Honda recalled more than 760,000 vehicles consumers rational recall

Honda recalls 2.5 million cars globally due to hidden dangers in automatic transmissions

A few days ago, Guangzhou Automobile Honda and Dongfeng Honda decided to recall a total of more than 760,000 Accords and other three models from August 8, 2011. According to a statement issued by the General Administration of Quality Supervision, Inspection and Quarantine, 605,025 Accords, 151,489 Odysseys, and 4001 Sibo Cores are available. The recall is mainly due to the defects in the automatic transmission. The electronic control unit (ECU) software needs to be upgraded to eliminate hidden dangers.

Honda’s largest recall in history

Japan's Honda Motor Co., Ltd. announced on August 5 that due to the safety hazards of automatic transmission software, a total of 2.5 million vehicles need to be recalled worldwide. Among them, in the United States, the world’s largest market, approximately 1.5 million vehicles will be recalled to update its Software in automatic transmissions. For Honda Motors, which has only 3.5 million cars produced and sold annually, it has recalled 2.5 million vehicles globally at one time, which is equivalent to 70% of new cars produced in one year. It is understood that this is the largest recall in Honda's history.

According to the General Administration of Quality Supervision, Inspection and Quarantine, Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd. submitted a recall report to the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China on August 8, 2011 in accordance with the requirements of the "Regulations on the Recall of Defective Automobile Products." , recalled some 605,025 2.0-liter and 2.4-liter ACCORD models of 05-10 models equipped with automatic transmissions from July 20, 2004 to October 8, 2009; July 7, 2004 to 2009 Some 151,489 OdySSEY sedan cars were produced on September 2nd, and 4001 sedan cars equipped with automatic gearboxes from August 6, 2009 to November 24, 2009 were equipped with SPIRIOR. The total number of vehicles mentioned above is 760,515.

Honda explained in an announcement on the official website that if the recalled vehicle is subjected to repeated rapid switching operations between gears in a harsh environment where similar wheels are stuck in snow or muddy skids, it may cause automatic transmissions to shift. The bearings inside are damaged, causing the engine to stall and other failures, affecting traffic safety. At the same time, an announcement on the official website of Honda stated that after investigation, the Chinese market did not suffer from the above-mentioned adverse circumstances. However, in order to further enhance the product technology and enable users to use it more comfortably, Guangzhou Automobile Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd. will upgrade the vehicle electronic control unit (ECU) software within the target area free of charge.

Guangben: Consumers will see the recall correctly

Toyota's massive recall of the turmoil in the world’s automobile market once caused Toyota’s brand image to lose a lot in the hearts of consumers. The large recall of Honda Motors, the other major auto brand of the Japanese company, and the number of recalled models involved in the Chinese market will have an impact on consumer confidence?

On this issue, the author interviewed Guangqi Honda related person in charge, she said: "China's auto market consumers are more and more mature, they will correctly look at the recall incident. Because the recall itself reflects the auto company's attitude towards consumers." According to a person who is related to Guangyuan, the corresponding failures in the recalled models have only occurred in the U.S. market, and they have occurred only under extreme usage conditions. At present, there is no similar breakdown in the Chinese market. However, Honda’s large recall in China is based on the attitude of being responsible to consumers. Even if there is no failure report in the Chinese market, it is still recalled to eliminate hidden dangers.

When talking about the impact of this large recall on the future of the Accord, the relevant person in charge of the Guangyuan said that according to the data she currently has, the number of cards sold in China's mid-to-high-end models from January to June this year, the Accord Ranked first. She believes that the amount of data on the cards can reflect the status of the terminal market very realistically. This shows that the Accord is still a highly competitive vehicle in the mid-to-high-end automobile market in China. The short-term decline in sales volume was due to the support caused by the large earthquake in Japan. And insufficient supply. Therefore, she believes that as the Chinese consumers become more sophisticated and rational, the recall will not have much impact on the outlook of the Accord.