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The competition in the LED market is intensifying. Various manufacturers and brands are racing. The methods of running are as follows: First, the product shells ready to attack the market, followed by the development and sales channels. At the same time, more and more businesses are focusing on finding LED brand agents, in order to create a business model of mutual benefit.
The so-called vendor win-win situation is simply that the channel vendors and factories get the return they deserve in cooperation. The win-win situation of the manufacturers depends on the mode of cooperation, the mechanism and the investment in the operation. The fundamental is the integrity of both parties. As a channel provider, the most concerned about the manufacturers are the following: First, is the product sold well? Second, is the product sold to make money? Third, will it be very troublesome after selling? How is the manufacturer's after-sales service Can you say that? To this end, as an LED manufacturing enterprise to build a credible brand, all we have to do is to solve the problems considered by the channel, and to improve the credibility by meeting the needs of the channel. At the same time, channel development is only the first step, and more importantly, channel maintenance. Strengthening the follow-up service to the channel and operating in strict accordance with the rules agreed by both parties is the way to ensure long-term cooperation.
To ensure that manufacturers win together, the integrity of the channel is essential. For channel operators, if you choose a business brand and use it as a profit, you must fully agree with the manufacturer's business philosophy and market values. You must have a mindset that allows the channel itself, customers and manufacturers to achieve a win-win situation. Rules and contract terms with manufacturers. Channels and manufacturers should regard each other as partners, and mutual cooperation is the basis for successful cooperation.
It is true that vendor cooperation is unlikely to be a contradiction. The balance of interests will inevitably be between the channel providers and between the channel vendors and the manufacturers. For this reason, the role of the factory or the channel may be both an athlete and a referee. The fundamental way to deal with such contradictions is still Trust each other and have a sincere attitude to solve problems. Channel vendors like to comply with the rules of the manufacturers, manufacturers also support the rules of the channel. The core of the channel order is integrity, the core of channel development is integrity, and the core of channel profitability is integrity. If manufacturers adhere to integrity, they will not overcome the difficulties. There is no market bastion that cannot be overcome. The continuous channel value-adding and win-win situation are logical.
July 21, 2024