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Difficulties No standard industry failure
It is reported that the heat pump water heater industry is a new type of industry that has gradually emerged in China in the year 2000 or so. At the end of 2003, the heat pump water heater sales market as well as manufacturing companies and sellers began to enter the stage of rapid growth. And the technical director of Shunde South China Institute of Electric Appliances believes that the current domestic heat pump water heater basically maintains a growth rate of 30-400% per year. In 2008, the total output value of the market is expected to reach 10 billion yuan (3.5 million units), which is mainly applicable to families, Schools and hospitals and other units.
The huge market has attracted a large number of companies. In 2006 alone, nearly 200 companies in Shunde wanted to enter the industry. At present, Shunde has 10 companies that produce heat pump water heaters. It is understood that after the heavy volume in 2004, the heat pump water heater market continued to grow in 2007. According to statistical data provided by industry insiders, in 2006, the total sales of China's heat pump water heater industry was about 600 million yuan. In 2007, the annual sales of the industry is expected to increase to 700 million to 100 million yuan, and the annual growth rate of the industry is 10%. about.
The market's expansion appeared discordant, and Cai Lingming, general manager of Changling told reporters that there are many “screw factories†in the industry. As long as there is a screwdriver, parts can be assembled directly. The product life and performance of the heat pump water heater can not be guaranteed, making consumers Loss of trust in the entire heat pump industry. The relevant person in charge of the South China Institute of Electrical Appliances believes that all this stems from the lack of standards. It is reported that heat pump water heater industry has so far no written provisions, there is no establishment of market access system or production license management system to restrict the practitioners, which is the direct reason for the low production threshold of heat pump water heater products.
Prospect production pattern will reshuffle
It is reported that the Shunde area is one of the focus areas of the national heat pump water heater manufacturers, and standardization has also taken the lead in the country. Since 2006, six companies including Midea and Changling have participated in the establishment of the Shunde Alliance standard, and recently released the “Air Source Heat Pump Water Heater†Shunde Alliance standard in the country. Since the launch of the nation’s first coalition standard, the National Standards Committee has also initiated related research. At the same time, the two heat pump companies of Changling and Midea became deputy group leaders of the national standard drafting working group.
The reporter learned from the interview that the two heat pump companies in Shunde have realized the importance of standard competitiveness and formulated a standardization strategy. They hope to use the standard to dominate the direction of industrial development and transform disorderly competition into orderly competition. Forms evolve from "price-based quality" to "quality-based pricing." Cai Yuming believes that the introduction of standards will raise industry barriers and standardize the industry, which can promote the healthy development of the industry, leaving some small factories and manufacturers without core technology to withdraw from the industry.
It is reported that at present the National Standard for Heat Pump Water Heater for Household and Similar Uses has entered the final revision stage. After the standard is issued, the heat pump water heater industry will enter the standardization era.
On the 3rd, the reporter learned from the quality supervision department of Shunde that the corresponding alliance standards developed by the two heat pump companies in Shunde may cause the domestic heat pump companies to face a new pattern of reshuffling their production and sales. It is reported that two companies of Shunde Changling and Midea and 4 other domestic companies have recently launched the "Air Source Heat Pump Water Heater" Shunde Alliance standard. At the same time, the alliance standards that these two companies participate in will also serve as reference texts for national industry standards.
December 24, 2023