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In 2013, China's LED lighting market was widely optimistic. Recently, the Chinese government introduced macroeconomic policy control, and many LED stocks in mainland China and Hong Kong have been greatly stimulated by this positive stimulus. However, whether the mainland LED lighting market is generally positive with the stock market is still inconclusive.
In 2012, LED commercial lighting performed poorly in the Chinese market. In 2013, some LED lighting products entered the government procurement list. At the same time, due to the large-scale cooperation between LED manufacturers and Chinese LED companies, the overall improvement of China's LED technology water products. , mainland LED commercial lighting should be more worth looking forward to than 2012. Traditional lighting giants such as Op Lighting and NVC Lighting have recently launched a big banner to enter the LED business field to prove this.
However, LED companies with technological advantages and traditional enterprises with channel advantages will face fierce competition in the face of market robbing. At the same time, traditional lighting companies will face more pressure from the transformation. It is expected that the Chinese market will also stage a battle for LED commercial lighting in 2013.
However, the public believes that the LED lighting civilian market is the highlight of China's LED lighting, so many mainland LED companies in 2013 also regard the civilian lighting market as the focus of development.
A website believes that China's LED civilian market will first encounter competition with traditional lighting channel distributors. Traditional lighting distributors are not very skilled in the LED market operation, and will also compare LED lighting with traditional lighting in the deep market of traditional lighting. In the former embodiment, many lighting and lighting distributors are temporarily willing to start LED lighting.
Secondly, if the distribution point is still arranged to a certain extent, there is still a big problem. The price of LED lamps is relatively higher than the price of fluorescent lamps. There will also be low-priced LED lamps, but they cannot be used normally; they are analyzed from the specific occasions of civil lighting. LED lighting fixtures and traditional fluorescent lighting effects still have a certain gap; LED lamps can be repaired, but it is very inconvenient to repair, the market knows how to repair LEDs are also relatively more; in addition, the collection of many consumers of the three four In the line market, the awareness of LED lighting fixtures is extremely low, and ordinary consumers have not even seen LED lighting.
Of course, the problem in this area is not only encountered by LED companies, but also the embarrassment of traditional lighting companies entering the LED residential lighting market. It is only if a brand is operated in a region that the product variety and the integrity of the product are also essential parts. To this end, traditional lighting is almost always a difficult LED lighting device when it is switched to LED commercial lighting.
According to the analysis of relevant websites, in the field of civil lighting, the consumption cycle has to be a factor considered by manufacturers. If the lifespan of LED lamps is as long as tens of thousands of hours as mentioned by the public, then when the market coverage rate of LED lighting products reaches a certain level, it will enter a period of relatively slow development.
In the early stage, with the decline of the price of LED lamps, technology improvement, increased awareness and other factors, the market will show an upward trend, and in the later stage, as the market is saturated one by one, the civilian market is mainly a substitute consumption method. Under the premise of long service life, the market will be in a fallback period, and the overall appearance seems to be an inverse quadratic function curve, but this should be a long process.
July 26, 2024