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The disparity in the strength of domestic and foreign companies Professional asphalt is a completely competitive industry. The rapid development of highway construction and urban road construction in China has attracted many domestic and foreign companies and funds to enter this field. At the same time, professional asphalt is a capital-intensive and technology-intensive product, there is a certain threshold, market competition is basically launched between a few manufacturers. At present, the main players in the domestic market are Shell, Thailand's Topk, South Korea SK, Guangzhou Luxiang, Hubei Guochuang, Shenzhen Lu Ante, etc. They occupy most of the country.
Multinational companies have established a number of strongholds in China with capital advantages, and domestic professional asphalt market competition has been internationalized. Starting from the year of 2000, a new market pattern for the development and competition of professional asphalt has gradually emerged. Multinational companies with professional asphalt business began to sell products to China, and some specialized manufacturers adopted wholly-owned and joint ventures in East China, North China, and Central China, and established factories to produce general-purpose modified asphalt. There are certain basic enterprises in China, either independently developing or introducing technical equipment, and they have begun to scale production of general-purpose modified asphalt. However, compared with the powerful multinational companies, the capital strength, industry scale, popularity, and influence of China's professional asphalt companies need to be improved.
Driven by the construction of expressways The professional asphalt has many advantages, which can prevent and reduce the early damage phenomena of ordinary asphalt pavement, facilitate road maintenance and maintenance, and reduce maintenance and repair costs. At present, most of China's expressways have a design life of 15 to 20 years. However, after actually using them for 5 to 7 years, problems such as cracking, flooding, spalling, and severe rutting occur. In the United States where professional asphalt is widely used, the service life of highways tends to be longer than the design life. At the same time, professional asphalt pavement can prolong the life of automobile tires and improve driving safety and comfort.
According to the National Highway Network Plan, the total mileage of China's expressways will reach 65,000 kilometers by 2010. Therefore, before the year 2010, the average annual investment will be 1400 to 150 billion yuan, and the average annual investment will be 100 billion yuan from 2010 to 2020. It is predicted that during the "Eleventh Five-Year Plan" period, the annual consumption of road asphalt in China will be 1200 to 15 million tons, and the demand for modified asphalt will account for 10% to 20%. With the acceleration of the construction of highways, especially highways in China, the professional asphalt market has a huge space.
Exploiting markets with local advantages Although international companies have strong capital accumulation, extensive brand influence, and mature technologies, it is inevitable that they will be able to dominate the world in the Chinese market. China's professional asphalt products have many levels of demand and the main body is complex. It is difficult for international manufacturers to occupy the market in a swift and all-around manner. As the new asphalt products are highly targeted, the cycle of improvement in product differentiation and adaptability is correspondingly longer, while the scale of international companies is larger and the decision-making cycle is long, and the products are difficult to “localizeâ€, and the application effect of some products is not ideal.
When Jiangsu province supervised random inspection of imported asphalt, although all samples met the national standards, more than 30% of batches did not meet the requirements of the contract indicators. In addition, professional asphalt is not generally the main business of internationally renowned petrochemical companies. Coupled with its ready-to-use characteristics, it is difficult for international manufacturers to adapt to specific customer needs for quality, technology, and service in actual projects. This is where the advantages of domestic professional manufacturers lie. In recent years, the market share of domestically-professed professional asphalt has been rising, from the 3.05% of total road asphalt consumed in 1999 to 10.48% in 2005, while imports have declined.
At present, professional asphalt is gradually replacing ordinary asphalt and heavy traffic asphalt. From the perspective of the product life cycle, it is in the process of growing into a mature stage. China's professional asphalt market has seen a trend of intensive development, and domestic brands are gradually forming. Industry experts called on domestic companies to seize the crucial period of professional asphalt market competition, strive to break through technical difficulties, implement specialization and industrialization development, avoid weaknesses, and actively fight for “local licensingâ€, according to different regions, different climates and different road structures. We will develop diversified and functionalized products, develop more professional bitumen products suitable for the characteristics of China's road traffic, and continue to improve our own strength in the international competition so as to remain invincible.
With the continued prosperity of highway construction and construction in China, the demand for professional asphalt has grown rapidly. Relevant experts have warned that the development of China's professional asphalt industry is getting better, but at the same time it is also facing increasingly fierce international competition. Domestic enterprises should seize the opportunity to make use of their local advantages to quickly become bigger and stronger under the open market environment, and start strong competition with foreign companies to win the rightful place for China's professional asphalt industry.
June 05, 2024