FAW Xicui Hengwei Engine Outstanding Achievement in Fuel Economy

Suddenly, as the spring breeze comes overnight, everything is "Internet +." With the arrival of a new era of industrialization, internal combustion engine companies have developed into an important “watershed”, and puerile-sales marketing is no longer feasible. FAW Xichai Sales Co., Ltd. takes brand marketing as a general idea and builds high-quality housing, with its flagship product Aowei Power Autonomous. The advantages of innovative technologies have continued on the Hengwei 4/6DF3 and 4/6DLD engines . They are environmentally friendly, low-cost and reliable. They have been favored by many users and have been hailed as a model of new pragmatism. It is reported that the Xichai Hengwei engine with a power of 130-290 hp is a real power for the midsize truck market.

“Now the concept of Internet+ is becoming more and more popular, and the market is ever-changing, but the core of our thinking that is integrated with the development of the Internet is still the 'customer first'. Engine users are more concerned with the experience and more inclined to choose a trustworthy brand. Depot strengthens linkages, optimizes product support layout, expands Aowei's technological advantage coverage, lays a solid market for Hengwei engines, enhances the advantages of the three major product lines, creates a variety of classic powers, and achieves 'product and product integration' through brand marketing. The national brand is really made.” Li Qiang, executive vice president of FAW Xichai Sales Co., Ltd. delivered a speech at the “13th Five-Year Plan” swearing-swearing ceremonies to express confidence in opening a new “13th Five-Year Plan” in 2016.

The user is supremely fuel-efficient

Recently, the “economical, fuel-efficient, reliable and reliable” Xichai Hengwei engine has become one of the brands that the user believes in, and was successfully selected as “2016 China's Truck Users Most Reliable Fuel-efficient Medium Engine”.

Looking at the domestic mid-market, the competition is fierce, and the FAW Xichai Hengwei engine stands out. It has adopted the advanced four-valve technology from the mainstream Aowei Dynamics, and its fuel-efficient reputation has been guaranteed, especially the Hengwei State's five engines. With the world-class double-click booster technology, the product's advantages have been extended and its power has been improved. The comprehensive fuel consumption is 5% lower than similar products.

The actual fuel economy effect is seen in the experience. Recently, the reporter walked into the market and randomly visited the survey and found that many users evaluated the characteristics of “fuel saving” of the Xichai Hengwei engine. During the interview, Jilin user Lee shared his feelings: “Before a dozen years ago, after several inspections and comparisons, we chose to liberate the liberation vehicle of the Hengwei CA6DF. After use, we found that no matter if it is power performance, fuel consumption, maintenance. The service made us very satisfied.With the continuous expansion of the company's business scale, we have recently purchased a group of JAC Gehlfa. The power matching is the Xichai Hengwei CA6DLD. After driving for a period of time, the actual fuel saving effect is quite obvious. This calculation can greatly reduce the company's annual cost of use."

"Apple Mobile founder Steve Jobs once said: I ask users what you want, they told me 'a faster horse'" process of building products. In the same way, we believe that thinking innovation can be subverted, and that user experience can be valued. The quality of core functions provided by products is fundamental. To constantly optimize quality, we must work hard on technology. “The related person in charge of FAW Xichai Sales Co., Ltd. pointed out: “The Hengwei CA6DLD State IV and State V products use the four-valve fuel injector middle structure technology and can also match the VGT booster to make the engine charge more efficient. It is conducive to the organization of combustion. The economical and dynamic levels of the full-speed range are comparable with those of the international community, allowing users to easily achieve cost reduction and efficiency increase in use. ”

Linkage service cooperation linkage

In recent years, the agricultural machinery industry has become one of the key projects supported by the national policy. “Full mechanization” has become the vocabulary with the highest frequency of occurrence. It is difficult for a single family to turn things around. In order to move closer to the goal of “full mechanization”, well-known domestic agricultural machinery manufacturers such as Xinjiang Xinyan and Zoomlion have teamed up with Xichai. They will use the Hengwei 4DF3 and 6DF3 series engines as their first choice, leveraging the new model of innovative Internet cooperation. Strengthen communication, complement each other, connect users, connect services, rebuild competitive advantage, and form a good reputation among users. The catchy slogan “Agricultural machinery is equipped with xichai and financial resources” has spread rapidly in the market.

The word of mouth has a good reputation, and sales orders follow. In the face of the opportunities and challenges brought about by the three-phase emission upgrades, Xichai's non-road three-phase products are gaining momentum. As a product of the product development structure of Xichai, Hengwei has once again achieved breakthroughs in the fields of corn harvesters and blue storage machines, and signed 130 orders with Xinjiang New Research Institute.

Not only that, Hengwei's influence in the China Card market has also increased. Recently, on the occasion of the promotion conference jointly held by Xichai and Shandong Luyun Industrial Co., Ltd., etc., with the characteristics of “durable and convenient for use” and convenient and thoughtful “excellent core services”, they successfully won 10 sets of Jacques. The company has made orders for products matching Xie Diesel Hengwei 180 hp diesel engines.

Before the "brand marketing" take the lead, followed by "exquisite core services" intimate people. When it comes to communication and solution to the difficult service problems in the automaker's market, it is necessary to mention that Xichai's other brand is “excellent in core services” and that it is an outstanding service person who is active in the service line. Wang Caijin, service manager of the Shandong office of Xichai, is outstanding. One of the representatives. At the recent 2016 Xichai Marketing Conference, Wang Caijin and other 10 core service personnel were awarded the title of “Advanced Service”.

It is worth mentioning that in order to play the role of the coordinator of Xichai and the auto manufacturer, he rushed between the automakers to ensure that the spare parts of the accessories were stored, and the installed capacity of the newly developed models was tracked in real time. In addition, he actively communicated with the leaders of the automakers, provided full-service, timely and efficient solutions to various service problems, and solved as many problems as possible on the day of the day, further improving the satisfaction of the “core service”.

Caring for users, lifting users' concerns, deepening cooperation, and knowing what manufacturers need. To build a bridge of communication between Xichai and its users and automakers, they always devoted and paid for it. This is the portrayal of the core service personnel. The combination of quality and service's dual “advantages” has allowed Hengwei’s engines to continue to have strong vitality in all markets.

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