In 2005, Yuchai ushered in a bumper year in the overall downturn of the automotive industry and a significant decline in the performance of domestic diesel engine manufacturers:

In 2005, Yuchai's cumulative sales volume exceeded 238,000 units, an increase of 13% year-on-year, and it is expected to maintain the country’s production and sales volume of the internal combustion engine industry for the third consecutive year.

In September 2005, Yuchai won the "National Quality Management Award" trophy in Beijing and became the first enterprise in the internal combustion engine industry to win this award.

In September, the results of the selection of China's famous brand products were announced in the Great Hall of the People. Yuchai brand multi-cylinder diesel engine was among them.

It can be said that in 2005, Yuchai left a deep footprint on the road to building a world-renowned brand.

Independent Innovation Foundry Brand High Value

The brands that can go to the world must be independent brands, and the independent brands that support their own brands are independent innovation capabilities. In order to continuously improve the ability of independent innovation, Yuchai made an important decision in November 2005: 3 million yuan was awarded for heroes in scientific and technological innovation, and the backbone of technology research and development was the first to implement an incentive mechanism for an annuity option. The so-called annuity option incentive mechanism means that the company rewards outstanding scientific and technological backbones, and the annual funds it enjoys (referred to as the annuities) are deposited into their personal accounts on an annual basis, with 15 years as a cycle. After the expiration, the individual annuity accounts are met. The amount is collected by the enjoyer.

Cultivating independent innovation capability is inseparable from hardware. Yuchai is also a "big hand" in the production and development of equipment. Since 1995, Yuchai has invested a total of nearly 1 billion yuan, has introduced advanced processing equipment from abroad, built a domestic first-class enterprise technology center, and purchased domestic and international advanced sets of testing and testing equipment. In May 2004, Yuchai built a heavy machine machining workshop, foundry new casting workshop and Yuchai Power Building with international advanced level, forming a powerful technological innovation and product development capability.

Yuchai not only owns state-level enterprise technology centers and post-doctoral research stations, but also has in-depth cooperation with internationally renowned internal combustion engine research institutes such as Germany, the United States, Italy, and Japan, and cooperates with German FEV engine technology company to establish Yuchai in Aachen, Germany. The FEV Technology Center has built Yuchai's international advanced technology platform.

During the “Ninth Five-Year Plan” and “Tenth Five-Year Plan” period, Yuchai developed around the two major themes of energy conservation and environmental protection. It has obtained 39 patents and 21 proprietary technologies. Medium and heavy product development pattern.

Supporting a wide range of brand value platforms

In China, major commercial vehicle manufacturers have their own engine plants, and engine companies affiliated with the main engine plant can develop according to the needs of the host plant. The market is also guaranteed. As an independent professional manufacturer of diesel engines, Yuchai needs to make more efforts to maintain its leading position in the brutal competition. In order to ensure the suitability of products one step ahead, Yuchai has been developing products based on the idea of ​​"advance concept, initiative update, perfect cycle, and repeated verification".

At present, only domestic suppliers of heavy-duty vehicles, medium-sized vehicles, light-duty vehicles, mini-vehicles, and sedan diesel engines cover only Yuchai. The ten series of engines are suitable for commercial vehicles, passenger cars, construction machinery, general machinery, agricultural machinery, and ships. Generator sets, etc., have achieved full support with more than 100 automakers across the country.
Service to Yuchai's gold brand

Tim Hui

Wu Qiwei, deputy general manager of Yuchai Machinery Co., Ltd. and president of Yuchai Marketing Co., Ltd. believes that the gold medal is inferior to the user's compliment and the gold cup silver cup is inferior to the user's word of mouth. Yuchai is an independent internal combustion engine supplier. It is difficult to enjoy "special care" in the market like other auto group internal companies, and it is necessary to build a solid customer credit base.

Yuchai has 29 offices and more than 1,000 technical service stations nationwide, relying on a strong service network to provide users with adequate accessories and technical support. As early as the mid-80s of the last century, Yuchai first proposed product warranty milestones in the engine industry. In 2004, with the launch of YC6M Yuba Heavy Machinery, its warranty mileage has reached 250,000 kilometers.

With the increase of the warranty mileage, Yuchai's customer service work is further improved: the service hotline is opened 24 hours; the station service is arranged within 1 hour; the outbound service is completed, the customer completes the dispatch within 1 hour after the repair, and will arrange the situation Timely feedback to the customer; within 3 hours in the city, 12 hours out of 200 kilometers, if overtime, 30 yuan / hour to compensate the user; accessories 24 hours in place; warranty time is not more than 3 hours to go, exclude general failure In more than 8 hours, serious failures are not ruled out for more than 72 hours; after service, follow-up visits are conducted within 3 days. Now, Yuchai's service has won praise from users.

Going abroad

As early as 1996, Yuchai paid attention to the international market and actively explored the export route. From the initial Southeast Asian region, it developed to Cuba, Middle East, Central Asia and other countries and regions, winning the Japanese customers in one fell swoop (Yamaha Ships Machinery Co., Ltd.) entered the high-end diesel engine market in developed countries. Currently, Yuchai's products have been exported to more than 30 countries and regions, and the export volume has doubled in recent years. More than 10,000 Yuchai engines have now been exported to the country.

Yuchai is actively building an overseas marketing network and has set up offices in Cuba, Vietnam, Indonesia, and North America; it has agency sales service outlets in Egypt, Nigeria, Pakistan, Japan, and other countries and regions; and Daikin Dragon, Yutong Bus, Dongfeng Liuqi Many domestic mainstream car manufacturers have formed close overseas strategic partnerships.

View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007


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