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When an industry develops rapidly, the ensuing distribution channels will also emerge. In the booming and mature stage of the home building materials industry, Red Star Macalline, Real Home, Yuexing Home and other supermarkets have also been born, which in turn has promoted the home building industry to a higher stage of development. The home building industry is like this, and the home appliance industry is also like this, because the retail channels Gome and Suning were born out of the competition in the home appliance industry.
Nowadays, the LED industry is one of the hottest industries in China. Looking around the country, LED industry parks one by one, how to maintain a calm heart in this boom, it is crucial.
Dengdu Ancient Town, there are dozens of large and small stores, but the scale, grade, management are uneven, the store is saturated, how to stand out in this situation, and successfully achieve the dual goals of investment and post-operation? How does Lei Hangbiao, executive director of LED International Purchasing Center, explain:
â— Four major measures to attract merchants to station
First, the Rayleigh LED International Purchasing Center is positioned in the parity market. The rent is not very expensive. From the perspective of the whole store in the ancient town of Dengdu, our rent is the lowest. For example, the rent of the shop around 30 square meters is only 3,000 yuan.
Second, considering that the overall economic situation is not good, after some merchants settle in, we will give them free permits, free rights protection, and provide qualifications. Other relevant preferential policies will also be introduced to support the development and growth of merchants.
Third, in the post-operation, we will increase promotion, including cooperation with some professional media (newspapers, TV stations), and will also establish an e-commerce platform to build a trading platform for businesses. Currently, our online store is hung under other trading platforms.
Fourth, for example, some companies want to pick up the project but have no qualifications. The Raytheon LED International Purchasing Center can also provide qualifications to such companies or merchants, including providing tenders and technical support, because our team can do these jobs for them.
â—Create LED finished products professional store
From the perspective of the entire industry of LED, the industry is currently in the reshuffle period, and more and more small enterprises and workshop enterprises will die in this pain. As far as the ancient town is concerned, the entire lighting and lighting industry is also at a low point this year, but this time is also the process of transformation and upgrading.
Although the ancient town has a large number of LED enterprises, and the supporting industrial chain is also very perfect, but the entire ancient town has not really called the professional store of LED products, Times Light Plaza, Yusheng Lighting Plaza, Yinquan Lighting Plaza, etc. are traditional lighting lighting With few LED stores, the Rayleigh LED International Purchasing Center can be said to have emerged as the times require, and we will wholeheartedly turn it into a professional trading market for LED products in Guzhen. There are still one or two LED stores in the ancient town, but they have the scale and grade, and they are not located in the professional finished goods trading market. Since the Lei's LED International Purchasing Center is positioned in the finished product specialty store, companies or businesses that do accessories are not considered for absorption.
From the development process of the circulation pattern of the ancient town store, more and more professional stores will be born in the future, such as commercial lighting and home lighting, which will form a classification in the future, and a professional store will be created. Those street shops will Suffering from greater survival pressure, the business is bleak, because customers will only enter the professional store to find products, such as I am doing LED lighting, then customers do not have to go to the street shop on the street than the goods, directly into the Rays LED store Yes, because the category is complete, the quality is guaranteed, and the rights protection service is provided. To buy restaurant lights, go to the restaurant lighting market, buy wooden lamps, sheepskin lamps and go to the professional market of wooden lamps and sheepskin lamps. The future ancient town market will be fully upgraded to a professional store, which will evolve and develop in the direction of professional stores.
If some hypermarkets are greedy, they may not meet the requirements of customers, and it is more convenient and convenient to go to professional stores. I am very optimistic about the LED industry. Without confidence, no market demand, we will not be such a professional store. Therefore, the development ideas and positioning of this market are also accurate.
Overall, the ancient town store is now a bit saturated, no store is particularly prosperous, each store is a prime location. Many store positioning is not very clear, and does not highlight its own characteristics. Ray's LED Purchasing Center to create LED finished products professional store hopes to provide a development idea for the ancient town store format, which can promote the development of the ancient town lighting industry.
â— LED industry upgrades on the road
From the current point of view, the entire industrial chain of Guzhen is undergoing transformation and upgrading, but I believe that the industrial transfer is not correct and can only be upgraded. In this upgrade process, it may be more of a leading role of the government, which is the government's behavior and macro role. What companies and stores need to do is to train their internal strengths and meet the active market. An industry cannot always be in a trough, and there will be a climax in the bottom. Although the LED industry itself is shuffling, after the process is over, the industry will move towards a healthy growth stage, when the market will show a spurt of growth.
From the perspective of enterprises, more and more lighting companies are beginning to change their development direction and enter the LED industry. In the future, there will be more lighting fixtures using LED light sources. This is the law of the development of the lighting industry, but also the trend. The earliest domestic use of incandescent lamps, and later began to use energy-saving lamps, now incandescent lamps have been eliminated, and the energy-saving lamps market has been squeezed by LEDs smaller and smaller. This also shows that LED lighting fixtures have a lot of room for market growth.
At present, one of the problems of LED is that the degree of recognition is not enough, and the consumer groups are generally still unacceptable. The reasons are: First, the government's promotion is not big enough, although the state has introduced some promotion policies and given certain financial subsidies, But this is still a drop in the LED industry; Second, consumers believe that the price of LED lighting products is too high, not every consumer can afford, if LED is made into the price of energy-saving lamps, I believe the market prospects are extremely huge; The technical bottleneck is large. Although the gap between domestic technology and foreign countries is shrinking, there are still many problems in the application of LED technology. Many domestic enterprises rely mainly on foreign companies for their core technologies. Fourth, the channel is single, LED walking engineering channel is only a process, because at present the government is promoting, the government requires energy-saving emission reduction and environmental protection, and develops a low-carbon economy, so it is necessary to replace the metal halide lamp. If LED lighting fixtures enter the common households through retail channels or other channel modes, and drive the entire third-tier market to be active, then its market capacity is difficult to estimate. Because the third-tier market is the largest market.
How the LED industry develops is mainly based on several aspects: First, the government's support. If the government hopes that the LED industry will develop rapidly, then its support will be very strong. From the current point of view, including the central financial subsidies and local government support. Promote the booming LED industry. From the development history of lighting fixtures, LEDs will definitely go ahead, and the future lighting sources will be mainly LED light sources. In addition, from the perspective of energy saving and low carbon life, the original energy-saving lamps are 40 watts, and now the LED lights can be replaced by a few watts, and the energy consumption is much lower.
LED shuffle will not be like the home appliance industry, there are a few giants left behind, because the current LED technology content is very low, the industry may set a benchmark in the industry after shuffling, but like non-standard lights, you say it has been Nothing is impossible. With such a large market capacity, there must be such a large number of enterprises to manufacture, and SMEs with certain strength still have value. In addition, the threshold of LED is also very low, unlike many home appliance industries, there are many technical bottlenecks. In short, there will be a market if there is demand.
March 07, 2019