The 29th Harbin International Ice and Snow Festival opened the Bobcats small equipment into a dazzling star

On January 5, 2013, the 29th Harbin International Ice and Snow Festival, known as one of the world's four largest ice and snow events, opened and the 14th Harbin Ice and Snow World officially opened. Many tourists from home and abroad came to this dream-like snow and ice world to celebrate this winter carnival and spend the winter carnival. As the only construction machinery industry participant in the Harbin International Ice and Snow Festival, Doosan Construction Machinery (China) Co., Ltd. Lynx Small Equipment Marketing Department made its debut in the world of ice and snow and attracted the attention of many tourists.

On January 6, 2013, the second day of the opening of the ice and snow world, the Harbin Ice and Snow Festival Lynx brand theme event officially kicked off in the ice and snow world park. Doosan Infracore Engineering (China) Co., Ltd. Bobcat small equipment to the wonderful ice sculpture The design and the “Parade” activity of the 5600 multi-function vehicle made it possible for many visitors to meet the Bobcats brand and the Lynx products.

At 6 o'clock on the evening of January 6, 2013, the Bobcat brand theme event officially kicked off. The ice-carved works of the Bobcats brand are displayed in front of all tourists.



A dynamic "Jiangnan Style" opened the brand theme day activities and mobilized the lively atmosphere. Participating in this unveiling ceremony were Jiang Yan, Senior Vice President of Market and Sales, Doosan Engineering Machinery (China) Co., Ltd.; Song Xijun, Vice President of Markets and Strategy; Yan Shichuang, President of Shenyang Branch; Huang Zhusong, Vice Chairman of the Division; Cui Jianzhong and Doosan Harbin, the agent of Harbin Longyu Construction Machinery Co., Ltd. Chairman Quan Tairi and other leaders jointly participated in the unveiling of the Bobcat Ice Sculpture.



The Bobcat Ice Sculpture is backed by the main stage area of ​​the Ice and Snow World, and displayed in front of tourists in a grand style. The delicate carvings vividly displayed the Bobcats logo. Bobcat's brand identity was particularly bright in the night and the light shines. The scene was a climax, and audiences from time to time joined the lively dance of the unveiling scene and enjoyed dancing in front of the Bobcat Ice Sculpture.





The Bobcat 5600 multi-purpose vehicle attracts many tourists' attention.



Bobcat 5600 utility vehicle and Bobcat ice sculpture.