Chinese cars face three challenges in the next ten years

Ten years after China's accession to the WTO, the Chinese auto market has expanded 10 times, and independent brands have also made great progress. The development potential of China's auto market is still very large, and it may reach the market scale of 40-50 million vehicles. This is the biggest development opportunity for Chinese autos. However, in the next 10 years, the challenges faced by China’s autos are also getting stronger, mainly from three aspects:

First, to face more difficulties facing the world As the traditional auto market has stagnated or even shrunk, all multinational companies have focused their development on the Chinese market, and even believe that “the Chinese market is the most important”, which puts the Chinese auto industry under tremendous competitive pressure.

On the other hand, developed countries have raised safety and environmental protection thresholds, making it more difficult for Chinese cars to enter the markets of developed countries. Even in developing countries, new industrial policies are also detrimental to local development of Chinese cars. For example, since January 2009, the Russian government has increased the import tax rate on new cars from 25% to 30%, and the import tax rate on used cars has risen from 25. % increased to 35%. Last year, Russia introduced Act No. 166, which required auto dealers entering Russia to reach an annual production of more than 300,000 cars and more than 30,000 trucks. By the eighth year, the proportion of localization in Russia must reach 60%. Set up an R&D center in Russia. The Brazilian government requires that the localization rate must exceed 65%. As early as 2002, the Indian government listed China as a list of countries with foreign direct investment security risks on the grounds of “national security” and imposed restrictions on direct investment from China. However, in the Middle East and North Africa, where the Chinese car manufacturers have a relatively large export volume, the situation is turbulent and the market risks increase.

Second, China's auto industry still lacks internal power In 2009, the "Auto Industry Adjustment and Revitalization Plan" put forward eight goals, in the production and sales, independent brands of passenger car share, the size of the group to meet or exceed the planning requirements, but in the industry There has been no significant progress in structural adjustment, sales of new energy vehicles, independent research and development of vehicle products to achieve international advanced level, and autonomy of key component technologies. The development of self-owned brands is still in a state of fragmentation, small scale, and poor efficiency. After-sales service has not been affected. It is not enough to pay enough attention to the fact that the auto industry is not making encouraging progress.

Third, the bottleneck of the automotive market more and more important role in the development of the automotive market is also subject to three bottlenecks: traffic congestion, energy supply, environmental protection. After two years of rapid development, car sales have soared, and the construction of urban transport facilities has lags behind. There has been nationwide urban traffic congestion, including the three-tier market in western Lanzhou, Xi’an, and Guiyang, where restrictions have been imposed and restrictions have been imposed. With increasing fees and other measures, there will be more and more measures in this area. In respect of fuel supply, China’s current oil consumption is 400 million tons. After 8 to 10 years, the number of cars may exceed 200 million, and the oil consumption may exceed 600 million tons, while domestic consumption can only provide 200 million tons. Safe supply is more difficult. As the current automobile exhaust emissions have become the main source of air pollution in major cities, the Ministry of Environmental Protection has proposed a proposal to limit cars in big cities.

Therefore, in the next 10 years, China's autonomous vehicles should shift their development focus from quantitative expansion to overall quality improvement, continue to earnestly implement the various requirements put forward by the revitalization and adjustment plan, and adjust the industrial structure, enhance development capabilities, and improve product and service quality. Work hard to achieve a strong goal.