Intense market competition printers masterpiece service articles

At present, the domestic market for printing and packaging machinery equipment is becoming more and more fierce. Major printer manufacturers have found that the service business is a sunrise business and a new growth point for the industry in the future. It can be said that in the printer sales market in the future, a company that does not serve only products will be unable to survive.

Last year, the financial crisis hit the world. Many companies in the industry began to seek new profit points. Fuji Xerox is one of them. In an era of economic downturn, Fuji Xerox has undergone a business transformation, from the main selling products to print management outsourcing services. According to the director of the project, Okano Masaki, print management outsourcing is the most promising business for Fuji Xerox at present. This business not only helps customers reduce their operating costs, but also enables customers to focus more on their core business. According to a study by the famous consulting firm Gartner, the global outsourced services will have double-digit growth between 2007 and 2010.

Numerous facts tell us that the marketing of a company cannot stop at the traditional selling of products, but it should be transformed into selling services. The so-called selling service, to provide for the user is no longer just a product, but a complete solution, the product is only a means to provide solutions. Based on this, many domestic printer manufacturers have positioned themselves as "suppliers of printing solutions." For the solution, a person in charge of Shanghai Guanghua Printing Machinery once explained to reporters that “users need to buy a printing press. What they really need is a printing press. What he really needs is a tool that can solve his printing orders. We should provide the most suitable solution for this problem."

Only manufacturing industries transformed from manufacturing to services and services can adapt to market changes and implement sustainable development. The traditional manufacturing industry is factory-centered, and the service industry is user-centered; when the traditional manufacturing industry emphasizes meeting user needs, the user demand is only a reference; the service-led manufacturing industry is completely market-driven. User-centric. At present, some domestic printer dealers are operating, some of them rely solely on suppressing the purchase price to maintain their own profits, and some face consumers and even “big customers” and push for after-sales service responsibilities; some companies’ service concepts are “only Only fur." How to enrich and standardize after-sales service is also a problem that the industry needs to solve.

Today, many private enterprises in Zhejiang have begun to transition to service-oriented enterprises. Even traditional production-oriented enterprises have started to play a big service brand. Taizhou Forest Color Printing and Packing Co., Ltd. is the largest packaging company in the region and has also been affected by the downturn of downstream production companies. Lin Qijun, general manager of the company, told reporters that in the past, companies were producing packaging based on customer samples, and now the company actively sent engineers. Going home to understand the needs of customers, provide different styles of packaging materials, with better services to fight for high-end customers.

Market competition has repeatedly proved that who gets more user information, who understands the user's needs faster, who responds more flexibly to user needs, who can better meet and create user needs, who can compete in the competition Winning. The author believes that in order to truly sell services, it must be closer to the user and closer.