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Faced with huge market opportunities and such crazy lighting market (view map) competition, the world's big LED companies are increasing their research and development efforts, new technologies continue to make breakthroughs, and the pace of LED lighting technology innovation is accelerating. Identify and consolidate the positioning in the lighting market competition.
At present, the LED lighting industry has formed a three-legged industrial distribution and competition pattern dominated by the three regions of the United States, Asia and Europe. The five giants such as Nichia Chemical, Toyota Synthetic, Cree, Philips and Osram have monopolized the high-end product market. These five companies have their own characteristics in terms of products and markets, and have formed a complete industrial chain of LEDs. They leverage their innovative strengths in new products and new technologies, primarily in the production of high value-added products.
In 2011, the core competitiveness of the lighting market positioning traditional lighting giants to introduce new LED light sources, accelerate the formation of new business models. Governments have actively developed environmental regulations that prohibit the use of incandescent lamps. In addition, it is worth mentioning that the LED industry in Taiwan has risen rapidly in recent years, and its chip production and packaging output occupy the number one position in the world. According to statistics, the market share of Taiwanese products in China is above 60 in the world, but its product grades cannot enter the first echelon.
Since the global lighting power consumption is higher than the total electricity consumption of 20 in the whole year, up to 90 of the electric energy is converted into heat energy consumption, which is very economical. Under the consideration of environmental protection and energy saving, LED lighting has quickly become a technology of great interest. And industry. At the same time, governments of various countries have actively formulated environmental protection regulations. Under the stimulation of the dual interests of the market and regulations, the scale of the global LED industry is growing rapidly.
The benefits of LED lighting are obvious. In 2007, Australia introduced the first ban on the use of incandescent lamps, and the European Union passed regulations on the elimination of incandescent lamps in March 2009. Therefore, the two international traditional lighting companies Osram and Philips have accelerated their layout in the field of LED lighting in recent years. Their entry has promoted the rapid development of the LED lighting market, while also accelerating the pace of LED technology advancement. The advantages of LED lighting are self-evident. LED lamps have high luminous efficiency and long life, and their luminous efficiency can reach 2.5 times that of fluorescent lamps and 13 times that of incandescent lamps. The luminous efficiency of incandescent lamps is very low, only 5 of the electrical energy is converted into light energy, and 95 of the electrical energy is turned into heat. With the rapid development of the LED industry in the field of lighting, traditional lighting giants hope to make lighting products more innovative by introducing new light source designs. Therefore, LED lighting and traditional lighting are gradually merging into one, accelerating the formation of a new lighting business model, which is very conducive to the rapid promotion of LED lighting.
Domestic situation, the growth rate of emerging markets in Russia is as high as 166.8, the growth rate in South America is about 121, the growth rate in the Middle East is also 43, and the growth rate in Africa is slow. Only 14. In all emerging markets, only the export of ASEAN market does not rise and fall, which is lower than that of the same period of last year. 8.6.
The current problems in the lighting industry are mainly reflected in the lack of strong long-term development strategy awareness, outstanding urgency and short-term behavior, lack of effective control of product quality, low-end export market, and weak market competitiveness. These are the focus of assistance and supervision. It is also a difficult point and focus in the optimization and upgrading of industrial structure. In the first half of the year, due to the favorable factors of international economic recovery, the export of Zhongshan lighting products increased significantly year-on-year. However, in the process of export, the lack of effective control of product quality, the main export low-end market, and weak market competitiveness are still outstanding.
In view of the current problems in the lighting industry, since the second half of 2009, Zhongshan Inspection and Quarantine Bureau has increased the assistance to production enterprises, combined with the promotion of new classification management methods, and has planned and targeted dispatching business backbones to help enterprises. Find problems and drugs, encourage companies to take the road of quality and brand. Since 2008, due to the subprime crisis in the US and European high-end markets, the Greek credit crisis, many electric light sources and lighting companies in Zhongshan have pursued the Middle East, South America and ASEAN regions, which are mainly low-end products. The profit blindly meets the low price requirements of customers and reduces the overall quality of the exported lamps. Among them, the problems of energy-saving lamps, outdoor lamps and LED lamps are more prominent.
August 06, 2021