Analysis of Domestic and Foreign-invested SUV Sales in the First Half of 2011

In the first half of the year, the market share of foreign-branded SUVs rose According to the wholesale and sales data collected by Gasgoo.com, in the first half of this year, the sales volume of passenger cars in China (only narrowly defined passenger cars, the same below) only increased by 10.0% to 5,959,800, and the growth rate increased. Far less than the same period last year (50.7%). Although the growth of the auto market slowed down in the first half of the year, sales of SUVs in the passenger car market performed well, with the highest growth rates in all types of passenger vehicles - a year-on-year increase of 26.8% to 794,400 vehicles.

In the domestic SUV market, foreign brands account for more than half of the market share. Its market share further increased in the first half of this year: the total sales volume of 14 foreign brands (referred to as domestic SUV sales, the same below) increased by 37.7% year-on-year to 43.60 million units, accounting for From 53.6% in the first half of last year to 58.2% this year. The following analysis of the sales of these foreign-branded SUVs in the first half of this year and June.

In the first half of the year: Tiguan Super CR-V topped the list, ix35 increased by 228%

In the first half of this year, among the 14 domestically-made foreign-branded SUVs, Beijing Hyundai ix 35 saw the fastest growth in sales. Sales volume increased by 228.2% from 15,200 units in the same period last year to 50,000 units this year, and its sales ranking rose from ninth to No. three. The second fastest growth was Shanghai Volkswagen Tiguan, which recorded a year-on-year increase of 188.3% to 62,600 units, surpassing the former King Dongfeng Honda CR-V, which topped the list.

In addition to IX 35 and Tiguan, the sales volume of the Volkswagen Audi Q5 and FAW Toyota Prado also more than doubled in the first half of this year, with an increase of 138.3% and 171.9% to 22,400 vehicles and 8,963 vehicles respectively.

The Dongfeng Nissan hacker also had a good growth, with a year-on-year growth of 61.8% to 47,300 units.

The sales growth rate of Beijing Hyundai Tiguan, Dongfeng Nissan Qijun and FAW Toyota Land Cruiser in the first half of this year were all lower than the foreign brand SUV average (37.7%), 4.7%, 1.5% and 16.8% respectively.

Dongfeng Yueda Kia Zhizhi started to go public in October 2010. In the first half of this year, its sales volume reached 31,600 units, ranking seventh. In addition, Dongfeng Yueda Kia’s other SUV’s Lions’ sales fell 37.2% to 23,300 units in the first half of the year, ranking it ninth.

In addition to the Lions Run, there were four models whose sales fell in the first half of this year. They were all Japanese cars, namely Dongfeng Honda CR-V, Zhengzhou Nissan Paladin, and FAW Toyota RAV4 and Highlander. Among them, sales of CR-V and RAV4, which were ranked first and second in the first half of last year, fell 7.0% and 14.5% respectively to 59,200 vehicles and 40,200 units in the first half of this year, ranking second and fifth respectively. Highlander and Paladin fell 2.7% and 9.9% respectively in the first half of this year.

June: Sales of hackers, ix 35, and Audi Q5 increase by over 60%

In June 2011, among the 14 domestically produced foreign SUV models, Dongfeng Nissan’s rankings were the top sellers in sales – an increase of 61.9% year-on-year to 11,025, and exceeded 10,000 vehicles for the first time, capturing the championship. In the second place, the Beijing Hyundai ix35 saw sales increase by 69.1% to 9,084 units, with the highest increase in sales. The third highest ranking was Shanghai Volkswagen’s Tiguan, which saw its sales increase slightly by 8.7% year-on-year to 8,863 units, down one place from the same period last year.

The fourth-ranked RAV4 sales volume increased by 21.9% year-on-year to 8,664 units, a drop of one place; while the fifth highest Highlander sales volume increased by 11.9% year-on-year to 6,062 units, a rise of one place.

The FAW-Volkswagen Audi Q5 is another model with a sales increase of more than 60% in addition to hackers and ix 35. In June of this year, sales volume increased by 63.1% year-on-year to 4,819 units.

The highest decline in sales was the CR-V, which was ranked first last year. Sales volume dropped from June to June, which was a drop of 66.4% year-on-year to 43,541 vehicles this year. Followed by the Dongfeng Yueda Kia Lions Run and Dongfeng Nissan Qijun, respectively fell 45.1% and 39.0% to 3741 and 2375 vehicles.

Both Hyundai Tucson and Zhengzhou Nissan Paladin also experienced a decline of more than 10%, with 14.9% and 19.1% respectively.