· LeTV: Breaking the border to see the Internet ecology + car

With the emergence of "Internet +" thinking, the integration and innovation of the Internet and various industries are also increasing, infiltrating into all aspects of our lives, of course, the automotive industry is no exception. Recently, the first "Internet Eco-Innovation Forum" hosted by LeTV was held in Beijing, and its host institution "Internet Ecology Research Institute" was officially publicly unveiled. The forum invited dozens of top experts from the domestic economy, finance, finance, technology, automobile and other fields to discuss the emerging concept of "Internet ecology" and the economic form of the enterprise.

In recent years, the term “ecology” has often been hanged by major companies, from the initial “natural ecology” and “environmental ecology” to the “Internet ecology” that is emerging now, but what about the “Internet ecology”? To define, there is never a unified concept. In this forum, big coffee from different fields gathered to make an authoritative definition of “Internet ecology”.

Ma Weihua, the former president of China Merchants Bank, put forward in his opening speech, “Unlike other individual links and local innovations, the Internet ecology is a concept of a larger pattern and extension. The Internet ecology is a relationship, a chain, an environment, and a business model. The Internet is equivalent to a chain, and each link on the chain interacts to form a complete ecological environment. The Internet ecology is also a cross-border innovation business model, which has spawned a new industrial organization and brought new user value. .

In the eyes of economist Song Qinghui, the so-called Internet ecology is a brand-new system derived from the Internet. From the beginning, a closed system, a single-handed system, becomes an innovation and win-win. system. It has realized the comprehensive reconstruction of the cross-industry value chain, breaking the professional division of labor in the past few decades, and greatly releasing the value of the economy.

When talking about the Internet ecology, Liu Hong, vice chairman of LeTV, said that the basic conditions for Internet eco-leaders must be the integration of the three countries with the market and industrial capabilities of technology, culture and Internet. Break the border, cross-border innovation, and lead the advantages of the Internet ecological model. It is pointed out that since the Internet ecology is an innovation, it is necessary to "break the border" and cross-border cooperation.

LeTV, as the first company in the domestic Internet community to propose the concepts of “ecology” and “ecosystem”, has become an important research model of this Internet eco-innovation forum.

According to Wang Xia, president of the China Council for the Promotion of Foreign Trade, the electricization, intelligence and interconnection are the future direction of the automotive industry. The Internet is an important aspect. The pursuit of new technologies in the automotive industry has never stopped, no matter The traditional OEM or Internet company, who is engaged in the automotive business is the automobile enterprise, and the advantage of the Internet company lies in the integration of resources. In the future, the Internet company and the automobile industry must be highly integrated to create a new ecology, and 1+1>2 can be realized. Effect.

The leader of LeTV's strategy, Abu Lekmu Abulimi, said that the essence of ecological innovation is to “break the border”. Break the boundaries of the industry, break the boundaries of the organization, and break the boundaries of innovation itself. One of the core issues is the pursuit of the greatest value. LeTV believes that the value of users is greater than the value of industry and society, greater than the value of enterprises. For the study of Internet ecological innovation, first, we must dare to touch economic theory. Second, we must help the implementation of the national strategy and form useful views and achievements for the development of the country. Third, we must become the driving force for economic development.

In the process of promoting the development of traditional industries by the Internet ecology, opening up and sharing is a new topic. Zhizhong magazine editor-in-chief Zhong Shi proposed that traditional industries are often closed. The core of the Internet ecology is openness, or traditional enterprises want to open up, but there are many barriers. One important reason is that openness and change will bring certain pains. It will damage the market interests in the short term, because many traditional companies are afraid to change the pace too fast.

In this regard, Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, proposed that production companies should use an open mind to embrace and embrace the Internet. He said that "there will be no simple Internet companies in the years to come, because Internet companies have become enterprises in various industries. For example, Internet eco-cars are a breakthrough for traditional thinking. For consumers, life is a vehicle."

Just as Le Yue’s chairman Jia Yueting once claimed to the outside world, the core driving force for the future development of the global economy should be the restructuring of the vertically integrated value chain across industries, which is the Internet ecological model that LeTV is practicing.

It is also worth mentioning that LeTV announced the establishment of the Internet Ecology Institute at the forum. In addition, Liu Hong announced that the Internet Ecology Institute and Bain Company have reached a global strategic cooperation for the whole society, and the first white paper of the Internet Ecology Institute will be released in February next year.

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