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One year spent similar, each year is different. In 2016, the lighting industry will remain infinitely beautiful. There are many points to watch: 1. The market is prosperous with the release of 10 billion bulb signals. Promoting environmental protection, green and energy conservation is the consensus of governments around the world. The country will further strengthen its infrastructure. And speeding up urbanization, the new North American market will bring new increments and opportunities to the lighting industry. 2. Steady improvement of technology In addition to the continuous improvement of technology in the upstream of solid-state lighting, electronic supply chain, new materials, process automation will become a new technology point of view in the lighting industry, lighting products will no longer be a single cost competition, will enter the comprehensive cost competition. 3. Product iteration market homogenization trend will slow down, intelligent, building materials, entertainment, medical, beauty, agriculture and other cross-border expansion and special application products will emerge in an endless stream, product form will enter a period of high innovation. 4. The economic environment oriented by the total GDP in the 30 years prior to the adjustment of industrial structure has led to structural distortions in the supply-side resource allocation. At the same time, the market generally adopts a price strategy, resulting in overcapacity in various industries, low industrial prices, and manufacturing. Losing profits. These structural problems also exist in the lighting industry, and even more than ever. As the country launches supply-side structural reforms, it is imperative for the lighting industry to go to production capacity and destocking. It will become a consensus for companies with price to turn to valuable enterprises. 5. Corporate Polarization The electronicization of solid-state lighting technology and the personalization of the market will drive the scale of lighting manufacturing companies to polarization. General lighting products and standards will take the road to scale, and large-scale enterprises will gradually emerge. Segmented markets, professional fields, and special lighting will have a small number of small and sophisticated enterprises. Enterprises with inaccurate market positioning, over-diversified products, and homogenization will become more and more difficult. 6. Before the market model change, the past successful model of the store, the grading and distribution, will be affected by the emerging market model. The channel will tend to be flat and professional, and the explicit channel will be further affected by the network, e-commerce, O2O and so on. Formal impact, and engineering professional channels will be plundered by industries from construction, building materials, home, electromechanical and other industries. The model based on product price difference and single project installation will be gradually eliminated, and the valuable service model will become the basis for the survival of the channel. 7. Value-leading industry In recent years, the lighting industry has been developing at a high speed, but it has been innovating prices and homogenizing each other. The high-quality, high-value-added elements such as academic, technical, professional, and design are basically only forms, and they have not played the role of the industry. Leading role. Under the pressure of overcapacity in the industry, low product prices, and loss of profits of manufacturing companies, high value-added requirements will be paid more and more attention, and the industry will return to the mainstream of rationality. 8. Mergers and acquisitions integration Endless mergers and acquisitions, integration, the new three boards, listing is no longer a hot word in the industry, but a real action. The means of capital competition will be an important way for traditional strong enterprises to revitalize new vitality and new enterprises to become bigger and stronger, and may even become the only way for most new enterprises to survive. As the global lighting industry shifts its focus to China, cross-border mergers and acquisitions and integration of the lighting industry will begin in 2016.
August 26, 2019