Michelin won a big victory in each category of the Dakar Rally in 2013, and it has returned strongly since winning the Dakar Rally car category in 2001 for the last time. In this year's competition, participants with Michelin tires dominated the entire race. The tyres in the race were not only durable but also varied in performance, which proved that the Michelin products fully met the stringent requirements of the Dakar Rally. Automotive Group in MICHELINLATITUDEC tire, truck tire group in MICHELINXZL greatly helped the riders to overcome bad weather conditions, road conditions and competition, which are often encountered.

The 2013 Dakar Rally also provided Michelin with the opportunity to show the public its emphasis on road safety and respect for the environment. It is an important part of the company's social responsibility project to show South Americans that the top ten rules of good driving jointly formulated by Michelin and the FIA. In the 2013 Dakar Rally, all tires used by the participants will be reused: 58% will be used for energy production, and the remaining 42% will be used for the production of asphalt and other pavement materials.

Auto Group - MICHELINLATITUDEC: Rugged, Multi-Functional

French rider Stéphane Peterhansel (who drives the X-Raid-runALL4 Racing MINI) won the car category. This is his fifth time winning the race if he counts his motorcycle category. In six victories, he took 11 championships. Accompanied by this victory, the French driver also put Michelin on the top podium to celebrate its strong return on the Dakar Rally. For all MICHELINATITUDEC tires used by Michelin co-ops, any change or re-cut of the tread pattern is not allowed. After several thousand kilometers of different road conditions (from the rocky section to the soft sand road) and from the harsh test of its own weight, power and torque during the progress of the vehicle, it proved that the new Michelin product is very strong. At the same time, the product is versatile and can adapt to the different and sometimes extreme conditions encountered in this competition. For example, the temperature can range from extreme cold to extreme heat in the desert. The road conditions can range from soft dunes to hard surfaces. High-speed stage. Only 20% of the road network in South America is paved with asphalt, so the majority of drivers in South America also need solid tires for everyday driving. In fact, the Dakar Rally provided Michelin with valuable experience that helped it develop safer, more durable tire products suitable for use in Asia and South America.

Truck Group - MICHELINXZL Tire: Carcass is sturdy

In the past 20 years, more than 70% of Dakar drivers have selected MICHELINXZL tires. This Michelin tire is designed for a variety of road conditions, from sand roads to mud roads. It provides excellent traction, even with high torque engines and it can also withstand high loads. The product's carcass is both flexible and sturdy, allowing tires to run on particularly rough or rough road conditions with low tire pressure. The tread rubber used in this series of Michelin tires has been specially designed to provide resistance to damage and puncture resistance. The overall superior performance of the MICHELINXZL14.00R20 tire helped the Russian KAMAZ team to take the top 3 of the competition. This team is one of Michelin's long-term partners and has worked with Michelin in some of the world’s most severe cross-border rally.

Pascal Couasnon, the Michelin Global Tournament Director, expressed his satisfaction with the results of this year's game and explained why Michelin signed a three-year cooperation plan with the Dakar Rally. He said: “Michelin has always been concerned and actively related to future development. As a technology partner of the Dakar Rally, Michelin hopes to benefit as many car drivers, motorcyclists and transport companies as possible by participating in this harshly known world event. Thanks to all the teams in our three participating teams. Their victory, which is also a victory for Michelin tyres, has not only promoted the development of tires, but also became the ambassador for the Michelin brand. Finally, I would also like to pay tribute to our on-site support team. Over the past decades, Michelin has participated in many of the world's most intense and exciting cross-border rally and has gained a lot of valuable knowledge. Our on-site support team has worked hard and These valuable professional knowledge to help every job Industry and amateur contestants.

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