Ma Ruilin Publicly Appears for Ford China's Speed ​​Increase Plan

Providing mind-touch products to fully participate in each market segment

It is undeniable that even if Ford's development in China has been higher than the industry's average growth in recent years, it still lags behind Ford Motor Company and Volkswagen even suffered a "recall door" from Toyota's performance in China. This situation may change. Last week, at the 2011 New Mondeo-Zhisheng listing announcement, Ma Ruilin, president of Changan Ford Mazda Motors, which took the new position at the end of last year, made public appearances for the first time in front of the media. He expressed with confidence that “for the Chinese market, we have a very good, very Progressive development plan. This plan has the support of the board of directors and parent company. I feel an incredible excitement about our development."

Excitement is indeed a sentiment that Ma Ruilin delivered to everyone present. Whether it was a speech at the press conference or an interview with the media, Ma Ruilin smiled, laughed, and did not break the joke. Regarding being able to work in China, Ma Ruilin described this as a "dream job" and "can only live in China and it is hard to express what it feels like." This excitement first stems from being able to work with Chinese employees. Ma Ruilin said that no matter what I ask employees to do, no matter what my expectations, they always exceed my expectations. Of course, what is more exciting is the importance and challenge of the Chinese market.

Regarding the situation that has fallen behind competitors in this world's largest market, Ma Ruilin said that we will not wait for things to happen, but to act and let things happen. Although details of China's development plan that has been approved by shareholders can't be disclosed, it is certain that Ford must first provide Chinese consumers with “touching products” and “produce a car to run on the road, which is easy to do. , but how to make the product full of sensibility, exciting, this is precisely our responsibility." Currently, Ford and Changan are exploring daily how they can increase sales and provide technical and performance levels that the Chinese market has not previously enjoyed or yet enjoy. The new Mondeo 2011 with EcoBoost GTDi direct injection turbocharged engine and PowerShift dual clutch transmission is an exciting start. Ford wants to use mind-touch products to participate in every important market segment in China and continue to provide China with the latest technology.

At the same time, it is also essential to continue to increase investment in the Chinese market. Ma Ruilin said that two major investments worth about RMB 7 billion are being carried out in Chongqing. One is a first-class assembly plant that will prepare for the new Fox models launched in China in 2012. The engine plant will produce Changan Ford's production capacity. From 400,000 units to 750,000 units.