarter will also increase the decline in automobile prices.

Although this year's "11" Golden Week did not allow the auto market to reach its peak, the September automobile production and sales data released in the near future still yielded a satisfactory answer for the "Golden September" auto market, but the strong release of potential groups of short-term car buyers allowed The next "silver ten" may be difficult to continue.

From October onwards, the new energy-saving vehicle subsidy policy officially came into effect. Now that there are more than 420 models that enjoy subsidies, only 20% of models can continue to receive a state subsidy of 3,000 yuan, and other models will no longer enjoy energy-saving subsidies. The consumers of economic models have sharply dropped. The shrinking of this subsidy policy will undoubtedly worsen the car market that has fallen sharply this year. The overall consumption of mid-size cars and some luxury cars is also declining. The situation in the auto market in the fourth quarter is also not optimistic.

Judging from the recent price monitoring, car prices will continue to decline steadily in the fourth quarter. The withdrawal of a series of encouraging policies this year, the chain reaction triggered by Beijing's restriction of purchases, rising oil prices, and high inflationary pressures have caused sales disruptions in the entire automotive industry; in the case where the majority of vehicle manufacturers stated that they did not cut production, In order to fulfill the sales target set at the beginning of the year and actively produce, after the phenomenon of supply oversupply appears, the pressure on the stock has soared. Therefore, the decline in car prices is inevitable. In addition, the auto market has entered a real adjustment period in the fourth quarter. The reduction in profits of auto companies and the reduction in production costs have provided room for the decline in auto prices in the latter part of the year. Therefore, some monitoring agencies and some industry experts generally believe that the lower price of cars in the fourth quarter will intensify, which will be 8% to 10% lower than the same period of last year.