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Since 1969, Dongfeng has gone through forty-two years. With it, the “Shiyan†has also developed into a commercial vehicle capital in China and even the world today. In 2011, Dongfeng Commercial Vehicle Co., Ltd. achieved sales of 235,000 heavy trucks, and heavy trucks leapt to the top of the industry. The medium and heavy trucks ranked first in the domestic industry for eight consecutive years. Creating such success is not only the withdrawal of Dongfeng commercial vehicle product technology and brand service. It further highlights the dynamic power of a company that has been merging and cooperating with a city for more than four decades. Dongfeng Automobile originated from the Shiyan, Shiyan is booming due to the east wind. From today onwards, Auto Parts Renjian will produce a series of large-scale reports on the “Mountain on Wheels†for the netizens to witness the development achievements of Dongfeng and Shiyan for more than 40 years.
Wen: Zhao Wei 
In 1967, in the southern part of the Qinling Mountains in the northwestern corner of Hubei province, in a mountain village at the foot of Wudang Mountain, some outsiders came and they set up a unit called the Qi County Office here. In 1969, the second car manufacturer broke ground in this mountain village. With the approval of the State Council, Shiyan Village was upgraded to Shiyan City. In the following decades, Dongfeng Automobile was renamed Dongfeng Motor Company, and it stepped out of Shancheng to Wuhan and all parts of the country. It is Shiyan City that raised the "2nd Steam" and also witnessed the ups and downs of the large-scale central enterprises that emerged from this big mountain.
In 2003, with the relocation of Dongfeng Group headquarters from Shiyan to Wuhan, the number of Shiyans appeared to be a bit absurd.
In 2011, when we arrived in Shiyan, the legendary mountain city was not lonely. Shiyan and Dongfeng were integrated in this city.
“The root of Dongfeng is here.†“In Huadu, the employees came together and asked where they came from. When they heard that they came from Shiyan, they all respected it.†In July 2011, when the reporter went to Guangzhou to spend In an interview with the Dongfeng Nissan headquarters of the capital, Dongfeng Nissan said that the old employees had said so.
As a joint venture model in Dongfeng, Dongfeng Nissan's Chinese employees seem to have a special respect for the Dongfeng people who come from Shiyan.
Zhang Li is now the workshop director of Dongfeng Commercial Vehicle Heavy Trucks' new plant. Under his leadership, he was called “Old Eight†because his workshop was the eighth production line of Dongfeng Commercial Vehicle in Shiyan. Speaking of the relationship between Shiyan and Dongfeng, he called it: "The root of Dongfeng is here."
Zhang Li, who grew up as a child in Shiyan, emotionally explained the importance of Shiyan to Dongfeng. "The Shiyan is known as the 'Yanfeng of Dongfeng', this name is given a special meaning, and most of them are now in Shiyan, and most of them are commercial vehicle business. The old Dongfeng people are left behind. These seniors have stayed and they have left. Many children have stayed, even if they go out, their parents and their families are still here. So the Shiyan is the root of the east wind. If the roots are not there, then those outside will be gone.â€
On September 29, 2011, on the day when the first car of Zhang Li's new heavy truck plant was off the assembly line, at the media communication meeting after the foundation laying ceremony of the new Dongfeng commercial vehicle base, Zhu Fushou, general manager of Dongfeng Company, faced the country. The media spent nearly half an hour elaborating on the importance of commercial vehicles for Dongfeng.
“Dongfeng has always been criticized for its own brand of passenger cars. From the result point of view, we are behind. But the development of the auto industry has its own laws. Dongfeng Motor’s more than 100,000 employees and its 40-year history mission, Nothing compares with those young car companies who are traveling lightly. Commercial vehicles are the foundation and foundation for Dongfeng's survival. If the development of commercial vehicles is not solved, the entire east wind will be indiscriminate."
In the mid-80s of last century, the newly-developed FAW was listed by the State Council as a "construction and postponement project," losing its policy support and making it difficult for the company. At that time, the people of the second-generation auto industry depended on “self-raised funds†to continue their development. Without the persistence of the older generation of the two people, it is very likely that there will be no later.
In 1992, Dongfeng was renamed Dongfeng, and in the same year, Dongfeng established a joint venture with France's Citroen to establish Shenlong Motors. However, due to a number of factors, the development of Shenlong Motors has suffered a series of ups and downs, and the foundation commercial vehicle business developed by Dongfeng has begun to be affected by the environment. In 1993, the operating performance of the entire Dongfeng Group began to decline, and Dongfeng entered a difficult adjustment period. 
Walking through difficult times together
Dongfeng Commercial Vehicle Co., Ltd. is now the predecessor of the production of medium- and heavy-duty commercial vehicles by the company. From "Second Auto" to "Dongfeng", this large-scale state-owned enterprise from the mountains began to shift from a planned economy era to a market economy.
“When I first joined the job in 1988, I was very proud. At the time, there were two car companies in the country, FAW and FAW. When we were on a business trip at the time, we were dressed in the clothes of the 2nd steamer and carried a bag with the word “2nd steam.†I feel very proud to go out. At that time, the status of the industry and the strong sense of identity of the employees to the company created such a sense of pride.†Yang Qing, deputy general manager of Dongfeng Commercial Vehicle Company, introduced us to where the Dongfeng people’s pride came from. “But this sense of pride is not always there. When the east winds were difficult in the 1990s, this pride began to slowly disappear.â€
Zhang Li entered the east wind in 1989. The factory where it started was the production of military vehicles. "The military vehicles were iron rice bowls. There was no pressure to survive, and no thought of survival or development." When Dongfeng Motor began to take the market economic route in 1992, Zhang Li said that Everyone is awkward. “When the line was just changed, the understanding of the market was unclear and the concept was very vague.†When the market performed poorly, Zhang Li and his colleagues were surprised to find that the original car, which was very popular, could not be sold.
Wang Tao, who is older and has a longer service life, has a profound memory of this history. "Before 1992, the two steam engines in the development have always been adjusted. When we moved from military trucks to civilian trucks, which is what we call the 'military transfer to civilian' period, the output at that time was relatively large. At that time, The 5-ton car produced is a relatively good truck in China, and the product itself is very good. In addition, during the planned economy, the output is apportioned by the national plan and will not be sold out. Therefore, there will be no survival pressure at all."
"Since 1993, I began to feel that my life was more sad until 1999," recalls Wang Tao. Zhang Li's evaluation of this period is also very simple: "At that time it was no money. The most difficult time can not make money." At that time Dongfeng staff's monthly salary consists of wages and bonuses. In the heavy-duty business section of Zhang Li, “in the difficult years, bonuses are not needed at all, and wages are reduced proportionately.â€
Sun Yanxin, team leader of Dongfeng Commercial Vehicle Heavy Truck New Plant, entered the work position in 1995. He is also a typical descendent of Dongfeng. The parents were all Shiyan Dongfeng people. After graduating from college, they did not hesitate to enter the east. “When I graduated from the east wind, I still thought about what the adults said when I was a child. 'Besides my wife does not send anything, everything is sent'. When I came, it was not the same thing at all. It was difficult to send even more wages.â€
Fuyang, a Dongfeng light truck company more than 200 kilometers away, can't even make any wages when it's difficult. “Wages and bonuses are all available, but all are white bars. Our older grades rely on our own savings to live. The lighter grades can only be 'old'.†Dai Donggang, an old employee of Dongfeng Light Truck, recalls .
In 1999, after the leaders of the country inspected Shiyan Dongfeng Base, the state provided support for Dongfeng and Dongfeng itself was actively adjusting. The Dongfeng began to rebound through a series of internal and external adjustments such as the 1.65 billion military orders provided by the state and the capital operation through debt-to-equity swaps. The greater turning point occurred in 2003, after the joint venture between Dongfeng and Nissan.
“In the past few years, when FAW was booming, we congratulated them, but we were very sad. But now it is their turn to give us congratulations.â€
“Now, we have completely recovered the pride of our Dongfeng people. This pride comes from the fact that in 2003 we completed a full-scale joint venture with Nissan, and over the years we have successfully operated the project.†
Dongfeng Commercial Vehicles Famous in the World
For more than 40 years, the Dongfeng Shiyan base has continued to expand. Under the principle of “prospering mountains and building plants in the mountainsâ€, the Shiyan Mountain City is now called “Pingdingshan City†by the Dongfeng people. The Shiyan Mountain is short, and the eyes of Dongfeng commercial vehicle people are high. .
After Dongfeng Motor and Nissan Motors completed a joint venture in 2003, Dongfeng’s commercial vehicle segment became more and more powerful. Zhang Li said: “Now everyone is staring at passenger cars, and few people pay attention to our commercial vehicles. The passenger vehicles are doing well. When they look closely, they rely on joint venture brands, and foreign products are driving. Look at our commercial vehicles, foreign brands can not fight. Foreign Mercedes-Benz, Volvo is very powerful, but in the country is doing our Dongfeng and FAW, this is the pride of our commercial vehicle people."
The management level of Dongfeng has been improving, especially after the Nissan management system was introduced in 2003. Yang Qing said: "In the past, the concept of state-owned enterprises was gradually market-oriented. After the joint venture was established, Dongfeng was limited. We learned a lot. This 'learning' is not a copy. We combined Dongfeng's own cultural heritage, its own management background, and combined with Nissan's advanced technology. Management practices."
Nissan's management system has been thoroughly implemented and implemented in the Dongfeng commercial vehicle segment. In this standardized management system, Dongfeng Commercial Vehicle has combed out some of its past problems.
Yang Qing said: "Nissan provides a lot of advanced management methods and methods, is the management of the hardware, the specific implementation, or we Dongfeng ourselves, we ourselves improve in the software. This joint venture, both learning, development and integration. The depth and breadth of management awareness is now much better than before the joint venture."
When Dongfeng’s leadership team was re-elected in 2005, there were some concerns in the Dongfeng Commercial Vehicles section. Shortly after the completion of the joint venture, the commercial vehicle sector was only absorbed into the management system from the joint venture. In the eyes of the outside world, the focus of Dongfeng's joint venture seems to be on the passenger car section.
“At the time, we did have some concerns. From the beginning, it was felt that the group’s focus on commercial vehicles was far less than that of passenger cars. It just learned a set of advanced management methods for foreign companies. Now, looking back, these concerns are unnecessary. The succeeding leaders have ideas in the development of commercial vehicles, and our strategic products started from that time. With the gradually running-in of the management system and the success of strategic products, the success of the entire joint venture of commercial vehicles has begun to appear. Come out," said Yang Qing. Currently in the commercial vehicle market, Dongfeng and FAW's own brands account for most of the market share. Zhang Li has more expectations for the future of Dongfeng Commercial Vehicles.
Corresponding to the “Dry†D300 plan on December 10, 2011, the commercial vehicle segment has already commanded 1 million vehicles. “The sales of 1 million units in 2016 will be stressful and there will be power,†said Tong Dongcheng, deputy general manager of commercial vehicle business. , “13 strategic issues of Dongfeng Commercial Vehicles have been announced. In early 2012, Dongfeng will officially announce plans for large commercial vehicles.â€
Moreover, commercial vehicles at the Dongfeng Shiyan base have become benchmarks in the industry. Dongfeng has vigorously promoted the “great synergy†effect within the group. Zhu Fushou stated that there are still some commercial vehicle businesses in the group that are in a more difficult situation. How to put the Shiyan base The advantages of commercial vehicles are further replicated within the Group, and it is an important issue to achieve coordinated operations among commercial vehicle units.
The authoritative German website “Manager†recently reported that: In 2011, the company expects to sell 2.7 million medium- and heavy-duty trucks worldwide, of which 46% will come from China, and Dongfeng Heavy Trucks will top 279,400 vehicles, accounting for nearly 10.5% of the global market. Share. "Wait until the day we Dongfeng has many factories in overseas markets. When more than half of our sales are in overseas markets, then Dongfeng is the real world's east wind!" Yang Qing was full of embarrassment.
November 06, 2023