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Recently, Liu Hanru, chairman of Valin Xingma Automobile (Group) Co., Ltd. (hereinafter referred to as “Huailing Xingmaâ€), revealed to the media that after the completion of the restructuring of Hualing Xingma, it will strictly follow the requirements of the listed company to operate the company. Focus on the integration of the internal resources of the two companies and the Group to achieve complementary strengths and give full play to the advantages of integration. We have built Hualing Xingma into a technologically advanced, large-scale, first-class domestic market and have a place in the international automobile arena. The independent brand automobile company.
Valinda Kaima for this, Liu Hanru also said that from the second half of this year has been adjusting his work focus, the main focus on internal integration and domestic and overseas market sales, focusing on solving marketing, channels and brand issues.
The comprehensive strength of the reorganization highlights that since the Hualing Heavy Truck was put on the market in 2004, the business of Anhui Hualing Motors Co., Ltd. (hereinafter referred to as “Huahingâ€) has grown very fast, and it is necessary to gain greater development and gain a foothold in the international arena. It is the only way for Hualing to become bigger and stronger. Therefore, the independent listing has always been the dream of Valin, and has also made a series of efforts. In 2007, the name of the company was changed to Anhui Hualing Motors Co., Ltd. and the company began its independent listing of Hualing. However, Hualing Company had a flawed connection with the Xingma Special Purpose Vehicle. In the end, Valin’s independent listing was halted in 2009.
“The road to independent listing will not work. According to the company's situation, it will only be reorganized as part of Xingma’s assets, and it will be listed on the Xingma Company (ie, Anhui Xingma Automobile Co., Ltd.) that has already been listed.†Liu Hanru said.
On July 12, 2011, Valin became a wholly-owned subsidiary of Anhui Xingma Automobile Co., Ltd. and completed its restructuring.
After the listing work was completed, Valin and Star Horse immediately initiated internal integration work. In March 2012, the Administration for Industry and Commerce of Anhui Province approved the name change application of Anhui Xingma Automobile Co., Ltd. changed its name to Hualing Xingma Automobile (Group) Co., Ltd. (hereinafter referred to as “Huailing Xingmaâ€). The grand opening of Hualing Xingma's internal integration drama opens.
After the reorganization, Valin Xingma has two major vehicle brands, namely Hualing Heavy Trucks and Xingma Special Vehicles; it has a more complete parts system, namely Hualing Heavy-Duty Truck Axles, Fuel Tanks, Mufflers, Stampings, Castings, and Internals. Accessories, automotive electronics, wiring harness, etc.; has three major manufacturing bases, namely Maanshan headquarters in Anhui, Tianjin Economic and Technological Development Zone, Hunan Hengyang.
Liu Hanru also said that after the integration, Hualing Xingma will focus on building three major centers, namely, technology center, marketing center and financial center. The group company will also form a profit center, and the second-level subsidiary will become a cost center. The company will make efforts in marketing and branding, complement each other's advantages in channels, resources, and brands, and exert integration effects to further increase production, sales, and brand influence.
Integrated specialization in marketing and branding Hualing Xingma first carried out the reorganization of the production base. Since 2004, Valin Xingma has successively restructured and directly invested in the construction of new production bases in Hunan Hengyang and Tianjin Economic and Technological Development Zone. After eight years of development, Tianjin has already had large-scale production of special vehicles for Xingma and Hualing. With the production capacity of mining dump trucks, Hunan has a production capacity of 10,000 Hualing heavy-duty truck chassis, spare parts and 5000 special vehicles per shift. Combined with this market adjustment, the reorganized special-purpose vehicle segment will be divided into three major bases, namely the Maanshan headquarters in Anhui, Tianjin Economic and Technological Development Zone and Hunan Hengyang, among which the Ma’anshan headquarters in Anhui will be mainly used for special vehicles in East China, Central China and South China. Production, Tianjin special vehicle production base is mainly for users in North China, Northwest and Northeast, and Hunan Hengyang is mainly for users in Southwest and Central South China. The entire vehicle segment is divided into two major production bases, namely the Maanshan headquarters in Anhui and Hengyang in Hunan, of which Maanshan in Anhui faces the users nationwide and Hunan Hengyang faces the southern market.
Liu Hanru said that after dividing the region, each production base can study the market more deeply, better adapt to the market, further improve the competitiveness of the products produced by each base, and better meet the differentiated needs of the users in the regions it faces, and give play to the region. Marketing advantages.
Another highlight of the integration is the integration of marketing companies and the establishment of a sales subsidiary of Valin Xingma Automobile (Group) Co., Ltd. In the words of Liu Hanru, after the integration, the sales branch can sell two major vehicle brands. The sales channels of Hualing Heavy Trucks and Xingma Special Vehicles can be shared, and the dealers of Valin can sell special vehicles for Xingma. Dealers can also sell Hualing Heavy Trucks, and more importantly, the enthusiasm of dealers is stimulated. In this way, the marketing network can complement each other, realize the gold combination from the gold combination on the product to the sales channel, and will greatly enhance the sales energy.
In August of this year, Valin Xingma Sales Company successively formed new important functional departments such as Market Strategy Department, Special Vehicle Department, Marketing Department, Finance and Accounting Department, Legal Department, and Creditor's Rights Department.
Liu Hanru said: "Market research and product planning and planning are one of the most important contents of modern marketing. The formation of the Market Strategy Department shows that the company attaches importance to and strengthens this function, and it is also an inevitable requirement for Hualing Xingma to grow bigger and stronger. It is an important advantage of Xingma Company and has been relatively mature. The new Financial and Financial Department was formed by the integration of the original Financial Department of Market Finance Department and the financial support of Xingma Company, and will further strengthen the financial development of Hualing Xingma. The service platform is bigger, more perfect, and the service function is stronger.The financial crisis in 2008 gave us a wake-up call. Risk control has become a difficult problem for enterprise development. The establishment of the Legal Department and the Debts Department is to strengthen the risk control function and In addition to preventing legal issues, in addition, the company is studying the incentives and assessment methods of marketers under the new sales system, further adjusting and clarifying the division of labor in each sales area, adjusting the sales force, and improving the efficiency of marketing work."
Looking to the future with a view to transforming into a top-tier company This year's auto industry has been faced with unprecedented challenges. Companies have taken countermeasures. However, such great moves as Hua Ling Xing Ma are rare in the industry. Valin is not only in the integration, but Hualing Xingma is still in transition. Liu Hanru said that in addition to major marketing activities, the integration is also focused on the future bigger and stronger. Since this year, Valin Xingma has continued to strengthen internal management, strengthen quality control and supplier management to improve the production management system. Integrate service forces, improve service quality and efficiency, accelerate the construction of service network information, strengthen customer relationship management, improve and perfect the DMS system, and in the second half of this year, strive to implement the DMS system into the marketing system of special vehicles.
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Silicone Tablet Case introduction:
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2.Place of origin:Guangdong China
3.Color:any pantone color
4.Logo:Printing,debossed,embossed
5.MOQ:500pcs.
6.Package:1 pcs/opp,customized design is available.
7.Design:Customized/stock
8.Certification:FDA,LFGB,SGS,ROHS,etc.
9.Usage:Protect tablet/Decoration.
August 23, 2021