In the near-poor situation in the auto market, the status of independent brands is particularly worrying. Since its performance in 2011, Lifan Motors has once again become the only bright spot in its own-brands camp with its 30% achievement in terminal sales in January-April 2012.

According to data from the China Association of Automobile Manufacturers, China's auto sales fell 1.33% year-on-year in the first four months of this year. Of which, self-owned brand cars sold a total of 956,500 vehicles, a year-on-year decrease of 10.68%, and the occupancy rate decreased by 3.7% from the same period of last year.

In the general downturn of the market, Lifan Motors continued to maintain steady growth. In the first quarter, more than 60% of domestic automotive listed companies experienced a year-on-year decline in performance. Lifan Motors, however, has a favorable situation, with a car sales rate increasing by 40% year-on-year and terminal sales increasing by 50% year-on-year. In addition to the steady growth in April, Lifan Motors maintained a staggering 30% increase in terminal sales in the first four months, showing an upside momentum.

Lifan 320, the top quality car that leads the increase list

According to the sales data released by the Passenger Cars Association, Lifan Motors has accumulated sales of nearly 45,000 vehicles in the first four months of this year, and the average monthly sales have exceeded 10,000. Lifan Motors has achieved a great start in 2012. Among them, Lifan 320, the premium car, topped the list with 80% year-on-year growth. The Lifan X60 launched just a year ago is the first SUV model launched by Lifan Motors. With its unique quality and the unique temperament of urban leisure SUVs, it quickly gained superior customer recognition and became the new best-selling model of Lifan Motors. Rapidly rising, the cumulative sales in the first four months were close to 10,000.

“The good start is half of the success”, I believe that with the outstanding performance of the previous April, Lifan Motors will surely take the winning streak and make another big leap forward in 2012, creating another extraordinary “growth miracle” in the calm automobile market. .

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