"Red Flag" Sedan Should Be Used as a Car of China

There are two things related to automobiles in China that are difficult to do: one is the independent research and development of cars, and the other is the reform of buses. There are two things that seem to be impossible to fight, but they are actually closely related. Because of the backwardness of independent research and development, leading to the long-term procurement of foreign brands of official vehicles, which in turn caused poor sales of independent brands, lack of R & D investment, R & D level does not go, it is difficult to meet the needs of official vehicles, and even become officials do not sit Excuses for the brand.

“Independent R&D” was clearly put forward when the automotive industry started a joint venture. In the past 30 years, although the effect was not satisfactory, it still made progress, and things were also developing in a good way. The “bus reform” is not flattering. The state has officially put on the agenda for 17 years. Not only has it not always made breakthroughs, but it has also changed its nature in many places. It has taken a taste, and it has become a vested interest to gain further public wealth. Excuses and means.

From a technical perspective, natural independent research and development is very difficult. It not only requires huge capital investment, but also requires numerous talents. It also takes time to accumulate. The bus reform does not seem to have any "technical content." As long as relevant departments make regulations, A paper document, we follow the rules well. However, the opposite is true. Without technical content, the bus reform is far more difficult than the independent research and development. The reason is that bus reform needs powerful and powerful officials to push forward. Once the bus reform is implemented, it is precisely these elites who are damaging. The vested interests of these officials want these officials willingly to lose interest, is it not to seek the skin with the tiger? Therefore, despite the difficulty of independent research and development, we can still look forward to it, and we really lack confidence in the reform of buses.

The core of the bus reform is two, one is to reduce the scope of allocation of vehicles, the second is to reduce the allocation of vehicles to achieve the purpose of anti-corruption, and at the same time saving huge expenditures for the country's finances, can be described as double-edged.

We know that domestic cars are now more cost-effective, the price is relatively cheap, official cars purchase domestic brands, not only can achieve these two goals can be achieved, but also can objectively support the development of independent brands, so to speak, can be It is "three birds with one stone".

Leading cadres have higher awareness than ordinary citizens, and also have more responsibilities for supporting independent brand development. For leading cadres, using taxpayers’ money to purchase official vehicles is a matter of purchasing independent brands, which should not be an excessive requirement.

After the founding of New China, even though the auto industry was very backward, let alone the formal production of cars, the Chinese auto makers used manual methods to create high-end red flags. At that time, the leaders of the Republic were proud to ride this red flag car because it was a car made by the Chinese people. This was a feeling and a national spirit. During the reception of foreign affairs, foreign dignitaries also looked at the red flag car. Being a kind of highest courtesy, the Hongqi sedan is called the "national car" and has become one of the most important contents of the Chinese car culture.

After the reform and opening up, the "Red Flag" was forced to suspend production because of the "high fuel consumption." For this reason, we missed the opportunity for development and paid a heavy price for it. Imagine if the Red Flag insisted on production to this day, continuous research and development, improvement, certainly not the current level, China's own brand cars will not be such an embarrassing situation today.

In the early 90s of last century, FAW resumed the production of the Red Flag sedan. However, the first was insufficient investment, and the second was the improper positioning of the brand, allowing the Red Flag to “go down the altar”. However, the desired commercial interests were not obtained, the brand value was greatly degraded, and the red flag lost its noble status as a "national car." In the past few years, one of the biggest dissatisfactions among the general public in China for FAW has been complaining that FAW failed to do a good job for the “national car” red flag that represents the country’s image.

"Ten years of living together, ten years of lessons", in 2008, FAW proposed "regardless of everything", in particular, increased the red flag's R & D efforts. They focused on the group's best resources, set up a 1600-person project team, invested 5.2 billion yuan in research and development, and developed L and H two series of red flag vehicle products, forming the basis for covering C, D, and E-class limousines. Model. It is said that during the "Twelfth Five-Year Plan" period, FAW will invest 10.5 billion yuan further to further improve the research and development capabilities of Hongqi products and enrich product lines.

The FAW people's pride, but also to the Chinese people's relief, is to reproduce the red flag cars from the rivers and lakes, from the concept of design to engineering design, the entire process is independently developed, with a full set of data files and accumulated experience, its powertrain is more V12 , V8, V6 and four-cylinder supercharged series engines, as well as a newly developed chassis system, electronic and electrical, network platform, body and interior and exterior decoration, etc., have completely independent intellectual property rights core technology, become a genuine high-end independent brand sedan.

FAW reinvented the image of the national flag of Hongqi. FAW's efforts have already been paid and will continue to be paid. At this critical moment, the people of the country are particularly in need of strong support and love, especially leading cadres, if everyone can take the red flag. Proud, then the red flag car will have great hope.