Hydraulic and pneumatic seal industry growth mode change strategy analysis

Summary of contents: 2012 is a crucial year for the equipment manufacturing industry to implement scientific development themes and transform the main mode of economic growth. Seriously summing up the industry's implementation of the restructuring and revitalization plan of the State Council's equipment manufacturing industry in the past three years, it is necessary to achieve the goal of “stability for progress” in 2012, and even guarantee the implementation of the “Twelfth Five-year” development plan for the industry. Now our China Hydraulic Pneumatic Sealing Industry Association has promoted and led the development of the liquid airtight industry in recent years for a brief report.

First, vigorously promote the development of the whole machine must be combined with the basic idea of ​​improving the level of strategic thinking We all agree that China is a big country in equipment manufacturing, but not a strong country. One of its major bottlenecks is the lack of independent innovation capability, and the second is the weakness of the important basic components for key players and major equipment. The basic components are small and the output value is not great, but the influence is great. For example, the output value of hydraulic, pneumatic, and sealing products in China is currently only 80 billion yuan, but it has affected the development of nearly 20 trillion yuan in equipment products, playing the role of four or two. In order to quickly reverse the situation in which China’s important basic accessory parts are excessively dependent on imports, our association has represented the industry. In recent years, the association has continued to use various channels to appeal to relevant national leaders, relevant government departments, host markets, and all sectors of society to reflect the industry’s appeals. As well as the hot issues, focus and difficulties in the development of the industry, as well as relevant policies and suggestions for supporting the development of the industry. The main methods are:

1, In-depth enterprise surveys and studies to understand the actual situation. In 2009-2010 alone, the company surveyed more than 830 visits, and received more than 1,600 visits from companies, and they have mastered first-hand materials.

2. Write a report to the relevant leaders of the country to reflect that the weakness of the basic components has endangered the national economic security.

3. Wrote dozens of relevant reports and explanations to the national government authorities such as the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Finance, the General Administration of Taxation, the General Administration of Quality Supervision, Inspection and Quarantine, the General Administration of Industry and Commerce, and the General Administration of Customs.

4. Conduct direct dialogues with key leaders of Liaoning, Shanxi, Shandong, Zhejiang, Jiangsu, Hunan, Ningbo, Dalian and other provinces and cities where the basic components industry enterprises are more concentrated. Invite them to support the development of basic industries such as hydraulic and pneumatic seals. .

5. Dozens of articles (times) are published through newspapers, magazines, the Internet, exhibitions and other media to promote the importance and role of the basic parts industry to the society and raise awareness.

6, through the media reporters to write a sample of domestic dynamics, so that the relevant national leaders understand the basic parts of the industry development and constraints of the development of the main factors.

7. Directly communicate with host industry associations, chambers of commerce, and key host companies, and establish a good relationship between production and convergence.

8. Establish long-term cooperation mechanisms with local governments and local associations to achieve mutual interaction, form joint forces, and provide all-round services for business development.

The appellation appeal of the basic parts industry has been recognized by the state and society. In 2009, the State Council issued the “Adjustment and Revitalization Plan for the Equipment Manufacturing Industry”. In the “Basic Principles” of the “Planning”, it is clearly stated that the “combination of the development of the whole machine with the improvement of the basic matching level” (abbreviated as “synchronization strategy”) should be clearly established; Clearly put forward the task of “turning back the important accessory parts as soon as possible depending on the import situation” (referred to as the “reversal” task). This is the first time since the founding of New China that hydraulics, pneumatics, seals and other important accessories have been written in the documents of the State Council, which has accelerated the development of China's basic parts industry to the level of national planning, fully embodying the country’s will and national aspirations. The call of dignity. It has laid a solid foundation for the scientific development of the equipment manufacturing industry and the transformation of the growth model, and has made the employees of the basic parts industry feel deeply responsible for their responsibilities and mission.

Second, actively implement the "synchronization strategy" and strive to complete the "reversing" task In order to implement the "synchronous strategy" and complete the "reverse" task, shoulder the mission of "the heavens drop big", our industry associations and the workers of the entire industry took the following specific measures :

1, mobilize the strength of the entire industry and focus on the wisdom of the entire industry. We use various propaganda tools to hold various conferences and carry out various activities, vigorously publicize and profoundly understand the significance of the "synchronous strategy" and "reversing" tasks, emancipate the mind, and innovate thinking. Such as: enterprises should position, establish a clear strategic concept of the latitude and longitude; to build the soul, establish a progressive development concept; to build a nest, establish the talent concept of knowing talent; to give force, establish a dynamic innovation concept; to create a license, Establish a self-improvement concept for building independent brands; establish a winning formula for establishing success in the West; establish a joint concept of uniting, uniting, and alliance; work with blood to establish a financial concept that accurately grasps the flow of funds; Establishing a successful company is a self-reflection concept that is good at summing up and reflecting on it;

2. Make plans and implementation plans for implementation. Based on the adjustment and revitalization plan of the State Council’s equipment manufacturing industry, we actively cooperated with the National Development and Reform Commission, the Ministry of Industry and the Ministry of Industry and other government authorities to compile the “Specific Implementation Plan for Implementing the Adjustment and Rejuvenation Plan for the Basic Parts Industry”; and compiled “Key Products and Key Technologies Catalog "; compiled the "12th five-year development plan and technology plan for hydraulics, hydraulics, pneumatics, and sealing industry"; compiled the engineering roadmap for the fluid transmission industry; compiled "mechanical basic parts, basic manufacturing processes and basic materials The industry's '12th five-year development plan' and so on guide the development of industry enterprises.

3, guide investment, a clear direction, do not engage in low-level redundant construction. The hydro-pneumatic sealing industry is an industry that is technology-intensive, capital-intensive, resource-intensive, investment-intensive, and slow-yielding. Over the years, one of the main reasons for the slow development of the industry is the lack of investment intensity, especially the high-end products that are urgently needed by the market. Without quantitative changes in investment, it is impossible to achieve qualitative change of products. To this end, the Association strives to guide investment promotion work. First, it guides industry enterprises to invest limited investment in high-end products, and does not expand the production capacity of medium- and low-end products. Second, it guides qualified host companies to invest in the liquid-tight industry and establishes The market relationship between production and demand is strong, and the third is targeted services that help companies to go public and gather social funds, including financial industry funds.

4, to guide industry companies, put the main distribution position, tolerate loneliness, withstand the temptation, willing to play a supporting role. The basic part is very important, but in the equipment manufacturing industry, it is always a supporting role. It is a "hair", the host is a "skin," the skin is not there, the hair will be attached? Our association leads industry enterprises to actively contact with the host to realize rapid development and win market recognition for the liquid gas-tight industry. They are willing to use hot faces to paste cold ass, and use their sincerity and courage to warm and serve the high-end market of the host computer.

5. Combine with the characteristics of the industry, vigorously promote the construction of industrial clusters and give full play to their overall advantages. To develop the "tea street" in the liquid airtight industry, industrial clusters are a feature of the liquid airtight industry. A city, a county, a district, a town can gather more than 100 to 300 hydraulic or pneumatic or sealed enterprises. At present, there are more than a dozen industrial clusters in the industry. Their production and sales capabilities, market coverage, and industry influence all play a decisive role in the development of industrial science and the transformation of growth patterns. Our industry associations conform to trends, adhere to the trend of taking advantage of the situation, actively promote the principle of steady implementation, and actively cooperate with local governments and local associations. We have first cultivated three base demonstration bases for Fuxin Hydraulics, Zhangzhou Hydraulics and Fenghua Pneumatic. Based on this, we will sum up experience, typical approaches, and promote industrial cluster construction.

6. Take the two-leg walking policy to solve the scientific development of the industry and change the difficulty of talent shortage in the process of growth. The first of our association is to guide enterprises in setting up strategic alliances for production, education and research. According to specific circumstances, some of them also combine their government, production, education, research, use, and gold. The second is that we use the advantages of multiple channels and close contact with international trade associations to cooperate with enterprises to actively attract foreign talents. These include attracting highly educated returnees to return to China to start their own businesses, selecting leading employees who have worked for many years in foreign companies to return to work, recruiting foreign retired technical staff willing to come to work in China to work in China for a short time, helping powerful companies to open research institutions abroad, etc. At present, nearly a hundred people have been introduced.

7, to guide enterprises to establish "details determine the success or failure," the concept of improving product life and reliability. The details of the fluid transmission product cleaning, deburring, and medium pollution control directly determine the product's lifespan and reliability. It is the weakest link in the liquid airtight industry, and it is also the biggest gap between the famous foreign companies. Details are both angels of success and demons of failure. For the weak link of the industry and enterprises, our association vigorously promotes the concept of “details determine the success or failure”; second, it organizes forces to solve the key technologies, processes and equipment in the details; and thirdly, cultivates model enterprises for everyone to visit and learn. Now our industry has a number of corporate production environments that have reached the level of “dropping the ground and eating up” and have won the trust of host users.

8. Organize industry experts led by academicians to build a public service platform. First, the Association established an industry expert committee and employed more than 40 domestic and foreign technology and management experts to regularly meet the industry development issues. Second, according to the company's wishes and needs, the organization of experts in-depth business diagnosis consulting, teaching experience, to solve hot, difficult, and focus issues. The third is to organize a team of experts led by academicians to visit international brand-name exhibitions and famous enterprises, and report international development trends to the whole industry. Fourthly, in view of the common problems and key issues in the industry, the Ministry of Industry and Information Technology is invited to take the lead and work together with relevant industry associations, key host companies, and supporting enterprises to establish a collaborative research platform. The collaborative work platform for high-end hydraulic components for construction machinery and hydraulic castings have been established. Research platform.

9. Give full play to the role of the media, publicize changes in the industry, and boost morale. Our Association makes full use of its own publicly-published journal "Hydraulics, Pneumatic and Sealing", the Association's website "China Hydraulic Pneumatic Sealing Industry Network" and some social media, and vigorously promotes the industry's independent innovation of new technologies, new products, and new technologies. The new materials and new ideas, new ideas, and new experiences in business management are organized by the Association of Asian International Power Transmission and Control Technology Exhibition (PTC Exhibition for short). After 20 years of cultivation, they have become the first in Asia and the world in this field. In the case of the second-largest international brand name exhibition, we have made full use of this platform to bring in advanced foreign technologies and to promote domestic products to the international market.

10. To strengthen the self-building of the association and improve service capabilities in order to promote the scientific development of the industry and change the mode of growth. The first is to establish and improve various rules and regulations for the operation and management of the association, among which there are about 5 industry regulations, 22 association management systems, and 12 party branch management systems. The second is to implement the youthfulness of the staff of the secretariat of the Association and increase its vitality. The average age of full-time staff is 43.7 years. The third is to focus on business training and ideological training for staff, and regularly educate companies on service awareness to gradually realize professionalism. The fourth is to carry out first-in-class creative activities. Each party member must wear a party badge when he is on duty, and erect a “I am a member of the Communist Party of China” legislation on the desk to regulate his own words and deeds and accept the supervision of the masses.

Third, the scientific development of the industry, the transformation of the growth mode has dawned on the dawn of the scientific development of the industry, change the growth mode is a long-term task. In the past three years, the industry has begun to show some new changes and new highlights through the hard work of the entire industry:

1. The industry has maintained a sustained and stable development trend. According to preliminary statistics, in 2011, the industry maintained a 20% growth rate under extremely difficult circumstances. The proportion of production and sales of technologically progressive products has gradually increased.

2. The "synchronous strategy" and "reversing" tasks have received attention and support from all sectors of society. During the three years from 2009-2011, the investment in the liquid airtight industry increased dramatically. The planned investment has exceeded 300 billion yuan, of which the National Development and Reform Commission and the Ministry of Industry and Information Technology have approved and released more than 10 billion yuan in investment, which surpassed the sum of the first 11 five-year plans and laid the foundation for the change of the liquid gas-tight industry from quantitative to qualitative change.

3. Domestic high-performance products have made breakthroughs in the high-end market. The liquid-air-tight products with independent intellectual property rights, represented by high-performance engineering cylinders, nuclear power seals, etc., have reached the international advanced level in performance and production capacity, and have been recognized by high-end markets at home and abroad. In recent years, the industry has won 2 national invention second prizes and 4 national scientific and technological progress second prizes; 4 first prizes for China Machinery Industry Science and Technology, 14 second prizes, and 29 third prizes; 359 outstanding new products in the industry . Has shown a breakthrough in achieving "reversing" goals.

4. The restructuring of the industry and the structural adjustments have seen breakthrough points. Including the main match with the joint research, production and research alliance R & D, corporate joint development. A batch of key enterprises in the industry that are expected to compete with international large enterprises have taken shape, and are now focusing on nurturing.

5. The public service platforms such as industrial inspection, testing, research and development, and information that are spontaneously formed from the bottom up in the market mechanism have begun to sprout, and have gradually gained the recognition and support of the state and society.

6. The development of the liquid airtight industry is highly concerned by party and state leaders. In the past three years, leaders Wen Jiabao, Jia Qinglin, Li Changchun, He Guoqiang, and Lu Xiangxiang have inspected my industry enterprises many times and clearly stated that hydraulic, pneumatic, and sealing products are neck products, and that they must accelerate development; and we must be certain that employees in our industry are resistant. Lived in obscure loneliness, able to withstand the heroes of the interests of temptation; also repeatedly with our association responsible comrades to achieve "synchronous strategy" and "reverse" the implementation of the program, policy measures, etc., greatly encouraged the workers of the entire industry Fight!

We are fully aware that China's liquid gas-tight industry is still large and not strong, and we have yet to pick up the backbone of the Chinese nation. The path of the industry to achieve scientific development and a change in the mode of growth is still not smooth and even full of thorns. Although we have shown some gratifying highlights, we will remember one old lesson: "One hundred and forty and a half and a half." There must be no relaxation, paralysis, or wavering. We will have a firm belief that Huashan is even taller and the top of the road is passing. The only way out of difficulties is through our own efforts. Our association will work with colleagues in the industry with the same spirit, common prosperity, hand in hand, and work together to gradually realize the scientific development of the industry and change the mode of growth.