On the day of the May 1st International Labour Day in 2011, the reporter walked into the vibrant and vibrant FAW Xichai. He faced Qian Hengrong, a large-scale state-owned battleship carrying the 70-year glorious dream, “helm at the helm” and listened to him. Talk about goals and talk about life. A lively and unique image gradually becomes clear...

FAW Xichai at the helm of Qian Hengrong
FAW Xichai at the helm of Qian Hengrong

Talk about value - happiness is to rush with everyone

When interviewing Qian Hengrong, he just got the title of "Model Workers in Jiangsu Province." The acquisition of this honor is inseparable from the birth of the "Aowei" diesel engine series and the "Power supermarket" product line that has a reputation for Xichai.

At that time, most of the Chinese automotive industry was still waiting to see the old books. Qian Hengrong and his team made no hesitation in embarking on the road to "independent innovation." In 1999, he explored sailing. "We must have our own core technology." Four years of unremitting efforts and hardships have finally made this statement a reality. "Aowei" has won a boost and it has shortened the gap between China's engine and world-class standards for 20 years.

In order to be invincible in international competition, Xichai has started "a full range of engine development." The products have been continuously improved, and individualized products such as fuel-saving, self-unloading, and engineering versions have been introduced. "If there is something that can be proud of, it is to improve our product line." Qian Hengrong evaluates his contribution value.

When talking about the quality that a successful business manager should have, Qian Hengrong made a smart summary with “ability, charisma, and perseverance”. He believes that the sense of well-being of managers is to be able to fight with a group of people for the same goal. The entire factory has a kind of cohesion.

Talk about the brand

Changing the low-quality and low-cost impression engine of domestic diesel engines The industry is very particular about the brand. In 2009, Xichai established the banner of “national brand, high-end power”.

“I hope that through hard work, we can change the impression that China can only leave people with low-quality, low-cost products. We must hold high the banner of Chinese national brands and stick to the road of independent innovation instead of using the method of introducing joint ventures. Competitiveness.” Qian Hengrong elaborated on the eight-character brand policy.

Today, Xichai's overseas market is developing greatly and it has made rapid progress. Qian Hengrong jokingly said that when foreign brands entered China in the 1980s, whether it was a multinational company or a leather bag company, they rented out the best office buildings in the country. The staff members were dressed in suits and shoes, and they dressed in their own image. Position the brand. Xichai also has an office in Vietnam. He asked the staff to open a high-end car. The dress should reflect the company's image. The words and deeds must refract the corporate culture, start from the details, start from the personal image, and establish the high-end position of the Xichai brand. .

Talk about environmental protection - truly achieve "zero pollution" in production

As the wind of energy conservation and environmental protection spreads all over the country, Xichai has promised the municipal government that in March 2012, with the overall relocation of the foundry foundry of the Group Foundry Company, it will truly achieve “zero pollution”. For many years, the people of Xichei have never slowed down the pace of green environmental protection and invested more than 100 million yuan in environmental protection projects.

It is understood that as early as ten years ago, the company invested more than 40 million yuan to build a sewage treatment station. In the past few years, it also carried out a transformation of the underground sewage pipe network system. Last year, it invested more than 10 million yuan to realize the sewage "walking in the air." Sewage will be discovered as soon as it "leaks a drop." As it is the "old name" of 68 years, when there is rain, there will be a little oil leakage, and the factory decided to invest another four or five million yuan in rainwater collection. “We will collect the first half hour of rainwater after raining to collect the water pool, and then enter the urban pipe network through the sewage station. At present, the EPA is making plans.”

Talk about development - optimistic about the domestic diesel car market

Qian Hengrong is like a worrying general manager and always cares about the fate of the company in the future. He said that in the time of serving as director, two things must be done. The first is to build a new base and create new space for the future development of the plant. The plan is to be completed by the end of the year; the second is to enter the diesel engine market into the passenger car and car field. “This goal is a long way to go,” said these words. At the time, Qian Hengrong looked firm.

He told reporters that there are many resistances in front of diesel cars. The first is whether the government encourages it. From the perspective of consumer psychology, many people still have old-fashioned concepts of large smoke and noisy diesel engines. How to change the distrust of consumers is also a challenge faced by companies. In addition, there is still a large gap between diesel-related auxiliary oil products and Europe, with too much impurities and moisture. At the same time, the technical level of diesel engines also needs to be improved. It is imperative to achieve international standards as soon as possible for the complete vehicle and industrial chain.

"As long as we have overcome all of the above, the huge space for the development of car diesel engine manufacturers will be opened. The real spring of FAW Xichai will also follow." Looking forward, Qian Hengrong is full of confidence.

Talking about employees

To spend high prices to cultivate talented leaders from within the enterprise, only the employees are left in mind, and employees will put the company in their hearts. The reporter learned that the annual income of more than 1,000 laborers in the factory is in the forefront of Wuxi City. Basically, they are all long-term employees. If they do well, they can also turn to contract workers. This will solve the problem of buying a home loan and the student’s account on the journal. So these people are also very loyal to the company.

In research and development personnel training, Xichai is also willing to invest. “We did not take the road of introducing mature talents, but rather focused on cultivating talents from within the company.” Qian Hengrong believes that the introduction of “returnees” has both advantages and disadvantages. On the one hand, old factories like Xichai have their own personnel reserves, and Xichai is a subsidiary of state-owned enterprises and group companies. It is subject to factors such as the distribution mechanism. If high-level talents are introduced with high wages, it is likely to affect the current situation. There are people's enthusiasm. "And the 'returnees' are unstable. It is easy to change jobs if there is a chance for them to be unfavorable or have better development opportunities. The development of diesel engines takes time to accumulate, and frequent changes of employees are not conducive to project development." In this way, internal potential development has become the company's first choice. Xichai actively creates conditions for R&D personnel, sends them to foreign training, reads EMBA, and does projects in the international arena. Each high-level R&D personnel's training input will cost more than 2 million yuan.

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