Interview with Jin Lei, General Manager of Ningbo Kaidi Automobile

On August 23rd, the 20th Ningbo International Automobile Expo officially kicked off as the most popular automobile event among the regions. In order to grasp the dynamics of the auto market in more detail, EasyNet conducted a series of high-level interviews with various brands. Today we I had the privilege of interviewing Mr. Jin Lei, general manager of Ningbo Kaidi Automobile (hereinafter referred to as King). The following is an interview record:

Easy Net: Thanks to Kim for accepting our exclusive interview, Cadillac can be said to be the must-see brand for each session of the Ningbo Auto Show. What do you think about the Ningbo Auto Show?

General Manager: The Ningbo Auto Show has been held until this year for 20th edition, and its influence has also been increasing. Not only has the dealer paid great attention to it, but it has also received the support of manufacturers. It can be said that the scale of the Ningbo Auto Show is getting bigger and bigger. We also launched a series of policies and measures for the Ningbo Auto Show to reward users for their support of Cadillac.

Carnet: We all know that Cadillac is a story-based brand. What is your understanding of the Cadillac culture?

Kim: It is true that Cadillac has a long history and culture. Although the time to enter the country is relatively long, the heritage of Cadillac's cultural heritage must have made people feel. This year marks the 110th anniversary of the Cadillac brand, as a classic example of the automotive industry reflects the artistic humanistic trend of thought. From the old car to the concept car of the future, Cadillac adhering to the "art and technology" design philosophy, and constantly forward-looking innovative design style to lead the car design, interpretation of its century-old courage, pioneering and innovative brand spirit, but also achievements This century brand has always been the eye-catching style.

Easy Net: "Arts and Technology" is admired by Cadillac, so what are the best-selling models among Cadillac models?

General King: Cadillac's best-selling models include Cadillac SRX SUVs and XTS luxury cars. The design concept of "Arts and Technology" can be perfectly represented in vehicle models.

Easy car network: Cadillac XTS as a new luxury car has attracted attention as soon as it launches, then the car's current sales situation to do it? Also please briefly introduce us to what are the elements in attracting so many "critical" luxury Brand lovers?

Mr. Jin: The listing of the Cadillac XTS did bring many surprises to us. It can be said that this model is the product with the highest technological content in more than 100 years since its launch. At present, in the months since its launch, there has been a top-selling state in short supply, and sales have been very encouraging. .

The exterior design of this car is very modern. At the same time, it inherits many classic models of the Cadillac in the 5,60s, such as the Eldorado rocket rear wing design, the design of the FLEET WOOD Platinum front grille and so on. In the interior design, XTS adopts the epoch-making technology: CUE system. At present, the dashboard of most models is a well-known operation method using knobs or buttons. The XTS is equivalent to putting an IPAD in the car. All the controls are zoomed by the finger and clicked. Realization is very advanced. Of course, when it comes to XTS, it cannot help but talk about its power. The 2.0T SIDI turbocharged direct-injection engine and the 3.6 SIDI intelligent direct-injection engine of the two models are the top ten engines in the world, and the power output is very advanced in the same class. .

Easy car network: Cadillac can always bring us a "science and technology" car life experience surprise, then what will the next Cadillac launch new products?

General Manager: Cadillac’s product development has not stopped. At this stage, many models are still under planning. There is no clear time to market for new vehicles. However, at the end of the year we will launch the new Cadillac ATS. It can be said that innovation has always been our admiration. Cadillac will have a heavy product launched in the domestic market every year for five years starting from 2013, such as this year's XTS.

Such models as the ATS, the new CTS and the ELR have not yet entered the domestic market, and many car enthusiasts are concerned. ATS was released at this year's North American Auto Show, and the new CTS is also making its debut at this year's New York Auto Show. These models will be introduced into the domestic market in a planned way. The specific time will be shared with you as soon as it is finalized.

Carnet: Next we want to know what unique experiences Cadillac offers to customers in terms of services?

Jin Zong: We put forward the "respect for the Plus-Cadillac PLUS service", which mainly includes three core requirements of exclusiveness, intelligence, and initiative, and continue to provide our users with respected experience and value-added services. In the Cadillac PLUS service, we have Cadillac Anji Star seat service that can accurately and timely handle problems. Before you get into the car, you can view real-time information such as vehicle conditions and oil conditions based on the OnStar mobile app. The after-sales shop has a license plate recognition system. It can also see the repair of the car on the station through video. In the future, even if you go home, you can use the phone to watch the entire repair process. During the warranty period, we will also provide scooters and pick-up and drop-off services. And the preservation of the car video will make it easier to check out if there are any problems after repair. In addition, we have also created a “MyCadillac” app for every Cadillac owner. Through the smart phone, we can enjoy many unique Cadillac owners’ services such as roadside assistance, parking location tips, and after-sales service appointments. It is very simple and convenient.

The Cadillac PLUS service creates a new standard for luxury car services. The “respected plus plus – Cadillac PLUS” service strategy is based on Cadillac's globally consistent service standards and is a further extension of the Cadillac brand essence. The service strategy is driven by the “three cores of “exclusive, intelligent, and active”, combined with the needs of Chinese consumers for luxury car services, establishing nine service rules, and adopting 27 detailed items that are practical but full of surprises. It is a good way to satisfy customers with the most fundamental demands of “quality, time, service, and price” and is striving to build a new standard for luxury car services in China.

Easy Carnet: There are many luxury brands in the customer clubs, but as far as I know, there is no actual operation. What are the characteristics of the Cady respecting club in this regard?

Jin Zong: The first owner club in the Ningbo area that provides exclusive service, high-end self-driving tour, points exchange service and other services to Cadillac owners - Cady respected club, subordinated to Ningbo Kaidi Automobile Sales & Service Co., Ltd. With the advantages of its own vehicle maintenance and repair technology, it cooperates with major scenic spots and hotel businesses to provide vehicles, self-driving tours and other services for Cadillac owners in Ningbo. To provide car owners with more comprehensive, thoughtful and humane services, to build a diversified, more tasteful and convenient platform for owners to communicate and exchange information. The establishment of the Kadi Respect Conference marked the beginning of a new step for Cadillac owners in their original service system.

From its inception, Ningbo Kaidi Respectful Club has served Cadillac customers as its own responsibility to launch stored-value maintenance discounts, points gifts, and high-end self-driving tour activities. It has been unanimously endorsed by members and has played an advancing role in creating American luxury. Members fully enjoy the comfort and coziness of a car day, and more value for leisure, entertainment, business, travel, fitness, friends, etc., will extend the service of the car to the service of the person, so that the work of the car and Life has become more colorful.

In addition, the club is based on Ningbo Kaidi Automobile Sales and Service Co., Ltd. and provides non-profit vehicle owners with respect to all aspects of Cadillac car owners. It provides vehicle technical consultation, maintenance and maintenance, vehicle training, and automobiles from time to time. A series of value-added automotive services such as supplies and lifestyle products are purchased, as well as various non-profit and experiential activities related to the Cadillac automobile culture.

Easy Net: Thank you for receiving our visit.