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"According to the reality of the development of China's manufacturing industry in recent years, the focus of this round of industrial reforms is on the supply side, in essence, through profound changes in the mode of production and development, to increase the adaptability and flexibility of supply to demand, and to form new growth. According to Miao Wei, Minister of Industry and Information Technology and deputy head of the National Leading Group for Manufacturing Power.
In this regard, Zhang Ruimin’s views are more direct. He believes that the supply-side structural reform is not only how the supply side meets the demand side, but should also be "the supply side and the demand side stand together."
“Each company must ask itself, who is my customer, what is the value I create for the customer.†Zhang Ruimin said that in order to eliminate the information asymmetry between the enterprise and the user, open the “last mile†and let both parties really In order to achieve timely and effective communication, in 2005, Haier proposed the concept of “one-on-one†development.
The so-called "one-man-one-in-one" means that every employee and every team in a company is directly connected with the needs of users. Single, not simply "order", but the personalized needs of all users. In order to realize this strategy, Haier undertook the determination to “start or leave†and carried out organizational innovations: the elimination of all bureaucratic organizations, the cutting off of more than 10,000 people's management, and ultimately Haier’s transformation. One is only "platform owners, small micro-masters and creators of entrepreneurial platform."
On this platform, users participate in the entire process from design and production to logistics and distribution. "A series of processes will be sent to the user's mobile phone. The more important one is that after the products are produced, they will no longer enter the warehouse, but will reach the users directly." Zhang Ruimin called this business model "internet factory", that is, The "Intelligent Interactive Manufacturing Platform" links front-end R&D and end-users.
“Traditional factories are a physical space, and an interconnected factory is a cyberspace, a community that sticks to users. This is their fundamental difference.†Zhang Ruimin stressed.
For different industries, the "users" here can be dispersed individuals or dispersed enterprises in the industrial chain.
As the world’s fifth-largest construction machinery manufacturer, Sany Heavy Industry is one of the earliest enterprises to implement industrial IoT in China. "The future manufacturing industry is the service industry, and the core of value is data-driven." He Dongdong, senior vice president of Sany Heavy Industry, said in an exclusive interview with a reporter from the Science and Technology Daily that Sany Heavy Industry has relied on independent research and development for 8 years and spent more than 5 billion to build it. An enterprise-level industrial IoT platform system can realize a series of production services from manufacturing, R&D, credit control, smart dispatch, product guidance, and fault prediction.
"At present, the system platform has mastered the real-time operation data of 230,000 sets of equipment and has more than 5000 kinds of parameters. For example, we will submit the excavator's industry index to the relevant departments of the State Council every half month, which is mainly used for the demand forecast of accessories. Reducing spare parts inventory and improving customer satisfaction.†He Dongdong revealed that the next step of Sany Heavy Industry is to create an industry-level industrial IoT platform that can compete with multinational companies such as GE and Siemens on the same platform, “further analyzing this data and The ability to predict the industry is open to serve more manufacturing companies."
In the traditional industrial era, the development goals of manufacturing enterprises are to become bigger and stronger, and they want to become the top 500 in the world. "In the age of the Internet, economies of scale have shifted to an experience economy, which is the future direction of development." A few days ago, Zhang Ruimin, chairman and chief executive officer of the board of directors of Haier Group, said that he attended the "2016 National Expert Forum on Manufacturing Powerful Countries."
April 15, 2023