On January 1, 2017, Tmall announced the 2017 entry criteria and rules. This time, Tmall adjusted the entry criteria for the second time. The core of this adjustment is that Tmall will increase the brand's entry threshold and will restrict the brand. The lighting brands, except for 32 brands such as Op Lighting and NVC Lighting, can only hope that cats will sigh. On May 24th, Tmall announced the completion of the most important comprehensive upgrade in history. The brand slogan has changed from the scorpio cat to the ideal life. When reporters interviewed e-commerce companies in the industry, many merchants clearly perceive Tmall's face, but more importantly, behind these appearances are the new business power and great ambition that Tmall wants to show, as well as lighting lighting. The industry's response adjustment in the new situation.

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