Analysis: Nanan plumbing industry develops into subdivided trends

Summary of contents: As we all know, plumbing products include plumbing fixtures, sanitary ceramics and valves. The plumbing industry in Fujian is mainly concentrated in Nan'an and has developed into one of the three major production areas of sanitary plumbing in the country. After several years of development, the polarization of Nanan Sanitary Ware Market has gradually become apparent.

Most Nanan plumbing companies and even Quanzhou plumbing companies have developed from home-based workshops. At present, many small businesses have sprung up in Nanan. However, the relative lag in development has hindered the overall development of the industry. Small and medium-sized enterprises are limited to their own capital, and it is difficult to obtain enough funds through financing channels to introduce new equipment and new technologies to upgrade industrial technologies. Because SMEs are difficult to compete with well-known domestic brands because of their product quality and corporate reputation, they have adopted low-price competition for a long time.

The momentum of brand building of large enterprises is strong. There are more than 600 water heaters and valve companies in South China City. In 2005, there were altogether 7 plumbing companies that had won the first batch of “Chinese famous brands”, and Nanan accounted for 4 of them: Zhongyu, Huihuang, Shenluda and Jiumu.

According to the staff of the Fujian Plumbing Association, today's Nanan Plumbing Sanitary Ware Industry shares many similarities with CCTV advertising five years ago. The first-line brands represented by Zhongyu, Huihuang, Shenluda, Jiumu, etc. are well-known throughout the country and even the whole world. The development of second-tier brands represented by special porcelain, Honglang, Legu, Longer, TOCC, Hengtong, Ogilvy & Mather, Shenwang, Ailang, Shennai, etc. is also strong, catching the fast bus of Nan'an Sanitary Ware Market and developing Expected to become a prairie fire.

As we all know, most of the celebrity endorsements of sanitary ware companies are from Nanan. Whether it is online, television or street signs, newspapers and magazines, a star face attracts people's attention. On the road leading to Luncao Town in Nan'an City, busy traffic has caused dust all over the place. This not so busy town is a bit confusing. However, the numerous roadside celebrity faces are eye-catching. Guo Mingjing, Li Bingbing, Chen Luyu, Fan Bingbing, Rosamund Kwan, Alyssa Chia, etc. are all star names. Almost famous domestic film and television stars have been invited to speak for the sanitary ware company. Nanan bathroom companies in the promotion of the brand up and down the effort is self-evident.

In addition, the incentive mechanism of the Nan'an government has also contributed to the branding of sanitary companies. The government set up brand product awards, encouraged brand enterprises to build headquarters buildings in designated areas, encouraged enterprises to create independent intellectual property rights, encouraged companies to carry out OEM processing and authorized production with international entry-level brands, and advocated the integration of corporate brands with regional brands of Nanan plumbing.

Located in Lun Cang Town, Nanan China Plumbing City, named after the National Building Ceramics Association and approved by the State Administration for Industry and Commerce, is a nationally largest and highest-grade plumbing industrial park integrating research and development, product display, and warehouse logistics. In the professional market, China Plumbing City has become an important publishing platform for plumbing products. The third phase of the project is planning for investment. According to reports, in the future, a five-star comprehensive platform will be built to complement the first phase of the plumbing project and the second phase of the project to better serve Nanan's foreign exchange and brand building.

The cost pressures of small and medium-sized enterprises have lagged behind the Nanan plumbing companies, and even most of Quanzhou's plumbing companies have developed from home-based workshops. At present, many small businesses have sprung up in Nanan. However, the relative lag in development has hindered the overall development of the industry. Small and medium-sized enterprises are limited to their own capital, and it is difficult to obtain enough funds through financing channels to introduce new equipment and new technologies to upgrade industrial technologies. Because SMEs are difficult to compete with well-known domestic brands because of their product quality and corporate reputation, they have adopted low-price competition for a long time.

Located in the Chinese Plumbing City in Lun Cang Town, nearly 2,000 plumbing and sanitary companies and valve companies have opened sales windows and product display windows here, which has become China's largest plumbing valve trading market. However, most of the OEM or unknown manufacturers' stores appear disorganized and the workers are busy loading and shipping. When reporters learned about the relevant situation, a staff member of Wang Xing said that they mainly rely on quantity to seek survival. Although Lunkang Town is known as the “Hometown of Plumbing in China”, it is only a town after all, and the flow of people is not. Large, so most of them are shipped to foreign markets by logistics. Now that the cost of logistics has risen, so that the business in Fujian Province accounts for 90% of the total, Mr. Wang said that businesses are only a few businesses in Quanzhou.

The staff of the Shenda Exhibition Hall stated that they had a certain geographic advantage in the exhibition hall of the China Plumbing City. The merchants could approach the China Plumbing City and they would be able to see the store of the Shenda bathroom. While some small businesses are under pressure from rent, the stores are very inconspicuous. They mainly rely on the support of existing customers and it is difficult to develop new customers.

Ms. Cai, who is a member of Mets's bathroom showroom, introduced that they represented TOTO products and also displayed their own bathroom cabinets. Their bathroom cabinets ranged in price from a few hundred to several thousand. The rising rental of stores has brought them tremendous pressure and it is expected that the showroom will be relocated elsewhere next year.

At the same time, rising labor costs have also increased the burden on plumbing companies. According to Mr. Wong, a statistician of the Quanzhou Investigation Team of the National Bureau of Statistics, with the increase in salary levels in the eastern region and the promulgation and implementation of the new Labor Law, labor costs have made it difficult for many small and medium-sized enterprises. The government should strengthen the guidance and management of SMEs, and implement the rectification and closure of backward enterprises, especially high-polluting and high-energy-consuming enterprises. At the same time, we will increase the access threshold for enterprises.