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2013 industry keywords are lively. In the industry, many brand companies have strengthened product design and R&D, trying to break the limitations of price and quality in the past; new product promotion and starting the market are indispensable, and the news that listed companies' stock prices have been promoted by the concept of LEDs are not overwhelming. However, at present, the market competition in the LED lighting industry has become more standardized, and price cuts are an inevitable trend. From the perspective of the development of China's LED lighting industry, after the government's careful cultivation and corporate efforts, the LED lighting industry will enter the mature period of small profits but quick turnover in 2014. The excellent strength is the magic weapon for the survival and development of enterprises.
In 2014, how should lighting companies control their development direction?
Yin Hao, Managing Director of Teyous Optoelectronics Technology (Shanghai) Co., Ltd. said: It can be summarized as the following three aspects: First, the new brand must have a significant improvement in brand building and performance, and the virtual momentum of blowing and playing will not be sustainable; Second, the listed company must make real achievements while the dust is falling. It can be expected that the differentiation of stock prices is an inevitable thing. Third, the traditional brands must complete the turn and the performance can resume growth.
2014 is especially important for both new and old brands, and it will be a watershed. The government's energy-saving and emission reduction projects, the increasingly planning of market operations, the realization of price-friendly LED lighting, the introduction of policies, and the stability of technology will all accelerate the development of the industry.
Is it a mistake to sell a brand with high brand positioning?
Wu Zhengyu, general manager of Everlight Lighting Management (Shanghai) Co., Ltd., said that Wu Zhengxuan said: The main line of competition in the LED lighting industry this year will continue along the essence of industry chain competition. The focus is on how downstream manufacturers can more effectively mobilize channel resources and harvest business shares. In the meantime, the competition of channels, products and brands will be deepened and upgraded.
The price war is a comprehensive response of many competitive factors. Only by the unsustainable price competition, the management output and integration innovation of the channel based on the industry chain thinking is the difficulty and opportunity. Therefore, the price ability in the LED era shapes the song of which mountain to sing. Don't be left-price violent, or ostrich-like right-handed price tyranny.
The misunderstanding of some people now is that they think that the so-called high brand positioning can be sold more expensive. As everyone knows, the price support of the brand depends on the support of the system. Many people agree that NVC's products can be more expensive than other brands, because NVC has a strong system capability to support the price, as well as Op, not to mention Philips and Osram.
Wu Zhengxuan also said: At the same time, the integration of manufacturers is my point of interest this year. Traditional brands have historical benefits and real interests, and the relationship between manufacturers is relatively stable. It is a topic for the new LED brand and the brand that hopes to make a leap to gain trust and synergy from the channel.
2014, can you feel happy?
Zhang Woren, general manager of Guangzhou Yuezhi Lighting Appliance Co., Ltd. is a lighting expert with rich experience in lighting. How does he view the LED lighting market in 2014?
After the eagerness to test in 2013, the LED lighting market is booming, but the crisis is so strong that it is impossible to prevent. Traditional enterprises can't find road signs, sales profits can't be done, and the sense of crisis is quite heavy. Zhang Woren said.
I believe that in 2014, there will be a lighting revolution. Everyone is eager to jump out of the traditional model, how easy is it to transform? Transformation is the trend of the times, but if you want to jump out completely at one time, you are afraid that your heart is not enough.
Every manufacturer is as much as possible to advertise the quality and life guarantee of their products, but how many can you really pass? LED products are becoming more and more mature, and they will surely take their essence and go to their dregs. Now they are still brewing and developing in the process, and they are not fully mature. Many customers are just getting rid of the wait-and-see status and dare not act rashly.
Many unconventional ideas are constantly emerging. When you keep your life roots, don't forget to accept these ideas and use them. The future fight must be creative culture. Without creativity, you can only stand still and be self-sufficient.
The rise of e-commerce, the physical store is increasingly depressed, and the scope is wide. Li Ning store closed more than 1,800 stores, Li Ning had to go out again. Suning and Gome did not dare to act rashly and temporarily hold the expansion plan.
The development of e-commerce has greatly shocked our eyes, because e-commerce covers our traditional behavior. If we don't keep up with the times, then you must be eliminated tomorrow!
E-commerce has universality, convenience, integrity, security, coordination and integration. It covers a wide area and has a wide range of coverage. It is not limited by space and time. It has a broader market and is the future trend!
In 2014, the enterprises in transition were painful, growing up and growing in pain, but they were happy!
December 23, 2023