It is absolutely unacceptable to describe the year 2008 in which "Autumn Falls" has ended, from the rise of steel and other raw materials to the ups and downs of fuel prices, to the implementation of the National III Standard, the expansion of the toll-by-weight range, the spread of the financial crisis, and a series of events. The occurrence of the truck market in 2008 was a lot of "coloring." In the first half of the year, all the way to go forward, the tumult of the second half of the year, truck companies have gone through 2008 in the ups and downs.

In 2009, the truck industry opened a new chapter and also welcomed new opportunities and challenges. The storm of the financial crisis in 2008 did not leave us. The impact of the fuel tax reform and toll-by-weight has gradually deepened. How can China's truck industry continue in 2009? In 2009, what is the outlook for China's truck industry? How can China's truck industry continue to be wonderful in 2009?

Firm confidence and challenge

“In 2009, China’s heavy-duty truck industry faces both challenges and opportunities. But overall, the opportunities are greater than the challenges.” Not long ago, the 2009 Business Conference of China National Heavy Duty Truck Group and China National Heavy Duty Trucks Hong Kong Co., Ltd. was held. Ma Chun-Ji forecasted the situation in 2009. Said. At the same time, China National Heavy Duty Trucks also revealed that its goal for 2009 is to produce and sell 125,000 heavy vehicles.

As we all know, the financial crisis continues to spread to a certain extent, and the spread to the domestic truck industry continues. It is understood that the adverse impact of falling investment, the collapse of a large number of small and medium-sized enterprises, and the reduction in the demand for road freight caused by the declining economic conditions in various regions directly restrained the demand for trucks.

In addition, under the background of poor financial conditions, the export status of truck companies has also been subject to large fluctuations. The instability of the economic situation and the frequent changes in the exchange rate have caused many truck companies to undergo tremendous tests on exports. All these unfavorable factors have, to a certain extent, made the domestic truck manufacturing industry worse.

With the implementation of various policies and measures such as the expansion of the scope of application of the National III Standard and the implementation of the fuel tax, the truck industry, which has been under tremendous pressure, has become even more “halo”.

However, in this situation, the major domestic truck companies did not give up. In the course of the interview, the reporter found that all major companies put confidence in the first place. Fang Hongwei, chairman of Shaanxi Automobile Group, told reporters that although the global economic recession has caused many well-known auto companies to struggle, the country has introduced a series of policies to expand domestic demand. Pulling the economy, such as 4 trillion yuan in investment, and the construction of 3000 kilometers of railways and highways in Shaanxi, the first beneficiaries of these policies are commercial vehicle companies. "We have full confidence in the financial crisis, including the development of future businesses." Fang Hongwei said.

“Because of the financial crisis and other factors, we are facing a very severe test in 2009. The situation is not optimistic and the pressure is relatively large. This must be acknowledged.” Another senior executive of Shaanxi Auto told reporters, “But the country is active. We have seen a lot of hopes in adopting various measures to drive economic growth, so it can be said that in 2009, China’s heavy truck market can be said to have both opportunities and challenges, and Shaanxi Automobile has set a sales plan of 75,000 vehicles this year. We will strive to achieve our goals and tasks better.” In addition, the senior executive also told reporters that the more pressure you have, the greater your confidence, and that you must maintain an optimistic attitude in 2009. This is very important.

Not only do heavy-duty companies embrace confidence, medium and light-duty truck companies also share optimism. “2009 young card production and sales are expected to reach 1.35 million, an increase of 11.5%.” Industry experts predict, “We do not be pessimistic about the future.” A related person in charge of Changan mini vehicle also told reporters: “In such a cold In winter, all companies must have rock-solid confidence and confidence is the most important."

Change ahead

There is no longer a full-fledged truck market in the first half of 2008. The downturn in the market has made it unnecessary for companies to work overtime. In 2009 with too many uncertainties and predictions, in response to the impact of the financial turmoil and the implementation of various policies, truck manufacturers that have experienced ups and downs in 2008 have realized that they should make changes in 2009. . Thus, in 2009, truck companies began to realize that the hot sales have caused some technical problems and they haven't had time to work hard. Some sales terminals didn't try to dig deep, some service details were not handled properly, and some strategies were limited by equipment, funds, and personnel. The impact cannot be advanced, and these issues that were not taken into account in the booming market sales in 2008 were put on the agenda by major truck companies in 2009.

“Now China's adjustment of the national economy, market structure adjustment, especially the adjustment of market demand structure has brought us good opportunities. To seize the opportunity, our product structure must adapt to the market demand.” China National Heavy Duty Truck Group Ma Chunji, chairman of the board, said in an interview with reporters: “The demand for large-scale tractors and dump trucks in the past has been declining as a whole, and the demand for special vehicles with high-power and special requirements has been increasing. This requires us to adjust our product structure. Otherwise it will be difficult to win in the competition."

In addition to CNHTC, other companies have also made a series of adjustments in 2009 in response to the current market situation. After studying and analyzing the new situation and new problems in the market, Shaanxi Auto Group promptly adjusted its product structure and increased the production of special engineering vehicles. "In such an environment, we must seize opportunities. The market downturn is a different challenge for different companies. Some may grow, and others may be eliminated. This year we will continue to develop our products. We waited and worked hard.” Liu Keqiang of Shaanxi Automobile Group told the reporter, “The truck industry has undergone so many years of development, and the product structure has undergone ever-increasing changes. Changes in ports, coal and other industries have led to the demand for road transport vehicles. As the demand for special vehicles and some special demand vehicles increased, we will adjust to changes in market demand in the new year."

This year is the first year of implementation of the fuel tax, and many companies will make corresponding adjustments according to this policy. “We have done calculations. Fuel consumption after the implementation of the fuel tax will be a large part of the user's cost. Users who are concerned about the cost will be more sensitive to the cost problem.” Liu Keqiang said, “Our 09 new products will be listed soon, and We will continue to make efforts to save fuel."

In addition, there are still many companies that have made changes this year. Dong Gang Commercial Vehicle Party Committee Secretary and Deputy General Manager Huang Gang said: “In 2009, Dongfeng Commercial Vehicles should continue to pay attention to terminal construction and enhance the driving force of network terminal sales service to the market. On the one hand, 3S stores are mainly used to radiate the automobile market, adjusting The existing network will develop a new distribution network; on the other hand, the existing network will be adjusted and new service networks will be developed along the route of the logistics vehicle and the user's use of land."

This shows that the change will become the main theme of the major truck companies' adjustment in 2009.

Looking forward to more policy support

Although all enterprises expressed certain confidence in this year's situation, it cannot be said that the situation will be very bright this year. For this year's situation, various companies believe that the market in the first half of the year will not show any obvious improvement, and can only expect that the national investment will stimulate the market to recover in the second half of the year. "The market was good in the first half of 2008 and was light in the second half of the year. The best result this year is the 'cold' in the first half of the year and the 'hot' in the second half of the year," said a person in charge of a light-duty card company. As a result, in addition to self-help, many companies have put more expectation on the government and expect the government to introduce a series of policies to boost demand to help them weather the cold and wait for the market to pick up.

“In the nine industries that have formulated the revitalization plan, steel ranks first and cars rank second,” Ma Chunji, who has been to and from Beijing and Jinan recently, said, “I’ve made some suggestions on how to revitalize. The heavy-duty truck industry is facing challenges and opportunities.” It is understood that Ma Chunji has made many suggestions and expectations for the development of the truck industry in 2009.

This year, the implementation of the fuel tax will have a significant impact on the truck industry. “The introduction of refined oil price and taxation reform will, after canceling some of the toll items for highways, reduce the operating costs of logistics companies and stimulate the consumption of heavy trucks.” Ma Chunji said, “In addition, environmental protection measures should be strictly enforced and accelerated. We will upgrade high-pollution vehicles such as yellow-label vehicles to increase the speed of scrapped vehicles because the replacement vehicle market occupies a considerable share."

Also holding the same view was Liu Keqiang, assistant to general manager of Shaanxi Auto Sales Co., who told reporters when he mentioned his expectations for this year: “In some regions, trucks have been used for more than 10 years. Some heavy trucks that exceed their useful life should be eliminated. The increase in heavy-duty truck market this year will mainly depend on the replacement market for the elimination of yellow-label vehicles, and there are not many other growth points."

In addition, due to the instability of financial conditions, China's truck companies also encountered certain difficulties in exporting in the second half of 2008. Exports are a very important part of the company and an important part of the company's profitability. Therefore, in the current situation of severe export situation, many companies hope that the government can give certain support in export policy. “There is no rigid demand in the country. It needs the government to introduce some measures to stimulate the growth of demand. The export suffers certain difficulties and it also needs the government to provide certain support in taxation, financial credit and other aspects.” FAW liberates one job responsible for overseas business Staff told reporters.

"If you don't seek refuge, it's not difficult to know." At the beginning of the new year of 2009, the difficulties faced by the truck companies are still far more than these. Then, how to accurately judge the situation in the difficulties, clearly grasp the direction during the test, and seize the development opportunities in adversity, the Chinese truck companies, the new year ,smug.

● Chairman of China National Heavy Duty Truck Group Ma Chunji: firm confidence in the market and demand; firm confidence in the country's macro-control; firm confidence in the development of the heavy truck industry.

● Tong Dongcheng, general manager of Dongfeng Commercial Vehicle Co., Ltd.: On the one hand, the crisis is "dangerous," and on the other hand, it is "machinery." As long as enterprises are well-equipped to make adjustments, 2009 is not only a challenge but also an opportunity.

● heavy truck dealer Wu Jian: 2009, a new beginning, selling cars or work is the most important, but in any case, I believe the winter will certainly pass.

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October 19, 2023