General machinery sub-industry boom differentiation pumps enter a new era of marketing

Abstract: Today, with the fierce competition in the pump market, domestic pump products are concentrated in the medium and low levels, domestic high-end pump products are scarce, and the problem of the company's progressive product levels has become a new concern. How does the company gradually improve marketing methods on the basis of traditional marketing and start to try some new marketing methods, and e-commerce is low cost, high efficiency, and can break the advantages of geographical space-time and national boundaries, and is favored by pump companies.

December 15, 2011 Guosen Securities held the "2012 annual investment strategy meeting" at the Sheraton Chongqing Hotel. Guo Xin Securities analyst Zheng Wu made the 2012 investment strategy for the machinery industry at the meeting. The title is "risk, such as the opportunity to spring."

He said that overall, the general machinery industry's revenue dropped, and the sub-industry's economy was different. He is optimistic about industrial fan, refrigeration equipment and water pump fine molecular industry. Industrial wind turbines have been promoted by the upstream coal chemical industry. Refrigeration equipment has benefited from cold chain planning. The pump industry has benefited from water conservancy planning and the demand growth has been determined. The machine tools, smart equipment, and bearing and valve industries are affected by the slowdown in the growth rate of downstream automobiles and construction machinery. The growth rate will slow down and there will be little short-term investment opportunities.

With the popularization of the Internet, the e-commerce market of the pump industry is increasingly favored. The unbalanced concentration of pump products has accelerated the online sales process of the pump industry, making the development of e-commerce more and more hot. In addition, the homogeneity of online marketing has become more and more serious. Enterprises want to occupy a place in the competitive market, they must ensure that their products meet the needs of consumers, and they must fully implement their own marketing strategies for corporate development. Promote enterprises to achieve new upgrades, and to the higher end of the development.