Talk about the large market share of Asia-Africa in overseas markets with independent brands

In 2017, China exported 1.06 million vehicles, of which 508,000 were cars, and 247,000 were MPVs and SUVs. Compared to the domestic market where the new car market is gradually becoming saturated, overseas markets have become the next important strategic goal for independent brands. Let's take a look at some of the hard-won journeys that have taken place in the overseas markets.

SAIC-GM-Wuling

Wuling Hongguang S1

SAIC-GM-Wuling is the main export of SAIC Motors to open up overseas markets. As early as 2004, SAIC-GM-Wuling began the overseas sales model of borrowing boats to the sea and exported the entire vehicle products to nearly 40 countries such as South America, the Middle East and Africa.

Wuling Hongguang Rebrands Chevrolet ENJOY

In 2009, GM and SAIC established General Motors Hong Kong Investment Company, and acquired the former General India Company's factories and equipment for the production of Wuling Hongguang and other models, and began the development of emerging Asian markets starting from India. .

By 2012, SAIC-GM-Wuling’s overseas market share has gradually increased, its market share in Egypt has increased to nearly 40%, and Wuling Hongguang has also started to adopt parts procurement and locally assembled CDK methods for production in the local market.

In 2015, SAIC-GM-Wuling began construction of a plant near Jakarta, the capital of Indonesia. The plant was completed and officially put into production in July 2017. It has the capacity to produce 120,000 vehicles per year. It is one of the largest auto manufacturing bases invested by China in Indonesia and will be used to produce Wuling Confero S based on Wuling Hongguang S. .

Geely Group

Geely Beauty Leopard

Although the earliest independent brand to enter the overseas market was SAIC-GM-Wuling, it was another independent brand, Geely, that was first invited to exhibit at the five overseas auto shows. In 2005, Geely displayed models such as the Freedom Ship, FC-1, Pride, Leopard, and Sea 303H at the Frankfurt Motor Show, achieving “zero breakthrough” in the five overseas auto shows of Chinese car companies.

Gili Bo debuts in Malaysia

With the advent of Geely “Quality Car 3.0”, it has successively established assembly plants in Russia, Ukraine, Belarus, Egypt, and Ethiopia. The Belarus plant is mainly used for the production of Bo Yue and other models to cover the Russian and Ukrainian markets. In addition, Geely put into production at the Egyptian factory the Emgrand and other models used to radiate the entire African market.

In 2017, Geely launched the "buy, buy, buy" model, acquired 49.9% of the shares of Malaysian DRB Group Proton Motors and 51% of Lotus, paving the way for the expansion of the Malaysian market. In the future, Proton's Indonesian plant will be used to put into production such models as Bo Yue, covering the markets of Southeast Asian countries such as Malaysia and Singapore.

Collar 01

In addition to overseas mergers and acquisitions, Geely's joint venture with Volvo has led to the expansion of Geely's overseas markets. According to the plan, Collar expects to enter the European market in 2019 and enter the US market in the following year. By the end of 2021, Leadk will launch 5 to 6 models with an annual sales volume of 500,000 vehicles, of which about 50% will be sold in China and the other 50% will be sold on average in the US and Europe.

Guangzhou Automobile Co., Ltd.

Chuan Qi GS7 unveiled at the North American Auto Show

Although Guangzhou Automobile's Chuanqi has frequently brushed his face at overseas auto shows in the past two years, it has announced plans for overseas factories in 2015. Its layout in overseas markets started later than Chery, Great Wall, Geely and other brands, but it also established initial sales and service systems in more than a dozen countries in the Middle East, Southeast Asia, Eastern Europe, Africa, and the Americas.

In 2016, Guangzhou Auto Transmission Co., Ltd. became the highest-selling Chinese brand in the Bahrain market, and established the SKD plant in Nigeria, becoming the first Chinese brand to complete the assembly work in the local area. In addition, its sales in Kuwait, the United Arab Emirates, Chile, Cambodia and other countries and regions also have a certain increase.

Guangzhou Qichuan GS7

Subsequently, Guangqi Chuanxi began to show his face at overseas auto shows. It exhibited the GS7, GE3, and EnSpirit concept cars at the 2017 North American Auto Show and became the first Chinese brand to enter the main exhibition hall in the 110-year history of the North American Auto Show.

Guangzhou Qi Chuan GA4

A year later, at the 2018 North American Auto Show, GAC Chuanqi again exhibited GA4, GS8, GA8, GM8, GS7, GS4, GS3, GA6 and other models, accumulating reputation and influence for landing North American market in 2019. force.

Chuan Qi GS8

In terms of layout, Guangzhou Auto Transmission Co., Ltd. has also made various efforts in areas including market research, laws and regulations certification, and intended dealer communication. GAC North America Research and Development Center is also preparing. However, due to part of the trade protection policy in the North American market, some tax changes have added a lot of instability to the plan for GAC to pass on the US market.