The rapid development of the Internet is showing the rapid development of the following characteristics: mobile, fast, ubiquitous, interactive, huge amount. The new development of the Internet has brought enormous challenges and opportunities to the economy, politics, society and culture. Such challenges and opportunities can be observed in six dimensions.

Challenge of New Time Concept - Minute Milestone of Information Release

If the newspaper news is calculated on the basis of the time difference of the day (daily) or morning (morning), noon (noon) and afternoon (evening), the news coverage of television and radio is calculated on the basis of hourly time difference, then the Internet The spread of time has now entered a new form of calculation of minute differences in time. There is a quick reaction and a lag behind in the one-minute time difference in the release of information. At the same time, the preconceived error message and the suspicion of the audience add cost to the error-correction propagation of real information. Therefore, the dissemination of information in the focus on accuracy, comprehensiveness, authority, professional, at the same time, the first time the information dissemination will be the future information dissemination play an influential and guiding role.

Internet as a new media, its most important feature is fast and interactive. This speed and interaction is unmatched by other media such as newspapers, television and radio. This brings us to the management of new issues, that is, to comply with the development of the Internet, network management and online management will be combined to take the initiative to grasp the information released the first time, timely response to various demands online, sensitive, fast and Effectively guide online public opinion, so that network management to a new level.

Internet changes rapidly (Figure / Oriental IC)

Challenge of New Space Concept - Ubiquitous Transborder of Information Transmission

Mobile Internet is a product of the integration of mobile wireless communications and the Internet. It not only has the characteristics of mobile communications anytime, anywhere, but also has the features of opening up, sharing and interacting with the Internet. It has formed a network of ubiquitous, cross-border, interactive and micro- , One of the characteristics of the information dissemination of numerous audiences, so that the spread of information at an amazing speed in an immeasurable range of transfer. The Internet has broken the boundaries of the original institutions, cities, regions and even countries. "One key link in the sea and neighboring countries in the world," no matter where or where, no matter what the people, the unified platform of the network makes people and things that are not connected Linked up, and may produce a huge chemical reaction in an instant. If the past information dissemination is more of the user's initiative to obtain, then the current users are often in the "being information", "being concerned about", "being fans" state, the torrent of information to promote people to move forward, the information It's always "fed" into your eyes and ears, without the need of you to find it, on the touch screen you carry with you. If we do not follow the trend of universal transboundary development of information, we may become marginalized and become outdated of social informationization.

Viewed from a global perspective, cyberspace has also increasingly become a new area of ​​gaming among nations in the world. In May and July 2011, the United States released the "International Strategy for Cyberspace" and the "Strategy for Cyberspace Operation". For the first time, the United States has listed cyberspace as the top five areas for action in parallel with China's land, sea, air and space. The U.S. national information Security strategy extends to the entire Internet space. This ubiquitous transborder concept of the Internet puts the global governance of cyberspace on the agenda. At the same time, the new concept of space brought by the Internet also provides more space for the transfer of positive energy. We should take the opportunity of the process of social informatization and world multipolarization, economic globalization and cultural diversification in-depth development and continuous advancement and take the initiative to deal with it. In recent years, many governments and institutions as well as the news media microblogging interaction with the community is a good practice.

It can be predicted that whatever is in reality is present on the Internet now and in the future. In reality, there are shops and online shops there. In reality, there are banks with Internet banking online. In reality, there are libraries and museums. Online There are digital libraries and digital museums; in reality, there are hospital schools, telemedicine and tele-education online, and so on. With the development of cyberspace, sometime in the future may appear online government. Therefore, both the government and the institutions, whether business or individual, have become the two major spaces that need to be equalized and need to be managed and serviced simultaneously. Globally, there is also a need for global governance in cyberspace And competition and cooperation.

Challenges of New Values ​​- Freedom and Equality of Information Interaction

The Internet has set a platform for citizen's enthusiasm, initiative and creativity to provide a vehicle for citizens to make their speech more free, more democratic and more equal. The society has entered a self-media era where everyone can have a microphone. The vision, hearing, smell, touch, taste and feeling of hundreds of millions of citizens can be promptly released through the Internet and discussed interactively, greatly improving the democracy, equality, diversity and solidarity of information; Sexual and grass-roots forces forcing governments at all levels to further accelerate the pace of information disclosure reform.

However, from another perspective, the management of the Internet, like the management of physical space, requires civilization, justice, integrity and the rule of law. The political mobilization and publicity in the media age have a tremendous role of mobilization, amplification and catalysis, and their effects are unprecedented. In the process of fully enjoying the free flow of information, people are also faced with the threat of public security and misleading of false information. Rule by law is the new requirement of Internet management.

In addition, the development of the Internet has also brought a new round of information gap to some extent. Such information gap is manifested between developed and developing countries, between information developed and developing regions, and information literacy The gap between higher and lower population, stronger information skills and lower population, different age groups in terms of information usage and acceptance. Spring Festival online booking is a typical case. This requires a new environment of free and equal access to information

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