Interview with Wang Xianfei, General Manager of Taizhou Yuanxian 4S Store

Taizhou Yuanxian Automobile Co., Ltd. was established in March 2011 with a registered capital of 10 million. It is a Beijing modern special sales service store under the Zhejiang Property Yuantong Electrical and Mechanical (Group) Co., Ltd., and is the only 4s shop in Jiaojiang that specializes in Beijing Hyundai. Zhejiang Yuantong Electrical and Mechanical (Group) Co., Ltd. is one of the 120 pilot enterprise groups of the State Council and one of the 20 large-scale distribution enterprise groups that the Ministry of Commerce has fostered. In 2011, it entered the ranks of Fortune 500 companies and won the "Top Ten Automobile Marketing Group" for five consecutive years. It is one of the top 100 companies in the country with comprehensive strength in material circulation and one of the 500 largest service companies in the country. A company with such hard power is so powerful. How does the future road develop? Let's find out in our chat with Wang Xianfei, general manager of Taizhou Yuanxian.

Easy car network: Hello! I'm glad you can accept our interview. Your store opened for more than a year, please give us a brief introduction to the current situation of the 4S shop.

Wang Xianfei: Yuan Xian is a Zhejiang property investment company and is part of Zhejiang Real Estate Group. So far, we have been operating for one year and the overall market response is very good. On the one hand, due to the advantages of the geographical environment here, there are more high-end neighborhoods and more convenient transportation. On the other hand, we have also filled the gaps in the Jiaojiang River which has not had Beijing Hyundai 4s stores. Therefore, we have sold a total of more than 1,000 vehicles, with an average of more than 100 vehicles per month. We have also greatly improved our after-sales service capacity. We serve more than 600 vehicle owners each month, including repairs, maintenance and insurance; Say, we have been recognized by the majority of car owners.

Easy car network: This year how compared to previous years car sales? Which models are relatively hot?

Wang Xianfei: Relative to last year, our sales growth this year is still relatively fast. Thanks to the launch of some new Beijing models, such as Langdong and the new Shengda, so the sales volume has increased by about 40% in the first half of this year. The main growth is In the suv model, the ix35 and the new Shengda are our hot models.

Easy car network: Through our website monitoring, we also found that users who plan to buy cars are paying more attention to models with a price range of 100,000 than those of other price models. With regard to the purchase of models at this price point, do you have any suggestions for us? The prospective owners?

Wang Xianfei: Compared to China's low average consumption level, the model with a price of 100,000 should be said to be the preferred family car for many families. The burden on the family will not be too heavy and it will be more economical. For example, we are Beijing’s modern Rena, and the whole car is not even better than 100,000, and there are also Yuet movements.

Easy Net: Just mentioned Rena, the level it is in, the competition is very fierce. What do you think of this advantage?

Wang Xianfei: Rena main advantages are the following four points: 1, Appearance: fashion dynamic, it follows the modern Beijing's streamlined fluid sculpture design concept, the entire vehicle has more visual impact, very well-proportioned and compact; 2, space: more compact and practical , Including front and rear rows of space is more comfortable, and the use of the trunk space is also very comprehensive, there are other rich storage space; 3, power: equipped with two kinds of displacement of naturally aspirated engines, respectively 1.4l and 1.6l, 4. Stable and reliable performance; 4. Control: Because the power is relatively even, the engine and transmission have a very high degree of cooperation, bringing about a very easy to control driving pleasure;

Easy car network: Some time ago our new Shengda was officially listed. Can you give us a brief introduction of this car?

Wang Xianfei: So far, it is Beijing's most luxurious and highest-end car, the first use of a turbocharged engine assembly, t-power, full-size luxury suv. Regardless of shape, power, configuration are ahead of the same level models.

Easy car network: We just said a variety of models, do not know which models have discounts? What is the discount situation?

Wang Xianfei: At present, under the circumstance of a relatively depressed automobile environment, we have different preferential policies for different models. We also give our sincerity based on the actual needs of consumers. However, we cannot measure all prices by one. Cars and other supporting services are more important.

Easy car network: In addition to these car concessions, we have recently held some activities for car owners who have already purchased cars.

Wang Xianfei: Yes, taking the new Shengda as an example, we provide nanny-style one-to-one lifelong services. We know each other at the time of delivery so that the follow-up after-sales service can continue to follow-up. The benefits of this approach are to each vehicle. The maintenance records and performance status of the company are well known. Recently, the company plans to organize a self-driving tour for the new Shengda owners. It is tentatively scheduled to go to Jinhua in September, not far from the road. It is intended to provide an exchange platform for car owners.

Easy car network: Just now we talked about after-sales, after-sales problems can be said to have been a heart disease of the owners, in addition to our shop to the new Shengda nanny-style services, the other models of the after-sales aspects of what protection?

Wang Xianfei: The same applies to other models. We provide our customers with membership cards. Customers can use membership cards. Whether it is maintenance, maintenance or annual inspection, we provide packaged professional services for only one phone call. In addition, Beijing Hyundai has more than 600 service outlets nationwide. Regardless of where it is, we all provide a consistent and complete service.

Easy car network: What is the goal of our future 4S shop? Sales target?

Wang Xianfei: According to the overall growth trend of our Beijing Hyundai, in the coming year, we hope our monthly sales will reach more than 200 units, and the annual sales volume will be over 2,500 units.

Easy Net: Thank you very much for taking the precious time today to accept our exclusive interview. I wish Taizhou Yuan to reach the sales target as soon as possible.