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In yesterday’s China Autos Association’s “Celebrating China’s Auto Annual Export Breakthrough Campaignâ€, industry experts believe that despite the fact that China’s auto production and sales approached 20 million vehicles last year and remained the No. 1 in the world for four consecutive years, China’s automobile manufacturing industry is still not a strong country. Auto exports are still in their infancy.
Therefore, continuously expanding overseas markets and raising export levels are important processes for improving the overall level and international competitiveness of China's automobile industry and becoming a powerful country in automobiles.
Dong Yang, Secretary-General of China Automobile Association and Secretary General, believes that the future of the auto industry is not the same as before. Companies need to re-examine and formulate their own strategies.
He said that there can be at least three more things that cannot be done in the future: No longer can the number and scale of growth be the main objectives; no longer be able to blind faith in joint venture projects; no longer be able to ignore laws and regulations, including mandatory standards. There are at least four things that should be done: to strengthen technological innovation; to focus on the cultivation of brands; to use good mergers and acquisitions, to acquire foreign companies is not to raise our country's prestige, but for business development; to study issues, including the law of industrial development, domestic, International economic and political situation, government policy trends.
The automobile industry is an industry with a high degree of globalization and a strong industrial connection. A considerable proportion of the overseas market share is one of the important signs of the automobile power. According to Jian Jianhua, deputy secretary-general of the China Automobile Association, China's auto exports are still at an initial stage, and there is still a big gap compared with multinational corporations.
He believes that China’s auto exports have five advantages: In the face of international market demand, China’s autos still have a huge export momentum; Chinese autos still have strong price advantages and competitiveness in the international market; China’s auto industry is increasingly Expansion has provided strong support for exports; a series of policies and measures of the government and industry associations have jointly promoted the healthy development of China’s auto exports.
Shi Jianhua also pointed out that there are still some problems in China's auto exports: First, the lack of core technology has led to the lack of competitiveness of export products; second, weak international integrated management capabilities and lack of international talents; third, eager to open up overseas markets. Qualitative competition and disorderly competition; Fourth, increasing export costs, increasing pressure; Fifth, the increasingly complex international trade environment.
Shi Jianhua said that in the future, Chinese auto companies will take part in the international competition, and on the one hand, they will promote Chinese auto exports through trade; on the other hand, they will promote overseas development of Chinese autos through overseas investment. In addition, the acquisition of advanced technology and well-known brands through overseas mergers and acquisitions has gained a competitive edge in the international market.
Fu Yingjun, deputy director of the National Machinery and Electronic Products Import and Export Office of the Ministry of Commerce, also stated that the work of the Ministry of Commerce this year is mainly to strengthen the combination of trade policies and industrial policies and improve the quality and efficiency of automobile exports. It will continue to promote the construction of auto and auto parts export bases, continue strict export order, explore the strengthening of after-sale maintenance network construction overseas, and continue to actively respond to and dissolve trade frictions.
March 14, 2019