On October 20, 2011, Weichai ushered in the 65th birthday. Tracing the development of 65 years, history is often unexpected: When the small hand-made workshop was born in October 1946, no one could imagine that 65 years later, she would become China's largest auto parts enterprise group; Turning to 1998, when Tan Xuguang took over on the verge of bankruptcy, no one dared to predict whether she could be born again. No one dared to tell that she would lead the Chinese manufacturing industry to the world in the next 13 years... ... What has supported the emergence of this one and another miracle? In the field of organizational culture - Edgar Shain said: "Please always put culture as the source of strength in the first place." Yes. Standing on the historical node of Weichai for 65 years, we were surprised to find that the “conscious, confident†cultural soft power is to support Weichai to create this one and another miracle, and finally seize the historical opportunity to achieve leapfrog development. The source of fundamental power. “Even if we integrate all the same plants, equipment, technology, systems, and funds into a new company, we will not be able to create a second firewood, because the corporate culture carried by Weichai people is valuable for Weichai. Intangible assets, others will not learn, steal or buy.†Weichai Group Chairman Tan Xuguang told reporters that for 65 years, Weichai’s “self-conscious†corporate culture is just like a pond that has been connected to living water. According to the needs of the times, we can consciously continue to update, continue to maintain a new look, and continue to help enterprises build core competitiveness. Take-off from execution The culture of Weichai is, first and foremost, an executive culture. "This is the responsibility and the right place to do." This throwing eight words is the most powerful expression of the executive culture. In 1998, Tan Xuguang put forward "approximately three chapters" at his first meeting after he took office: First, adhere to the principle, dare to take courage, do not be a good old man, improper peace officer; Second, lay down the body, really work hard for the enterprise Doing things well and doing good things for the employees. Third, set a good example, clean and honest, and require employees to do it. I first did it and did not allow employees to do it. I resolutely did not do it. "The three chapters of the "proposal" symbolizes the formal establishment of Weichai's execution culture. In fact, it has nothing in comparison with the system formulated by a general company. Its difference lies in its efficient execution. It is from this year that Weichai’s corporate culture has gradually evolved from a spontaneous to a self-conscious stage. Afterwards, the implementation of the company's organizational streamlining, reform of the distribution system, technological transformation, marketing innovation, capital operations and other changes and innovative actions, the executive force culture goes hand in hand. In July 2004, Tan Xuguang made a summary of Weichai's executive culture at the 18th Workers' Congress in Weichai: First, loyal to the company, fulfilled its duties, and made the success of the business a historical mission. Second, it was vigorous and resolute. The third is to attach importance to the process and pay attention to the results and make every task perfect. Fourth, obey the overall situation, unite and cooperate, and permeate the team spirit throughout the work. The executive culture reflects the 13-year crisis awareness of Weichai, and it is also the passion of Weichai people for their hard work and courage. Raising the awareness of the crisis, Tan Xuguang pointed out that no one who has experienced the most difficult years of the Weichai people in 1998 can better understand what is a crisis. Such a strong sense of crisis has greatly stimulated the passion of Weichai people, and has always supported Weichai people's safety in times of crisis, continuous improvement, and continuous innovation. Passion is the soul of entrepreneurship, and it is the motive force that constantly encourages employees to forge ahead. The development history of Weichai has verified the role of passion culture: From the drastic reforms in 1998 to the completion of the joint-stock system reform in 2004, Weichai Power successfully listed in Hong Kong, and strategically reorganized the Hunan Torch in 2007; and established an international collaborative research and development platform. In order to achieve breakthroughs created by China and made in China, and to cross-border acquisitions of Baudouin in France, every important node in the development of the company demonstrates the style of passionate entrepreneurship of Weichai. Big Group breeds big culture In 2007, following the strategic restructuring of the torch, Tan Xuguang proposed a new cultural concept of “inclusiveness, communication, and responsibilityâ€. Tolerance is to educate people, use inclusive behaviors to work together and achieve cultural harmony; communication is a means to increase mutual understanding and form a unified will; responsibility means building world heavy trucks, power systems, and auto parts. Brands, building an international group, shoulder the heavy responsibility of revitalizing China's equipment manufacturing industry. In the process of Weichai’s acquisition of the French Boduuan Engine Company, the “inclusive, communicative†corporate culture played a key role. The French Baudouin company is a French engine company for a century. It has a good brand effect in Europe. In the financial crisis in 2008, it was acquired by Weichai. But despite being in a difficult position, the employees of Bauduen at the time expressed strong rejection of the acquisition. In their eyes, China is a backward country, and it is impossible to have a good company. To make matters worse, before this, Baudouin was bought by several foreign capital players and repeatedly deceived. This is the reason for its near collapse, and employees are left with a lingering fear. Weichai did not retreat. Before the completion of the acquisition, we actively invited Bodun's senior management team, especially the head of the trade union organization, to visit and discuss Weichai. We asked them to look at Weichai's strength and sincerity. From this point of view, the attitude of the head of the trade union was completely transformed. After returning home, he actively initiated ideological work for his employees. He believed that Weichai was a world-class engine company and was a great company that focused on the operation of the industrial chain. This is a good shareholder. In this way, the acquisition of Baudouin's work will be bright and clear. After two years of integration, at present, the French Baudouin company has become a bridgehead for the Weichai brand to enter Europe. Weichai's corporate culture is constantly evolving. After several years of publicity and conception, the “responsibility†in “inclusiveness, communication, and responsibility†has been mentioned at the front and has become “responsibility, tolerance, and communicationâ€. Tan Xuguang pointed out that Weichai has already played a pivotal role in China's automobile and equipment manufacturing industry, and has occupied a place in the world equipment manufacturing industry. Its own mission, national and social expectations have determined that it must place responsibility. In the first place, consciously shoulder more important tasks. At the award ceremony of "2010 CCTV China Economic Year People" held in January 2011, Tan Xuguang, the winner of the annual economic figures, frankly stated: "I was the economic figure of the year in 2005. When I was elected, I was more surprised. This time When I was elected as an economic man of the year, I felt more responsibility and pressure." Now, the sense of responsibility has become the unified language and values ​​of Weichai. It drives Weichai to never stop and continue to surpass. Thanksgiving stimulates new motivation 2011 is Weichai's "Thanksgiving Year." While emphasizing “responsibility, communication, and tolerance,†Weichai gradually introduced the Thanksgiving culture to the group culture. Tan Xuguang stated at the 2010 annual meeting that only companies who are grateful to their employees can realize the essence of “people-oriented†in order to promote the common development of employees and the enterprise; only employees who are grateful to the company can stimulate endless work passion and strong sense of responsibility. . At the same time, thanksgiving to the society, customers, and partners can guide all members to recognize the important values ​​of society, customers, and partners for their own development and reflect the essence of a harmonious society. Through the “thanksgiving year†series of activities, Weichai has actively created a gratitude atmosphere, highlighted the theme of “giving thanksgiving, gratitude to employees, gratitude to customers, and gratitude to societyâ€. It has enhanced employees’ sense of pride and belonging and has become a powerful enterprise for rapid development. driving force. “Human resources are not costs but capital. Human capital is the first element of a company’s sustainable development. Both companies and employees must learn to be grateful, and gratitude represents a kind of sunny, healthy mentality that makes people happy to work and live.†Tan Xuguang said. Gratitude requires the exchange of emotions between heart and heart, and it needs to be expressed in actual actions. From the Women's Day thanksgiving activities, love donations to the celebration of the Old Age, the Weichai whole group has implemented the thanksgiving culture in concrete ways in concrete ways. “When you are on the job, you have to work hard, work hard, work hard, and devote your youth and strength to the development of your business. Here, thank you very much!†A Weichai cadre is reading a congratulatory letter from Chairman Tan Xuguang at the stage. Under the audience, one by one, a wrinkled but energetic face, looked at the podium and looked at each other. This scene took place on the eve of the 24th Old People's Day in early October this year. At that time, the Weichai Group held a grand ceremony to celebrate the festival for the old workers and express their gratitude to them. Corporate culture can enhance the cohesion and centripetal force of the company and provide the driving force for the development of the company. Many companies have realized this, but there are few companies that can effectively promote the corporate culture and make it rooted in employees' hearts and naturally externalize. With 65 years of development and 13 years of leapfrogging, Weichai has achieved excellent standards in terms of technology, products, marketing, and services. In order to achieve sustainable development and everlasting growth, these are just basic elements. The corporate culture with core competitiveness is the fundamental strength to achieve the goal. What Weichai is currently trying to do is to continue to consciously build the soft power of corporate culture and tap the source of the company's sustainable development.
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Weichai Chairman Tan Xuguang 
Weichai 65th Anniversary Celebration 
Weichai factory entrance 
July 06, 2024